Question about Multi-national Websites
-
I am about to work on a multi-national site and need some more information about what I should consider regarding:
- content
- keyword research
- anything else
My biggest question is regarding content. The company would like a UK version of the site with a different URL, but plan to keep the content essentially the same, with the exception of a few minor details. In this case, would duplicate content still be an issue? If so, any suggestions for working around this?
Any strategy information on multi-national sites would be really helpful.
Thank you!
Erin
-
I think the ccTLD approach is better if you're going to build links to the new ccTLD domain. It splits your domain authority between the two sites, but for many industries, UK people have a pretty good bias towards their own ccTLD. The largest bias I've seen though is paying in British pounds vs. dollars. In our experience, they really hate paying in dollars!
If you go the subdomain approach, you can do all the same geotargeting stuff. You can even do it for subdirectories (e.g. domain.com/en/ & domain.com/es/).
-
Thanks John!
Would you also agree that it's best to go the ccTLD approach rather than using a subdomain (.com/en , etc.)?
If we go the subdomain route, is it still possible to apply the same geotargeting guides for the search engines?
-
Thanks John!
Would you also agree that it's best to go the ccTLD approach rather than using a subdomain (.com/en , etc.)?
If we go the subdomain route, is it still possible to apply the same geotargeting guides for the search engines?
-
It's best if you can localize the content as much as possible, and also put the rel alternate hreflang tags on your pages. This way Google will know which pages are alternates of others, and return the right ccTLD pages in their search results. Read more about that here.
Also, set your Google Webmaster Tools geotargeting (see here), and let Bing know what's up (see here).
-
Excellent! Thank you for this information!
-
Hi Erin,
I believe that if you have a .uk ccTLD and do some minor changes to the content such as price and spelling to target your UK audience, I believe search engines will see that the .uk website targets the people in UK and the duplicate content issue can be avoided.
The following links will be very helpful!
international-seo-dropping-the-information-dust international-seo-where-to-host-and-how-to-target-whiteboard-friday
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We have new website abexpress.ae. The website is not ranking in the first page when I search with the Domain name itself. Any tips to improve the SEO for a new website?
We have launched a website abexpress.ae. The website is not ranking well even if we search with the Domain name. The Domain authority of the website it 10. How to increase this?
On-Page Optimization | | AlliedTransport0 -
SEO for e-commerce websites
Hi, I'm a novice building a website (on wordpress with the plug-in Woocommerce) and would like some advice on how to optimise my online store for SEO. Does 'traditional' link building apply to e-commerce What else should I consider Should I write a blog/vlog/ Thanks, Lindsay
On-Page Optimization | | lindsayhopkins0 -
How can my national ecommerce site geo target specific states for specific pages?
If I am selling sports related products for sports/teams across the country, how can I target specific states or cities through various pages on my website. I am using adwords but would like to use increase organic search results.
On-Page Optimization | | briggsb0 -
SEO Location Pages - ALT Image Tag Question
Hello Guru's, I have a Hire Website whereby you can rent products online. I have created different Location pages for these which are in essence the same pages page but with different location specific urls, title tags , on page content etc etc. This helps me to rank for local search. These location pages also display 20 products per page. My question is Should I make the ALT IMAGE TEXT location specific for each of the 20 products . Example - Steam Cleaner Rental in "location" or should I only amend a few of the Atl Image Texts to be location specific. I don't want to come accross as spammy in google eyes but I also don't want to be seen as having duplicate content , images etc etc What do you think ? thanks Sarah.
On-Page Optimization | | SarahCollins0 -
Mobile website content
What is the point of optimizing (on-page SEO) a parallel mobile website if the mobile search results are taken from the general (desktop) index?
On-Page Optimization | | echo10 -
I have a direct question about file structure.
This question is about a new file structure and SEO friendly URL's. Does a file name make a difference? I have a direct question about file structure. Our old site was formated with a URL of http://rousechamberlin.com/about_us.aspx our new site is structured http://rousechamberlin.com/AboutUs/ no file no extension. As the SEO guy of the company and not the programmer my feeling is this is killing us. Does anybody have any thoughts on this?
On-Page Optimization | | HeadWebChef0 -
Mobile vs Website Duplicate Data / Meta
SeoMoz is reporting duplicate content, title tags, and other meta information and seems to be showing that my mobile site (located on m.website.com) is a duplicate of website.com I was figuring I could add "Mobile SiteName" to the title to avoid the duplicate title but am a little confused as to how to approach the duplicate content side of it
On-Page Optimization | | Check_City0 -
Using new domain in existing website
We have already a site and we want to make business in another country. We don't want to make a copy of our site because it requires more resources, but we want to use a different domain because the business will be run by a partner in that country. The idea is to make a folder in our site, www.mysite.com/countryname/ and associate a new domain www.newdomain.com, so when users go to the new domain they see the content under www.mysite.com/country/. Since de www.newdomain.com will use DNS redirection, the current domain won't be seen. Is this correct from a SEO perspective? Thanks!
On-Page Optimization | | Xopie1