Does Link Exchanges and Reciprocal Links Is Dead - Now Days ?
-
Hello,
As we know randfish Rand discusses the egress of old link building practices and the ingress of new (old) link _earning _strategies, Rand has also discussed on Link Exchanges and Reciprocal Links, I have few questions which r related to Link Exchanges and Reciprocal Links.
Few Question
**1) Does Now Days Reciprocal Links Are Important Or Not For Link Building Strategies. **
** 2) Webmaster Has To Perform Reciprocal Links Or Not.**
3) Can Reciprocal Links Boost Search Engine Ranking.
4) Does Reciprocal Links Has Negative Impact On Search Engine.
Regards,
Sumit -
The best way to build links is to get your feet wet.
Your company can do real things that are newsworthy for PRs, like charities or any other events this can help you earn some quality links to your site. Another idea is to find niche related blogs and ask the editor if you can guest blog n their site.
The best way to build links or more importantly create authority is by adding a blog to your site and creating content that users in your niche or who enter your site are most likely looking for. Also get other niche related authoritative people (An author of a book or a master of this trade) to get involved with you site and help you share it.
-
I agree
-
IMO, I believe he is referring to I link you on this page, and you link me on this page. Possibly home page will most likely be viewed as reciprocal to Google.
SEOmoz and Distilled are already very authoritative sites and are partners. Google understands partnerships and all general aspects of partnerships.
You are right though, Google will vastly judge it by the balance of reciprocal and organic links. The OP seems to be referring to reciprocal links as a method of link building. Reciprocal links should not be considered link building but considered as content to benefit the user.
If I go to each of your home pages and can easily detect reciprocal links on both ends, that would just be too obvious.
-
Thanks bryan, what would be other best resources for link building.
-
Seomoz has many guest blog posts from distilled that link to distilled and vice versa. The sites are authoritative relevant and always keep their users in mind.
IMO if you have a few reciprocal links that are niche related and authoritative they will not hurt you. However if many, even 30% of you links are reciprocal, Google will know something is up.
-
What about link exchange pages, if both the sites are relevant to each other and links from link exchange page.
-
Yes if the sites are niche related and authoritative and the links are placed in logical areas (not in ad sections or site footers) then its will help your site rank.
-
Hello Bryan,
what do u mean by multiple places, I thought to create link exchange page in site. Which links with the niche website, with the link exchange page - not like linking with content. what do u say about these
Regards,
Sumit -
Hello William,
So we should not perform Reciprocal Links, Even if we get links from niche website.
Regards,
Sumit -
Hi william I wouldn't go that far, reciprocal or not. If the user is benefiting and both sites are high quality they help each other. seomoz links to distilled and distilled links to seomoz. They do this in multiple places, but always where it can help the user.
-
Hello Bryan,
As u said "A site that is recommended by all niche related sites or a site that is recommended by non-niche related sites?" So if we get link from niche related sites, has more values - so Reciprocal Links or still not dead, what about search ranking does it boost our keywords to rank well, if we link with niche related sites.
Regards,
Sumit -
Reciprocal Links = Not good.
Only time even if good = if it helps users.
-
It all depends on how you reciprocate the link. If the sites are both relevant to each other and they are both quality sites it will help you. If you use software to automatically send out a billion emails to other site owners asking for a link exchange you may be punished or never even rank.
The goal is to provide useful content to the reader. Forget link building, focus your efforts on #RCS. If you get to a site that you want to link to, or want a link from because it will help your users, you are on a good path.
If you get to a site that has nothing to do with yours and you are able to get a link (reciprocating or not), be sure that it can help their/your users. Building links just to manipulate the search engine might get some ranking but not for the long hall.
Put yourself in Googles shoes, what would you want your searchers to find? A site that is recommended by all niche related sites or a site that is recommended by non-niche related sites?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO - Google Local Listing & Same Day Delivery
Hi We are looking to offer same day delivery if you're in a 20 mile radius to us. I'm trying to do some research on how to optimise this for Google organic listings. Would this be the same as optimising for a local business listing? I'm not sure where to start. Thanks! Becky
Algorithm Updates | | BeckyKey0 -
Bounce rate seems to decrease as site climbs the SERP but SERP ranking always drops down after a few days - WHY ?
Like quite a few sites recently we've seen some large fluctuations for our domain the SERPs over the past 6 or so weeks. One thing ive noticed, is that when the site seems to rank higher in the SERPs we get a lower bounce rate. If the sites average across all of its main keywords in #5 the bounce rate is c. 40% (this site is a creative portfolio site, so i guess the niche has a slightly higher bounce rate than normal as you will get some people who click through an notice straight away that the style of the portfolio isnt what they where looking for) But when the sites ranking averages #2-3 the bounce rate tends to be about 25%. (The thing is that we tend to always drop back down after a fews days or so) Has any one else noticed this ?
Algorithm Updates | | jpeg801 -
Any benefit to splitting up links from one company to diff pages?
We are the presenting sponsor for this big event in our area (Chasco Fiesta). As part of being their sponsor, their website has linked to us in five different places on their site. But it's all to our homepage. Would there be any benefit to having them link to other pages on our site instead of just our homepage (assuming the other pages are a reasonable expectation for the user, of course)? Thanks, Ruben
Algorithm Updates | | KempRugeLawGroup0 -
Google cant read my robots.txt from past 10 days
http://awesomescreenshot.com/08d1s6aybc hi, my robots.txt is http://wallpaperzoo.com/robots.txt google says it cant read and has postponed the crawl.. its been 10 days and no crawl.. please help me in solving this issue.. this is save with http://hdwallpaperzones.com/robots.txt
Algorithm Updates | | toxicpls0 -
Sitemap link in footer?? Is it needed
Hi, I know sitemap is important to have as it tells google the pages to crawl. I have an xml sitemap for google to crawl. However, Do I need a sitemap link in footer. Any thoughts?? Does it have any harm if I dont include a sitemap link in footer
Algorithm Updates | | pejman500 -
Has Google lost its mind? I am the only link in every SERP for a query?
I run a small online debutante dress store and have been doing some onsite seo recently. Anyways, when I search for the search query "deb dress style guide" my site is the only search result for the first three pages of Google Australia (my target market). Just endless links to my site. I have competitors in my niche who all have websites worthy of listing in the SERP as shown when you google "deb dresses". Can anyone explain whats going on?
Algorithm Updates | | mydebdress20 -
Excessive internal links. Should I remove the footer links?
Hi guys, I have an ecommerce site selling eco-friendly items online. I ran some on-page optimisation reports from SEOMoz PRO and discovered that I have at least 120 internal links per page. 32 of these are in the footer, designed in part to aid user navigation but perhaps also to have a positive impact on SERPs and SEO in general for the ecommerce site. Will removing these links be beneficial to my search engine rankings, as I will have less than 100 internal links per page? Or is it a major change which may be dangerous for my site rankings? Please help as I'm not sure about this! I've attached an image of the footer links below. I won't be removing the Facebook/Twitter links, just the 3 columns on the left. Thank you, Pravin MAvLe.jpg
Algorithm Updates | | goforgreen0 -
How do you block incoming links to your site?
With the new update to google focusing on link spam and multiple anchor text ? If you have incoming links that you would like to block or make no follow?
Algorithm Updates | | HelpingHandNetwork1