Internal linking question
-
How important is internal linking from body content?
If you have 500 words of content on each page is it good practise to try and get a few links in to other pages?
Surely if you do this your pass more juice out of the page, which might lead to devaluing the page in the SE's.
-
linking in content with hyperlinks gets clicked more than images or buttons, and if it is relevant it will help get users to convert or go to the pages you want them to visit, while also helping your SEO by creating better anchor texts than you can achieve by simply breadcrumbs.
With breadcrumbs you will be creating tons of links with the same anchor text on every page and it's not in content. so if "whole life insurance" is your main keyword for instance the breadcrumbs will only target that. But in your content you have the ability (and this is very important to do now to avoid over optimization penalties) to mix up your anchor text with variations such as "whole life insurance quotes" "whole life insurance policies" "what is whole life insurance" etc.
-
It is important to internal link with your content.
One, like Nikolas said, it will help improve your pages for search engine and it helps search engines crawl your other pages with fewer clicks. Furthermore, with a detailed anchor text, it tells search engines what the linked page is about.
Two, it also helps visitors to navigate your site easier, increase your other pages' exposure and keep visitors to stay on site longer.
-
My answer is only relevant for internal links of course, otherwise Nikolas is on point
-
Use breadcrumbs, in that way all of your content will be reached through internal links. I know that it sound easy and it really is.
With breadcrumbs you will get a link back to the previous page and from there the other pages, important to notice is that it's important that you have your content organized in a relevant way so that the breadcrumbs actually goes back to a relevant page for the topic.
See fictional example below where you are on a landning page with little content
Car dealer startpage -> Used cars -> Model-> car
Car dealer startpage -> New cars -> model -> car
The breadcrumbs will make sense and also improve the usability of the site.
/ G
-
If you place links from inside your content to another page-pages that are relevant to the topic, it might increase both pages in the search engines. For sure it will not devalue your pages juice unless the page you are linking to is spam.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Link Building
For a large part of our SEO we have been focusing on inbound links (mainly from guest posts and blogger reviews). But our rankings have dropped (though I understand there is a natural fluctuation in rankings quite often) this week and it occurred to me that we should be focusing more on internal link building as well. We, of course, link often to our home page and have related products on every page but we lack a lot of direct key word links in in our description. Would it behoove us to be on a specific product page--take for example owls and friends wall decals--and somewhere in the description add something like "our nursery wall decals are safe for....and have "nursery wall decals" be the direct link since that is a key term for us? I just wanted to make sure that we are headed in the right direction before I spend a massive amount of time updating all these product pages. Any input would be really helpful. Thanks so much, Elizabeth
Link Building | | WNL0 -
Is this link Followed?
Hi All, Noticed this link in opensiteexplorer. Its not marked as no-follow, but not sure if this link would pass any value? http://goafrica.about.com/od/southafrica/a/selfdrivesa.htm Click on any external link, it takes you to a "preview" page from within the main website. Is this a false positive? As in it shows as a follow link, but when you actually click it, it doesnt redirect to the website. Any thoughts on this? Greg
Link Building | | AndreVanKets0 -
Question about Competitive Link Comparison
Hi, I am trying to see where backlinks are coming from into my site using the competitive link comparison tool but it only seems to be finding those from my own site, even when I click on 'only external'. I know there should be links from Twitter, forums and our blog so I don't understand why these aren't being picked up. Any ideas? Cheers
Link Building | | kingwheelie0 -
Where to link?
Hi I need to gert this page up in the rankings http://www.kerryblu.co.uk/wedding-headbands-70-c.asp but am getting no where fast. When applying for links should I direct them to this page or to the homepage, and let them filter through. Thanks
Link Building | | Yorkie0 -
How might Google differentiate between an artificial link exchange and partners linking to each other?
Hi, All! Artificial link exchanges (contacting a vaguely connected site and requesting to exchange links to increase your PR) is, as far as I know, considered an outdated, not-so-smart technique, as Google might devalue them. Yet, for real business partners to exchange links seems to be an entirely accepted and encouraged technique. While that would be intuitive to a human who's viewing the pages. how might Google detect when two sites that link to each other are linking because they are trusted business associates (valuable) as opposed to when they are doing a link exchange (devalued)? Thanks! Aviva
Link Building | | debi_zyx0 -
Links and keywords
A rather simple question, If i have a paragraph and have the words cat, dog and bird would it be a good idea to have them all linking to the same url? or is better to have them all going to different urls?
Link Building | | Vetshopgroup0 -
Links from internal pages from other website.
A website link to our site from internal pages of that site where page rank is 0 but page rank of home page of that website is 5 ,it will helpful or I should get links from a page where page rank is available there?
Link Building | | SEOteam20110 -
Yahoo Directory Link Question
Recently two of my clients purchased a listing in the Yahoo Directory, but they don't show up in the SEOmoz campaign analysis. Is there a reason why?
Link Building | | thriveseo0