Getting site ready for outreach for guest posting

[BobGW]

Hello,

We've decided to focus on guest posting for my client's site. What do we need to do to my client's website to be ready for guest posting. I assume those providing guest posting opportunities will look at our site and evaluate how good it is and how good our writing is. Here's what we're doing, and I'm wondering what's important

1. We went from a junky design to a pretty good one.

2. The logo is still average - we're thinking of upgrading it

3. all of the buttons for the store are still bad looking - we're going to make them pretty

4. All the category text was keyword stuffed and not good, we're rewriting all category text which is a huge effort

5. There was 20 short OK articles. We're making 5 long good ones to take their places.

What are they going to look at to make their decision?

[DavidKonigsberg]

everything matters - but i nice author page linked to from the email outreach i think helps

[BobGW]

Thanks David!

Does it matter if our site content - category pages, articles, etc. are well written? i.e. will they just look at the author page?

[DavidKonigsberg]

First step is set up a author page on your site with info about the persona you are pitching from showing some reasons why this person is an authority in your field. Then you got to start building relationships use email, twitter etc

Myblogguest is great start  to get your feet wet but quality of sites is an issue.

[BobGW]

Hi guys,

I guess I presented the information wrong. My client is looking to guest post on other sites.

[Thos003]

I look at site authority. I look at the number of comments other articles get on the site. I look at distribution of articles (tweets, digg, facebook). But more than anything, "how relative is the site my subject?". A link from a high authority video game site really isn't going to pass much juice to a pest control site.

[SebastianCowie]

There's no short supply of webmasters looking to guest post on external sites. What I'd suggest doing if you're looking to accept guest posts is sign-up to Blogger Linkup and MyBlogGuest as you'll be sent out in an e-mail shot and have the ability to "bid" on available guest posts for your website.

When I look for suitable sites to guest post on I tend to look at the design quality of the site, number of outbound links, whether the site is selling links, do they just accept guest posts, the quality of the other guest posts, PR / DA etc.

If you're looking to make it easy for webmasters to submit to your site I'd recommend having a "write for us / contribute" page that details your application process - e.g minimum words, what topics you're looking for, backlink rules.

Site design won't necessarily influence some submitters, but the better the overall site quality, the more likely you are to have higher quality submissions.

Hope that's been helpful!