Getting site ready for outreach for guest posting
-
Hello,
We've decided to focus on guest posting for my client's site. What do we need to do to my client's website to be ready for guest posting. I assume those providing guest posting opportunities will look at our site and evaluate how good it is and how good our writing is. Here's what we're doing, and I'm wondering what's important
1. We went from a junky design to a pretty good one.
2. The logo is still average - we're thinking of upgrading it
3. all of the buttons for the store are still bad looking - we're going to make them pretty
4. All the category text was keyword stuffed and not good, we're rewriting all category text which is a huge effort
5. There was 20 short OK articles. We're making 5 long good ones to take their places.
What are they going to look at to make their decision?
-
everything matters - but i nice author page linked to from the email outreach i think helps
-
Thanks David!
Does it matter if our site content - category pages, articles, etc. are well written? i.e. will they just look at the author page?
-
First step is set up a author page on your site with info about the persona you are pitching from showing some reasons why this person is an authority in your field. Then you got to start building relationships use email, twitter etc
Myblogguest is great start to get your feet wet but quality of sites is an issue.
-
Hi guys,
I guess I presented the information wrong. My client is looking to guest post on other sites.
-
I look at site authority. I look at the number of comments other articles get on the site. I look at distribution of articles (tweets, digg, facebook). But more than anything, "how relative is the site my subject?". A link from a high authority video game site really isn't going to pass much juice to a pest control site.
-
There's no short supply of webmasters looking to guest post on external sites. What I'd suggest doing if you're looking to accept guest posts is sign-up to Blogger Linkup and MyBlogGuest as you'll be sent out in an e-mail shot and have the ability to "bid" on available guest posts for your website.
When I look for suitable sites to guest post on I tend to look at the design quality of the site, number of outbound links, whether the site is selling links, do they just accept guest posts, the quality of the other guest posts, PR / DA etc.
If you're looking to make it easy for webmasters to submit to your site I'd recommend having a "write for us / contribute" page that details your application process - e.g minimum words, what topics you're looking for, backlink rules.
Site design won't necessarily influence some submitters, but the better the overall site quality, the more likely you are to have higher quality submissions.
Hope that's been helpful!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help with outreach emails for content marketing
Hello, Could I get some feedback on how to make a good outreach email? I'm using buzzstream and Rand's awesome whiteboard friday. Here's what I've put together: Hi [first name] have you seen this [our niche] article? Paragraph 1 (short paragraph) comments on what the person is involved in, and ask them how these things are going Paragraph 2 (short paragraph) talks about how I've shared and retweeted their recent important posts. Paragraph 3 (short paragraph) Asks if they would link to our article. This niche article is really useful and needed to these people. Paragraph 4 (short paragraph) I'm not sure how to reasearch and put something interesting here. [my name] co-owner [our website]
Link Building | | BobGW0 -
Article Writing / Guest Post
Hi, What are the advantage of posting an article / Guest post which Doesn't have any links to my website (Just the name of my website) Links are no follow Links are do follow In advantages, I am talking mainly about SEO benefits and not referral traffic.
Link Building | | adiez12340 -
Link building for a product review site
I'm doing SEO for a product review website, and I'm curious what link building opportunities are best for this category. Assume only the following: The website is basically a blog Most of the articles are reviews on cosmetic products, though there are also articles regarding news, product roundups, tips&tricks and similar content The website is in a local, non-english language Disregarding low-value opportunities such as directories, what kind of websites should I aim for outreach purposes? So far, I'm thinking the following: Product manufacturers (very low success chance, as the review site is fairly new and in a localized language) E-commerce sites selling the products (average to low success chance, since a lot of them use CMSes that might not allow integration of a review) Other cosmetic blogs, particularly for guest blogging (average to low success chance, since the website is fairly new) Any ideas would be appreciated, thanks!
Link Building | | mihaiaperghis0 -
Google Authorship and Guest Posts
I'm including my google author details at the bottom of guest posts with a link to my site. Is this not giving google a clear signal the that it is a guest post by me and although the site owner has found it worthy enough to include the post on their site it's not really an 'editorially given link' in the true sense of the term?
Link Building | | SamCUK0 -
Content Strategy - High Value on Lots of Sites vs. High Value on One Site
Good afternoon Mozzers. I have a discussion based question and I'd be interested to know your thoughts. I currently implement a content strategy where we create a series of high value How-to written articles, relevant to our audience and then work at getting them placed on multiple high value websites. I have just been offered an opportunity with a PR6 domain to create a similar series of content but place it all on their site with links back to ours through a dedicated section. So my question is would I gain more value from small amounts of great content in lots of places vs. a lot of great content in on place? Effectively 1 link from 20 sites vs. 20 links from 1 site.
Link Building | | RobertChapman0 -
How to Outsource Guest Blog Posts?
We have operated a small ecommerce company for over 10 years in the home and garden industry. Our product niche is small and there is not a lot of "community" around it as it is just not a social product, yet the product is interesting. Our internal time is very limited and therefore we have hired external help over the years to do our SEO. As you all know, this is very challenging to do affordably and not get spammers. As part of our SEO strategy we would like to do some guest blog posts but do not have the internal time to research and build the relationships needed. We basically have no internal writing skills and have always hired writers to do our blog postings.My question is if you had to hire someone to do guest blog posts how would you go about finding the right person to use? Of course an excellent writer would be required. What would you expect to pay for this type of service? Would you do it hourly or "pay per live post". Any ideas on where to find this type of person? Thanks.
Link Building | | SLINC0 -
Hey guys wondering which is more important getting links from authority sites or relevant sites?
basically a site that has really high authority but not that relevant or medium authority pages but relevant. an example an authority site with a mozrank of 80 or a relevant site of 20.
Link Building | | shrikey0
