Does Link Exchanges and Reciprocal Links Is Dead - Now Days ?
-
Hello,
As we know randfish Rand discusses the egress of old link building practices and the ingress of new (old) link _earning _strategies, Rand has also discussed on Link Exchanges and Reciprocal Links, I have few questions which r related to Link Exchanges and Reciprocal Links.
Few Question
**1) Does Now Days Reciprocal Links Are Important Or Not For Link Building Strategies. **
** 2) Webmaster Has To Perform Reciprocal Links Or Not.**
3) Can Reciprocal Links Boost Search Engine Ranking.
4) Does Reciprocal Links Has Negative Impact On Search Engine.
Regards,
Sumit -
The best way to build links is to get your feet wet.
Your company can do real things that are newsworthy for PRs, like charities or any other events this can help you earn some quality links to your site. Another idea is to find niche related blogs and ask the editor if you can guest blog n their site.
The best way to build links or more importantly create authority is by adding a blog to your site and creating content that users in your niche or who enter your site are most likely looking for. Also get other niche related authoritative people (An author of a book or a master of this trade) to get involved with you site and help you share it.
-
I agree
-
IMO, I believe he is referring to I link you on this page, and you link me on this page. Possibly home page will most likely be viewed as reciprocal to Google.
SEOmoz and Distilled are already very authoritative sites and are partners. Google understands partnerships and all general aspects of partnerships.
You are right though, Google will vastly judge it by the balance of reciprocal and organic links. The OP seems to be referring to reciprocal links as a method of link building. Reciprocal links should not be considered link building but considered as content to benefit the user.
If I go to each of your home pages and can easily detect reciprocal links on both ends, that would just be too obvious.
-
Thanks bryan, what would be other best resources for link building.
-
Seomoz has many guest blog posts from distilled that link to distilled and vice versa. The sites are authoritative relevant and always keep their users in mind.
IMO if you have a few reciprocal links that are niche related and authoritative they will not hurt you. However if many, even 30% of you links are reciprocal, Google will know something is up.
-
What about link exchange pages, if both the sites are relevant to each other and links from link exchange page.
-
Yes if the sites are niche related and authoritative and the links are placed in logical areas (not in ad sections or site footers) then its will help your site rank.
-
Hello Bryan,
what do u mean by multiple places, I thought to create link exchange page in site. Which links with the niche website, with the link exchange page - not like linking with content. what do u say about these
Regards,
Sumit -
Hello William,
So we should not perform Reciprocal Links, Even if we get links from niche website.
Regards,
Sumit -
Hi william I wouldn't go that far, reciprocal or not. If the user is benefiting and both sites are high quality they help each other. seomoz links to distilled and distilled links to seomoz. They do this in multiple places, but always where it can help the user.
-
Hello Bryan,
As u said "A site that is recommended by all niche related sites or a site that is recommended by non-niche related sites?" So if we get link from niche related sites, has more values - so Reciprocal Links or still not dead, what about search ranking does it boost our keywords to rank well, if we link with niche related sites.
Regards,
Sumit -
Reciprocal Links = Not good.
Only time even if good = if it helps users.
-
It all depends on how you reciprocate the link. If the sites are both relevant to each other and they are both quality sites it will help you. If you use software to automatically send out a billion emails to other site owners asking for a link exchange you may be punished or never even rank.
The goal is to provide useful content to the reader. Forget link building, focus your efforts on #RCS. If you get to a site that you want to link to, or want a link from because it will help your users, you are on a good path.
If you get to a site that has nothing to do with yours and you are able to get a link (reciprocating or not), be sure that it can help their/your users. Building links just to manipulate the search engine might get some ranking but not for the long hall.
Put yourself in Googles shoes, what would you want your searchers to find? A site that is recommended by all niche related sites or a site that is recommended by non-niche related sites?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where does Google finds "Soft 404" and "Not found" links?
