Article Writing / Guest Post
-
Hi,
What are the advantage of posting an article / Guest post which
-
Doesn't have any links to my website (Just the name of my website)
-
Links are no follow
-
Links are do follow
In advantages, I am talking mainly about SEO benefits and not referral traffic.
-
-
OK, strictly from an SEO perspective as you request:
- Slight, but potentially worthwhile. There has been a lot of talk of lexical co-occurrence or co-citation (co-occurrence would be more accurate) that talk about Google being able to recognise your website or brand as an authority in its industry even without links. In short, if your site can be cited on a number of authority websites, even without links, Google may see it as an authority and promote it in search engine results. Here are a few relevant posts:
http://www.iacquire.com/blog/its-not-co-citation-but-its-still-awesome/
I think we're a way off seeing this as a major part of the algorithm, but there's no harm in preparing for it.
-
More influential than 1), but in essence it is a link to your site that is telling Google not to pass on any PageRank, thus it shouldn't give any SEO benefit. There are a few case studies that, over time a nofollow link will pass value (such as this one), but I wouldn't see it as beneficial as a dofollow link.
-
The biggest benefit SEO wise. If the link is relevant, contextual, from a page with not a lot of outbound links and on a quality website, it can be a great link for your site. Of course, if the link comes from an irrelevant site, with loads of spammy links, lots of outbound links and your link appears in the comments, footer or blogroll, it could actually do more harm than good. So it obviously pays to research the site before hand.
Having said all that, I'd always combine guest blogging with engaging with an active audience, not just exclusively for SEO. But as requested, there's my analysis and I hope it helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How new website / blogs can earn backlinks?
Hi, As link wheels, link pyramids and paid links are penalized by google and the only chance to get back links is to earn them. My Question is that with a new website / blog, how a newbie with no relationships with established bloggers, can earn links? Because writing quality contents and detailed posts (e.g. more than 3000 words posts twice a month) still would benefits for those blogs having already traffic to share these contents and in case of new blog, due to very low traffic, it would take months or years to enter in the game. Please propose step by step strategy / plan / footprint for newly born website and marketers. Thanks
Link Building | | Kashif-Amin0 -
Multiply Sites / Back Links / i.p Address ?
Hi We are building a business that has multiple locations in multiple cities in the UK. We want to build a network of geographical based websites for each location / city we have a office in that we service. We are going to build about 50 sites (Standalone on their own domain) to cover all the main cities, and one main company site. The idea with the 50 x sites is to benefit from google local searches and a local location. With the 50 x sites they would all back link to the main website, so would they need to all be on seperate i.p address and hosting to get the back link to count? or can they be all hosted on the same i.p address? Obviously it would be useful to get 50 x back links from relevant sites we are just trying to work out the best to way to do this. Thanks for any advice
Link Building | | MikeIrwin0 -
Googles stance on Back Links via a Badge/Form
Hey guys, Does anyone know what Google's stance is on backlinks that come via a form, WordPress theme or badge. For example if I offer website security and provide badges for websites that are malware clean (with a back link to my website) and 100 websites sign up to my website will this be deemed as bad practice in Google's eyes? Also if I create a free WordPress theme with a backlink to myself? The second question sounds like I'm providing content for a link which seems okay but the first one can go either way. Thanks
Link Building | | conversiontactics0 -
1and1 - Ever had any problems? Link Analysis / SEO
Hi there guys, I have a website (www.advanced-incarcamerasystems.com) that I built quickly using the 1and1 service in the UK. I have been an SEOmozzer since about the beginning of June/July time and still not seeing any link info. It also seems to be struggling in terms of SEO. 1and1 have their own built in tools such as modifying certain SEO parts of a website but it really doesn't seem to do much. Our main site (www.advanced-incar.co.uk) has gone from strength to strength since using SEOmoz so im at a bit of a loss. Any help / advice anybody can throw my way would be great! Tim
Link Building | | timborrill0 -
JoeAnt, HotVsNot - Post Penguin?
Just curious as to the Mozzers views on directories such as HotVsNot, JoeAnt post Googles Penguin update. It seems to me that these kind of directories are exactly the kind of sites that Penguin is targeting? Yet, i can't find any evidence that links from these sites have been negatively effected. Would appreciate your views on whether these are "safe" directories, just a matter of time before Google hits them, or that Google has already hit them Justin
Link Building | | JustinTaylor880 -
Where/should I post my press release/articles on my own website?
I have started a long-term article marketing campaign and press release distribution. I will have about 4 articles and press releases in total every month. Although the press releases will not be self-promotional, sometimes they will be talking about a certain product that we unveil. The question is, due to the high quality of these press releases, should I put them on my website as well as publish them on third party websites? If so, because they target a specific service/product which we already have a dedicated page on our website, wouldn't that put Google in the position of choosing between the two pages? I was thinking to put them on my blog and link internally from there with the keywords that I target on those pages as anchor text. The same question for articles. Any suggestions?
Link Building | | echo10 -
How useful/ damaging is it to have links repeated on every page ?
Our site is dynamic in nature we have tens of thousands of indexed pages with numerous individual brands pages - all of the brand pages are equally important. We are trying to distribute link juice to those pages as much as possible - so my question is --- Is it smart and or useful or perhaps damaging or spammy to have a space on the bottom of each page throughout our site with links to each and every single brand page ? is this practice considered as duplicate content etc ?
Link Building | | AJMKristi0 -
Guest blogging tips needed!
Hi, I'm about to start guest blogging for the first time, I have a particular keyword I want to push up, it currently sits page 2, position 1 and I would like to push this up into the top 5 results. The 5 results I need to jump past also happen to be my main competitors, but I don't think they are activity link building for this keyword as url's are not SEO friendly (containing query strings), meta descriptions don't have the keyword word exact. So the solutions is link building with anchor text links from relevant, auth websites. The method I want to use to achieve this is guest blogging but as I am just starting out on the guest blogging front does anyone have any tips on how to find good blogs which will help? I found a website called myblogguest.com but the blogs on there dont seem that great, I have been doing a few queries in Google to try and find them instead such as; "write for us" keyword then researching the blogs with the SEOMOZ tools. Cheers
Link Building | | activitysuper0