Number of Words Product Pages
-
Hello,
Can you give me some examples of how many words you use for product pages? I know it's going to vary and that quality is more important than number of words, but what's been optimal for you and why?
-
Hi EGOL,
I think a slideshow will work best for some of our products. An expert talking about frequently asked questions with visual slides, could that work well?
-
Photos that show product features in detail.
Photos that show the product being used.
Visit some websites that sell the same products that you sell. Look at their photos and then produce photos that are kickass better.
-
Great photos are kickass in my opinion
What kind of photos work best?
-
I'd like to work with the top 20 products (top by sales last year).
This is a good idea. Work where you might make a big impact.
How do I add lots of content without the customer looking at all of those words and not reading it and leaving?
The products that I write about would be absolutely boring and of no interest to most people. However, those who are interested in the products read this content, watch the videos and stay several minutes on the page. When some of these people write to us or call on the phone we can tell that they have read the content and watch the video. They key is to know the products that you are writing about well and explain them thoroughly. If you can't do that they you are not the right person for this writing job. If you are working on the 20 most popular products there should be a lot to say about them.
Right now most of the information is in bullet points, I don't see how to keep the customer's interest.
Bullets work great for presenting product features.
Photos may help but I don't think that's enough.
Great photos are kickass in my opinion.
I'm assuming adding content would result in more long tails and more sales.
Absolutely you will get more long tails. You will get more sales if you know what you are talking about and answer the most common questions that people ask about the product. If you don't know what you are talking about or what people are asking then you are not the right person for this writing job. Bullshit will not increase your sales. You have to answer questions and explain the value in the product.
-
EGOL,
Most of this client's products have about 100 words. I'd like to work with the top 20 products (top by sales last year). How do I add lots of content without the customer looking at all of those words and not reading it and leaving? Right now most of the information is in bullet points, I don't see how to keep the customer's interest. Photos may help but I don't think that's enough.
I'm assuming adding content would result in more long tails and more sales.
-
I think that approaching product descriptions with a number in mind is a recipe for poor performance.
Some products are clearly known and understood by most people and require very little explanation. On my sites these might receive 200 words (but there might be three to six of these products on a single page for comparison).
I have some products that sold slowly with 500 words and four nice images... .but when I added a video, 500 additional words and a link to an article of 2000 words and several images my sales multiplied. These are products that could be popular but not many people know about them or took them seriously in the past.
Some people would call these "boring" products.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will it upset Google if I aggregate product page reviews up into a product category page?
We have reviews on our product pages and we are considering averaging those reviews out and putting them on specific category pages in order for the average product ratings to be displayed in search results. Each averaged category review would be only for the products within it's category, and all reviews are from users of the site, no 3rd party reviews. For example, averaging the reviews from all of our boxes products pages, and listing that average review on the boxes category page. My question is, will this be doing anything wrong in the eyes of Google, and if so how so? -Derick
On-Page Optimization | | Deluxe0 -
Why are http and https pages showing different domain/page authorities?
My website www.aquatell.com was recently moved to the Shopify platform. We chose to use the http domain, because we didn't want to change too much, too quickly by moving to https. Only our shopping cart is using https protocol. We noticed however, that https versions of our non-cart pages were being indexed, so we created canonical tags to point the https version of a page to the http version. What's got me puzzled though, is when I use open site explorer to look at domain/page authority values, I get different scores for the http vs. https version. And the https version is always better. Example: http://www.aquatell.com DA = 21 and https://www.aquatell.com DA = 27. Can somebody please help me make sense of this? Thanks,
On-Page Optimization | | Aquatell1 -
Where to position a new page?
Hi there 🙂
On-Page Optimization | | Enrico_Cassinelli
Our website is about a particular region in Italy, the Langhe area, famous for food and wine (barolo and barbaresco are produced here). We need to rollout a few new pages about cellar/winery tours: one main page with the list of tours, and the various subpages for each tour. We already have a page about travel, and a page about wine (with a sub-page about wineries). The URLs looks like:
langhe.net/travel/
langhe.net/wine/wineries/
(Note: i'm translating from italian here) Now, I'm wondering where is better to position the new pages:
langhe.net/travel/winery-tours/name-of-tour/ or
langhe.net/wine/wineries/tours/name-of-tour/ From an SEO perspective (within my limited experience) the first option has a shorter URL, but the second feels more "natural" to me. What do you think? Thanks 🙂
Best0 -
123 keywords for a page
Hey mOz fans , I have a site that has 130 keywords. can ı target this amount just incoperate them as Ryan discussed Before.
On-Page Optimization | | atakala0 -
We have 5 postions on page 2 in a google search, but none on page 1\. How can we fix this?
For one of our most important key phrases we have 5 listings on page 2 but none on page 1. We are an ecommerce company, the key phrase we're trying for is a Top Level Category name for us, so the 5 links we have on googles second page for the key phrase (in order) are the appropriate top level category page, the sites home page and than three sub categories of that top level category. So while that all makes sense, can't we convince google to concentrate all that link power/juice into just the top level category page? Hopefully bumping it to first page rank? The 5 ranks are 11-15
On-Page Optimization | | absoauto0 -
Internal Linking - Same page
Is there any benefit in internally linking back to the same page? I have no other relevant pages in the site I can link to so wondering if it's worthwhile to use anchor text to link back to the same page?
On-Page Optimization | | Will_Craig0 -
Links to Product pages
Hello all, I am still rather new to SEO and learning a lot every day. I do have a question. On our product search result pages (example http://shop.ferguson.com/search/bathroom-lighting)
On-Page Optimization | | Ferguson
It is currently set up so the image, text, price etc of a product is linking to that product page. Our question is, if we were to link the image and the product name - will this be seen as two links to the same page? Is this a bad thing having multiple links to the same page? I searched around to see how other ecommerce sites have similar pages setup and it seems they link the image and also the product name, and the description is not click-able, which allows a user to "Highlight" the text (this is not possible on ours) Which would be to correct approach for SEO as well as User Interface, the way we have it set up, or by going with the method of the question I asked, Thank you for any information on this! Nick0 -
Why is this page ranking highest?
I've just used Open Site Explorer to compare some sites whose (unpaid) Google ranking I aspire to. They all have higher authority than my site, but the top ranking site out of the 3 I've looked at has the lowest Page Authority, hardly and links (when the others have hundreds), lowest page rank and lowest page trust. In fact, when you look at the top ranking page (ranks #1), it does not even have the search term in it as a complete phrase. One thing I do notice is that it does have 100,000s of linking root domains from one linking root domain. So how can it rank number one on Google?
On-Page Optimization | | Beemer0