Best internal linking structure?
-
We are considering implementing a site-wide contextual linking structure. Does anyone have some good guidelines / blog posts on this topic? Our site is quite (over 1 million pages), so the contextual linking would be automated, but we need to define a set of rules.
Basically, if we have a great page on 'healthy recipes,' should we make every instance of the word 'healthy recipes' link back to that page, or should we limit it to a certain number of pages?
-
Ya i would not over do it. Internal linking is for contextual use, although it plays a slight role in SEO its not the end all be all of SEO. IE is for user benefits to keep them on your page and find the right content. If you have 1 million pages, your goal should not be to rank EVERY PAGE.
I would look at Todd Malicoats AI.
He really has a vast knowledge of this
See if you can view this link some people were not able to. If interested PM i can email you the videos
Best wishes,
Hampig M
BizDetox
-
Just be careful about adding 100'000's of links with the same anchors site wide. Is there any opportunity to break down your 'healthy recipes' into different categories and subcategories to produce a silo?
-
Hi Michelleh,
Tom Schmitz searchengineland has written awesome post on " Website Structure & interlink link ?"
Hope this helps you out...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it OK that the root didn't have any internal links?
Hi guys; In a website with more than 20,000 indexed pages, Is it normally that homepage (root) didn't have any internal links, while other important pages have enough internal links? Consider that in a top menu in header of all pages, I added homepage link, so the home page link repeated on all indexed pages, but google didn't count it and the website technology is angular js thank you for helping me
Intermediate & Advanced SEO | | cafegardesh0 -
What Links to Disavow?
I am looking through my website's link profile that I pulled directly from Google Webmaster Tools. What is the best way to determine the links to disavow? Maybe the Webmaster Tools list is not the best list for this process but I really need to clean up the links that are hurting the site's SEO. Does anyone have any insight?
Intermediate & Advanced SEO | | PartyStore0 -
Should I change my permalink structure?
Hi guys, hope you've had a manageable working week. Just after some advice! What would you think to changing the permalink structure of an already established entertainment website so that the category and postdate also appears in the URL, i.e "2014-01-01/news/this-is-the-post"? I have done it before without thinking about all the crawl errors it would cause and quickly reverted everything. However, I am now eager to get listed in Google News (don't worry, this isn't the only reason to change the URL) and think it might help things overall. Thoughts? Worth the effort or a pointless exercise?
Intermediate & Advanced SEO | | Whittie0 -
Disavow Links & Paid Link Removal (discussion)
Hey everyone, We've been talking about this issue a bit over the last week in our office, I wanted to extend the idea out to the Moz community and see if anyone has some additional perspective on the issue. Let me break-down the scenario: We're in the process of cleaning-up the link profile for a new client, which contains many low quality SEO-directory links placed by a previous vendor. Recently, we made a connection to a webmaster who controls a huge directory network. This person found 100+ links to our client's site on their network and wants $5/link to have them removed. Client was not hit with a manual penalty, this clean-up could be considered proactive, but an algorithmic 'penalty' is suspected based on historical keyword rankings. **The Issue: **We can pay this ninja $800+ to have him/her remove the links from his directory network, and hope it does the trick. When talking about scaling this tactic, we run into some ridiculously high numbers when you talk about providing this service to multiple clients. **The Silver Lining: **Disavow Links file. I'm curious what the effectiveness of creating this around the 100+ directory links could be, especially since the client hasn't been slapped with a manual penalty. The Debate: Is putting a disavow file together a better alternative to paying for crappy links to be removed? Are we actually solving the bad link problem by disavowing or just patching it? Would choosing not to pay ridiculous fees and submitting a disavow file for these links be considered a "good faith effort" in Google's eyes (especially considering there has been no manual penalty assessed)?
Intermediate & Advanced SEO | | Etna0 -
Best option for Affiliate links on your website?
Hello! I have a website which is completely affiliate based. What is the best option for the links on-page? Examples would be: affiliate.website.com/12901730?2=3532523=user12342901730?2=3532523=user?Whittie www.website.com/affiliate=user?Whittie=load-of-tracking=date=blah=blaH?blah And So on... Which look ugly as sin when you hover over the Anchor Text. Ideally I would like a 301 redirect to mysite.com/goto/affiliatename, which would then have a rel nofollow. This way I could also track the exit pages via Analytics too guess, which I've not currently got set up and i'm desperate for it to be done. Does this method effect anything on search engines though? I've seen mixed report, but going back to 2011 which is too long ago in the SEO world. Another option is to use the likes of "Bit.ly" or use another domain and host 301s on there? The new bit.ly integration from moz might come in handy here. Please advise on the subject, I really appreciate any help on this, as i'm at a brick wall. Thanks
Intermediate & Advanced SEO | | Whittie0 -
Internal page ranking
If I have a domain: Example.com I want this domain to rank for several keywords. I build a page on the domain called Example.com/glasses If I SEO the page Example.com/glasses with backlinks etc... will that URL come up on google or will it simply bring Example.com up on the SERPS. If I have three keywords, should I make a subpage for each page and SEO that page? Will that make the domain rank for all three keywords?
Intermediate & Advanced SEO | | JML11790 -
What is the best way to hide duplicate, image embedded links from search engines?
**Hello! Hoping to get the community’s advice on a technical SEO challenge we are currently facing. [My apologies in advance for the long-ish post. I tried my best to condense the issue, but it is complicated and I wanted to make sure I also provided enough detail.] Context: I manage a human anatomy educational website that helps students learn about the various parts of the human body. We have been around for a while now, and recently launched a completely new version of our site using 3D CAD images. While we tried our best to design our new site with SEO best practices in mind, our daily visitors dropped by ~15%, despite drastic improvements we saw in our user interaction metrics, soon after we flipped the switch. SEOMoz’s Website Crawler helped us uncover that we now may have too many links on our pages and that this could be at least part of the reason behind the lower traffic. i.e. we are not making optimal use of links and are potentially ‘leaking’ link juice now. Since students learn about human anatomy in different ways, most of our anatomy pages contain two sets of links: Clickable links embedded via JavaScript in our images. This allows users to explore parts of the body by clicking on whatever objects interests them. For example, if you are viewing a page on muscles of the arm and hand and you want to zoom in on the biceps, you can click on the biceps and go to our detailed biceps page. Anatomy Terms lists (to the left of the image) that list all the different parts of the body on the image. This is for users who might not know where on the arms the biceps actually are. But this user could then simply click on the term “Biceps” and get to our biceps page that way. Since many sections of the body have hundreds of smaller parts, this means many of our pages have 150 links or more each. And to make matters worse, in most cases, the links in the images and in the terms lists go to the exact same page. My Question: Is there any way we could hide one set of links (preferably the anchor text-less image based links) from search engines, such that only one set of links would be visible? I have read conflicting accounts of different methods from using JavaScript to embedding links into HTML5 tags. And we definitely do not want to do anything that could be considered black hat. Thanks in advance for your thoughts! Eric**
Intermediate & Advanced SEO | | Eric_R0 -
Does having multiple links to the same page influence the Link juice this page is able to pass
Say you have a page and it has 4 outgoing links to the same internal page. In the original Pagerank algo if these links were links to an page outside your own domain, this would mean that the linkjuice this page is able to pass would be devided by 4. The thing is i'm not sure if this is also the case when the outgoing link, is linking to a page on your own domain. I would say that outgoing links (whatever the destination) will use some of your link juice, so it would be better to have 1 outgoing link instead of 4 to the same destination, the the destination will profit more form that link. What are you're thoughts?
Intermediate & Advanced SEO | | TjeerdvZ0