This is kind of a trick question, but if you could only do ONE thing to improve your search ranking what would you do?
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This is kind of a trick question, but if you could only do ONE thing to improve your search ranking what would you do?
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Definitely blog. If written well and focused on topics that are interesting and relative to your keywords they can be a huge marketing tool. I am currently working on a site that has just 7 backlinks and the only marketing we are focusing on is blog, we have managed to obtain p1 rank under around 15 medium competition search terms in the last few months. However I would stress that the content has to be good quality, original and informative for it to have any ongoing weight for SEO.
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Content because that is link bait as well as future proof through being the most likely thing for search engines not to discount in the future and pick up on more as their algorithms improve (content already goes hand in hand with genuine social likes and bookmarks of human approval).
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Write three articles that answer the most -frequently-asked questions in my industry - and do a kickass job on them..
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Blog. It lets me incorporate content as I create it, manage my on-page with a fairly robust plugin and therefore have the on-site I need while giving people reason to read, visit, and link to me.
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Short description about our search results drop + forum moving to subdomain question.
Hello, here is our story. Our niche is mental health (psychology, psychotherapy e.t.c). Our portal has thousand of genuine articles, news section about mental health, researches, job findings for specialists, a specialized bookstore only with psychology books, the best forum in country, we thousands of active members and selfhelp topics etc. In our country (non english), our portal has been established in 2003. Since then, for more than 15 years, we were no 1 in our country, meaning that we had the best brand name, hundreds of external authors writing unique content for our portal and hundreds of no1 keywords in google search results. Actually, we had according to webmaster tools, more than 1.000 keywords, in 1 and 2 position. (we were ranking no1 in all the best keywords). Before 2 years, we purchased the best domain in our niche. I ll use the below example (of course, domains are not the real ones):
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We did the appropriate redirects but from day one, we had around 20-30% drop in search engines. After 6 months -which is something that google officialy mentions, we lost all "credits from the old domain.. .and at that point, we had another 20-30% drop in search results. Further more, in any google core update, we were keep dropping. Especially in last May (coronovirus update), we had another huge drop. We do follow seo guides, we have a dedicated server, good load speed, well structured data, amp, a great presence in social media, with more than 130.000 followers, etc. According to our investigation, we came to one only conclusion: that our forum, kills our seo (of course, noone in our team can guarantee that this is the actual reason of the uge drop in may-in coronovirus google core update). We believe that the forum kills our seo, because it produces low quality posts by members. For example, psychopharmacology in a very active sections and we believe, google is very "sensitive" in these kind of posts and information. So here is the question: although the forum is very very active, with thousands of new topics and posts every month, we are thinking of moving it to a subdomain, from the subfolder that now is.
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