Does Link Exchanges and Reciprocal Links Is Dead - Now Days ?
-
Hello,
As we know randfish Rand discusses the egress of old link building practices and the ingress of new (old) link _earning _strategies, Rand has also discussed on Link Exchanges and Reciprocal Links, I have few questions which r related to Link Exchanges and Reciprocal Links.
Few Question
**1) Does Now Days Reciprocal Links Are Important Or Not For Link Building Strategies. **
** 2) Webmaster Has To Perform Reciprocal Links Or Not.**
3) Can Reciprocal Links Boost Search Engine Ranking.
4) Does Reciprocal Links Has Negative Impact On Search Engine.
Regards,
Sumit -
The best way to build links is to get your feet wet.
Your company can do real things that are newsworthy for PRs, like charities or any other events this can help you earn some quality links to your site. Another idea is to find niche related blogs and ask the editor if you can guest blog n their site.
The best way to build links or more importantly create authority is by adding a blog to your site and creating content that users in your niche or who enter your site are most likely looking for. Also get other niche related authoritative people (An author of a book or a master of this trade) to get involved with you site and help you share it.
-
I agree
-
IMO, I believe he is referring to I link you on this page, and you link me on this page. Possibly home page will most likely be viewed as reciprocal to Google.
SEOmoz and Distilled are already very authoritative sites and are partners. Google understands partnerships and all general aspects of partnerships.
You are right though, Google will vastly judge it by the balance of reciprocal and organic links. The OP seems to be referring to reciprocal links as a method of link building. Reciprocal links should not be considered link building but considered as content to benefit the user.
If I go to each of your home pages and can easily detect reciprocal links on both ends, that would just be too obvious.
-
Thanks bryan, what would be other best resources for link building.
-
Seomoz has many guest blog posts from distilled that link to distilled and vice versa. The sites are authoritative relevant and always keep their users in mind.
IMO if you have a few reciprocal links that are niche related and authoritative they will not hurt you. However if many, even 30% of you links are reciprocal, Google will know something is up.
-
What about link exchange pages, if both the sites are relevant to each other and links from link exchange page.
-
Yes if the sites are niche related and authoritative and the links are placed in logical areas (not in ad sections or site footers) then its will help your site rank.
-
Hello Bryan,
what do u mean by multiple places, I thought to create link exchange page in site. Which links with the niche website, with the link exchange page - not like linking with content. what do u say about these
Regards,
Sumit -
Hello William,
So we should not perform Reciprocal Links, Even if we get links from niche website.
Regards,
Sumit -
Hi william I wouldn't go that far, reciprocal or not. If the user is benefiting and both sites are high quality they help each other. seomoz links to distilled and distilled links to seomoz. They do this in multiple places, but always where it can help the user.
-
Hello Bryan,
As u said "A site that is recommended by all niche related sites or a site that is recommended by non-niche related sites?" So if we get link from niche related sites, has more values - so Reciprocal Links or still not dead, what about search ranking does it boost our keywords to rank well, if we link with niche related sites.
Regards,
Sumit -
Reciprocal Links = Not good.
Only time even if good = if it helps users.
-
It all depends on how you reciprocate the link. If the sites are both relevant to each other and they are both quality sites it will help you. If you use software to automatically send out a billion emails to other site owners asking for a link exchange you may be punished or never even rank.
The goal is to provide useful content to the reader. Forget link building, focus your efforts on #RCS. If you get to a site that you want to link to, or want a link from because it will help your users, you are on a good path.
If you get to a site that has nothing to do with yours and you are able to get a link (reciprocating or not), be sure that it can help their/your users. Building links just to manipulate the search engine might get some ranking but not for the long hall.
Put yourself in Googles shoes, what would you want your searchers to find? A site that is recommended by all niche related sites or a site that is recommended by non-niche related sites?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What happens when we delete all the outgoing links from a forum at once?
Hi all, We have our forum and is filled with spammy content and external nofollow links. I am just wondering if we can make all these links as plain text from hyperlinks (if we can); it's technically deleting all the external links. Will this impact negatively or positively anyhow as per Google? Please share your ideas. Thanks
Algorithm Updates | | vtmoz0 -
Links hovering at the bottom of a search result
Hey folks, Curious has to the how and why there are links at the bottom of this search query for "Justin Bieber Networth" for other celebrities, completely unrelated i.e. "harry styles, taylor swift" etc. http://imgur.com/DNXuyRW (also attached) Is this an SEO tool? How did they embed this into a search query? Thanks! Screen Shot 2015-06-08 at 12.04.43 PM DNXuyRW
Algorithm Updates | | Anti-Alex0 -
One day impressions drop... how to figure out why?
I went back and looked through webmaster tools. I had around 3000 impressions per day leading up to 3/10/2014. Then on 3/11/2014, I dropped to 1000 impressions per day. Is there a good way to figure out what happened? Anyone know if there was a google update that day.
Algorithm Updates | | CalicoKitty20000 -
Loss of 1,000 links has negatively affecting rankings
Hey there, One of the clients we're working with has lost about 1,000 or so backlinks over the last two or three months - mainly old article and directory links - and it has massively affected the site's search rankings. The site was ranking for pretty much all of its keywords in prominent positions on Google (mostly first page) but has now seen positions dive to 50, 90 and even outside of the top 100. Is there any immediate action we can put into place to help restore our rankings?
Algorithm Updates | | Webrevolve0 -
Google Algorithm change? - Brand name now overwriting title tag?
Anyone else noticing this happening? In Google search results, many of my sites are now showing up in the following fashion... "Site name: page title" I read a few articles in the past few days that state that Google may be playing with the algo but have not read anything from Google directly. I should add that I first noticed this on Feb. 21 and have seen it rolling out more and more since. I have only noticed it on a few competitor websites thus far. Edit:Some links talking about the subject http://www.seroundtable.com/google-brand-title-appending-16432.html http://semandseo.blogspot.ca/2013/03/google-brand-title-in-search.html http://www.designbigger.com/blog/seo/google-rewrites-page-titles-to-push-brand-over-keywords/
Algorithm Updates | | mattylac0 -
Do links from unrelated sites dilute your rankings for your key phrases?
do links from unrelated sites dilute your rankings for your key phrases? i've always heard don't get links from unrelated sites but if that mattered, then how would sites with totally diverse pages such as newspaper sites, sears, and other catalogue sites rank for these diverse subjects on their site? How does Facebook rank when it gets 100,000 links a day from sites that have nothing to do with a social media site? I'd love to hear everyone's opinion on this. Also, Do links from unrelated sites give less push than related links? Take care,
Algorithm Updates | | Ron10
Ron0 -
Has Google lost its mind? I am the only link in every SERP for a query?
I run a small online debutante dress store and have been doing some onsite seo recently. Anyways, when I search for the search query "deb dress style guide" my site is the only search result for the first three pages of Google Australia (my target market). Just endless links to my site. I have competitors in my niche who all have websites worthy of listing in the SERP as shown when you google "deb dresses". Can anyone explain whats going on?
Algorithm Updates | | mydebdress20 -
How is important domain age now?
Just as topic states, how important do you think domain age is? Do you think getting old domain for the new website will do any difference? Lets say website A used to sell apples... went out of business after 5 years of business. If I would get that domain and will star selling apples again can I expect some extra boost because of the age? Cheers
Algorithm Updates | | DiamondJewelryEmpire0