Hi all, We can see very old links or anonymous links of website suddenly listing under soft 404 or 404 in GSW. As per Google, some of them are some script generated ignorable links. Other are actually the ones which were deleted but not redirected. I wonder how Google get these years old links even though there are no source links available for these. These must be fixed even though they are not linked anywhere from our internal or external pages? Thanks
Algorithm Updates | | vtmoz0 -
Website traffic dropped 50% after 14th November same day GWT reported a DNS error
HI there. On 14th November GWT reported a DNS error on my site I checked with my hosts but they said there was nothing wrong. I then went searching for answers and found it happened to lot of people on that specific day see http://moz.com/blog/was-there-a-november-14th-google-update. After that time my website traffic dropped by 50% over the period of a week and is still sitting on 50% of what it was. I then moved the site to VPS, had a few DNS errors - that were the cause of my hosts - so i moved back to shared hosting last weekend and now DNS issues are solved. However the original DNS issue is still unknown I dont know what went wrong and want to rectify issue. I dont sell ads and write original content 4 times a day. I have a miniscule bounce rate, my site speed is okay and i dont stuff keywords in my content although i was careless with my <alt tags="">so they could be considered keyword stuffing (and i have up to 10 images on one post). But i have been removing all the keywords in my images theres over 3000 posts so its taking time). My impressions have dropped from 10,000 a day to 2,500 and I have no idea why.</alt> My website has been building traffic consistently for the last 2 years. Only now has it crashed a bit. Have you any advice on what I can do to solve this problem or rather find the cause of the issue. Im not a pro seo person and do this blog in my free time so am not an expert on data analyzing etc.... thanks alot
Algorithm Updates | | mutant20080 -
How effective are nofollow links today (2013) ?
Hi, We had a question about the effectiveness of nofollow today. Nofollowing some links on pages was to make sure pagerank flows to content which is most relevant and useful to visitors on the site. Looking at the 2009 article, http://www.seomoz.org/blog/google-says-yes-you-can-still-sculpt-pagerank-no-you-cant-do-it-with-nofollow, it seems that adding the meta tag nofollow would no longer help us in ensuring this goal. We had a couple of questions: 1. Do you think Google today only passes pagerank to dofollow links
Algorithm Updates | | SEMEnthusiast
2. Are sites today using iframes/javascript to make sure googlebot passes pagerank to only relevant pages
3. Any other best practice you would suggest Thanks0 -
Difference between Google's link: operator and GWT's links to your sites
I haven't used the Google operator link: for a while, and I noticed that there is a big disparity between the operator "link:" and the GWT's links to your site. I compared these results on a number of websites, my own and competitors, and the difference seem to be the same across the board. Has Google made a recent change with how they display link results via the operator? Could this be an indication that they are clean out backlinks?
Algorithm Updates | | tdawson090 -
Awarding badges to bloggers as a link-building strategy?
Hello - In the past, doing "Blog awards" and subsequently offering winners' badges with links and anchor text embedded has been something that worked very well for a client. However, we are now noticing that the badging strategy does not seem to be producing the same results for us. We are only reaching out to quality blogs in particular niches - e.g., Top Fashion Blogs, Top Health Blogs, Top Design Blogs, etc. Most blogs that post the badges are in the PageRank 3-5 range. Has anyone else engaged in badging strategy and noticed that the success rates are declining? Could it be that in-text, contextual links are given much more weight than sidebar links? (The badges are most typically posted in bloggers' sidebars). Any insight would be appreciated, thanks!
Algorithm Updates | | brmckenna0 -
80-90% drop in visits after Panda/EMD update - now what?
Hi everyone, Had my first wonderful experience with an algorithm update. Business was doing great - about 90-100 visitors a day down to about 12-15 from Sept 29th to current. Our domain is www.hamiltonscarservice.com which I don't think exactly qualifies for an exact match but may be close enough (car service is one of our keywords). I am more likely to think its related to the Panda 20 update. I haven't changed the site at all lately so I was wondering what tips you guys may have going forward. The site isn't perfectly optimized (which is where you guys come in) but when I first set it up it worked great so I mainly focused on backlinks from that point on. Now evidently this has caught up with me. Any suggestions are appreciated - thanks! 09cSe.png
Algorithm Updates | | kabledesigns0 -
Affect in SERPs when moving footer links off the homepage
I have several pages that rank highly in the SERPs and these pages are linked directly to my homepage in the footer. I want to clean up my footer because I have too many site wide links but don't want to hurt the SERP rankings during the transition. Will removing these page links from the footer impact SERP rankings?
Algorithm Updates | | braunna0 -
SEOMoz reports now that google only reporting the average only the top position
Today Google announced "Previously we reported the average position of all URLs from your site for a given query. As of today, we’ll instead average only the top position that a URL from your site appeared in." Will this affect SEOMoz reports in any way?
Algorithm Updates | | PerriCline0