Any SEO tips for optimizing / driving traffic to category pages?
-
Hello!
I listened to Adam Audette at Linklove in Boston this month and he spoke a little on creatively linking product pages back to their respective category pages - as it had an effect on the SEO... However, I don't know much about "internal" linking...
Any other SEO tips for optimizing / driving traffic to category pages?
Thanks!
-
Breadcrumbs are usually integrated in the site template. You can also add links in product descriptions when relevant. But you might want to A/B test it, to make sure it doesn't hurt your conversion rate.
If you use Wordpress, you can use this breadcrumb plugin by Yoast: http://yoast.com/wordpress/breadcrumbs/
-
Cool, thank you. And by breadcrumbs do you mean written into a page template or in the actual product descriptions?
Thanks!
Justin -
Think about having Breadcrumbs available on your product level pages. Good both for SEO as well as usability and sends some anchor text internal link juice to those category pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the best practices for server-side A/B testing?
When performing a full-site server-side A/B test, what best practices should you follow to ensure that you're: not cloaking or at least not being shady only showing Google (and other search engines) the version you want them to see (i.e. not the test pages) Thanks in advance!
Conversion Rate Optimization | | vsem0 -
How can I track if a landing page assists a lead/goal to another page in Google Analytics?
For example, I'm running a PPC campaign for site.com/landing-page and it consists of different product pages like below: site.com/product-1 site.com/product-2 site.com/product-3 How to determine if /landing-page assists a lead/goal to a specific product page in Analytics? Example scenario: /landing-page -> /product-3 -> Lead TIA!
Conversion Rate Optimization | | zpm20140 -
Google Merchant/ Googlebase Images at top of SERPS
Hi We are based in the UK and the new merchant rules have recently been applied here. We offer free shipping but now most of our click throughs come from the images at the top of the SERPS that simply give an image and a price. The prices do not include shipping and there's no indication to the user that shipping is included. Hence our conversion rate from PPC is way down. Is there any way to counter this or do we just need to go back to charging for shipping? Thanks!
Conversion Rate Optimization | | Jonnygeeuk0 -
Conversion Rate Optimization (CRO): Best Approach/Plan Documentation
Hey Mozzers - First off, I am well aware of what CRO is, its benefits, and why it is essential for any inbound or performance marketing campaigns. However i am a total newbie at the actual planning and implementation of CRO, so any advice/feedback on the questions below are much appreciated! When planning a CRO experiment/test what is the best way to document it? Should i develop the full plan ahead of time laying out each element? If so, what elements should i include in this plan? What are the KPIs i should report on? What tools should i use for reporting (i was thinking a blend of Google and Clicktale)? Any lessons learned through out your campaigns? Thank you all so much for your input! Regards - Kyle
Conversion Rate Optimization | | kchandler0 -
Improving data tables for Usability & SEO
I have some large html data tables that look horrible (see bottom of http://www.jwsuretybonds.com/surety-bonds/commercial-bonds/auto_dealer_bond.htm). To my surprise, heat map tests actually proved them to be useful in improving our conversion rates to get visitors to apply for the bond they need. We are looking at ways to better the user experience while still keeping the data visible to search spiders. One idea was to use a dropdown list to filter by states. With new web technologies, there must be a better way to utilize this data. What are some alternatives?
Conversion Rate Optimization | | TheDude0 -
Top 5 Conversion Rate Tips for a "Beds Shop E-commerce"
Which are in your opinion the "Top 5 things to do" to increase the conversion rate in a beds e-commerce site? The conversion is "to sell a bed" 🙂 The website is http://www.idealetti.com Thank you in advance to everyone that share his experience or give some advice!
Conversion Rate Optimization | | YESdesign0 -
Traffic persistence fluctuation and decreasing.
I am watching a **huge variation in traffic **on my websites.I wonder that sometimes it is producing traffic and mostly it is decreasing.Find new keywords give me lot of understanding of traffic and other factors. In last couple of days , I drilled the webs from different angles and find that there is 100% bounce rate which is more than 90% of campaign keywords and new traffic keywords everyday and visitors geographic areas is decreasing as well I sorted as per my content strategy against keywords and found that published content is not competing. What's wrong with the websites. www.cellocean.com and www.hottesttracks.com
Conversion Rate Optimization | | mastereyes0