Listing multiple business locations
-
Greetings,
I had a quick question that i was unable to find an answer for so i wanted to see what you guys think. I am currently working on getting our business situated on sites like Yelp, Hotfrog, Bing business portal, etc., and on a lot of these sites i have to add each of our three store locations individually. I wonder when i put in the name, if it makes more sense to just put the business name as "Business Name" or wether i should identify each location separately in the name as "Business Name + City".
I was just curious if there is a reason i should do one or the other, or since we plan to make sure it's listed the same way everywhere, does it not really matter?
-
Hi Stephen, That's a smart question to ask. Short and sweet: do not include anything in the business title except the company name. This is especially critical in Google's local entity, and because they rule the roost, I recommend following their rule on this everywhere you list your business, so that your citations are all consistent. Google is so crazy about this rule, they recently wrongly penalized a museum that legitimately has a city name in its business title. Read about this here: http://localsearchforum.catalystemarketing.com/google-local/1779-google-local-unfair-censorship-childrens-discovery-museum.html Quite nutty! In sum, remember, when you're dealing with a franchise, be it large or small, the business name is the same across all locations. There is only one McDonald's, only one Taco Bell, etc. Leave it up to the engines to show the address on the listing to distinguish one location from another.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In 2016, should all businesses have a Facebook page?
Even a couple of years ago, I would have told people that they don't _need _a Facebook page for their business if they don't plan on posting regularly and don't expect many Likes. In 2016, has this changed? Is it weird now for a business not to have a Facebook page, even if it's not particularly active? Is it just widely expected now for every business to have a Facebook page? Even if it's just used for brand awareness/visibility or as a popular directory listing simply to occupy more results on the first page for a branded search?
Branding | | Ria_2 -
Google+ multiple languages
I'm facing the following situation: We have a website (barcelonacheckin.com) with multiple languages. Each language has each own url. For instance English is barcelonacheckin.com/en and Spanish is barcelonacheckin.com/es. If I'm right there seems to be a relation between the number of +1's and ranking in Google. Therefore we created a Google+ business page (https://plus.google.com/101996769636292908838) and we linked it to the english page of our web-site. The number of +1's on our business page is in sync with our English landing page. Now we want also to gather many +1's in the other languages. But it seems that you can only connect one Google+ business page to one web page. My question is. Whould it be smart to make a separate Google+ business page for each language? I wonder how other multilingual web-sites are dealing with Google+.
Branding | | jereprieto0 -
Google + Brand Page for Multiple Locations
We have had our Google Places pages up and running now for a bit, and we are looking to start our Google + Brand page. What is the best way to handle a Brand page with multiple locations? Create a page for each location so we can connect them to their Places equivalent? Create one overall brand page and not connect it to the Google Places? A lot of the information I am seeing is around a year out of date with Google saying "something is coming" but no updates since then, so how have others in similar situations handled it?
Branding | | BeOnAir0 -
What vanity Url should I use for Google+ business page?
I recently been given the option to choose between my brand and my most important keyword for my Google+ business page. the site is a touristic site for a popular location. The keyword is the name of that location. Which one is better for Seo purposes? Thanks.
Branding | | ceci27101 -
Social Network or Blog? Which is best to start for business purposes?
I am a Realtor and was wondering which is better to start for Lead generation? A social network for local professionals or a blog?
Branding | | bronxpad0 -
What do i do with multiple cheap domain names I want to use for SEO?
My domain registrar was having a sale for 1$ per year .com domain names (just for the first year). So I went all out and bought 16 domain names. They pretty much all are two or more keywords that i'd like to rank high on put together. We do dedicated server monitoring, so for instance I bought apachemonitoring.com and haproxymoniotring.com. Can anyone tell me what the best way would be to put these to good use technically? Options: Each domain just 301's to a specific landing page on my main company website Each domain is a site on a drupal multisite with just one page that has links to just my company website Other ideas? Thanks in advance! Walter
Branding | | walterheck0 -
One big site or lots of little sites? Which is better for SEO and my business in general?
I realize there are some aspects of what I'm asking that only I can answer. With that said, I'm looking for some discussion about the pros / cons of each, and what are the most important factors that will push me one way or another. Let's say I have a company that has three products. One big brand, three little brands. Each of the little brands is focused on a particular sub-niche, all of which are in the general health & wellness niche. Either, I could create a large site for the big brand, with subsections for each product, and work hard on turning that domain into a goto site, with lots of articles, etc. The domain name for this one would be a made up word so I can fully control the search results. Or, another strategy would be to create smaller, "sniper" sites for each product, maybe even sites for each major search term that is interested in that product. These sites would have fewer articles. Descriptive, exact match domain names. Which is the best strategy? #1, #2, or a mixture of both? #1 seems legitimate, #2 seems a bit spammy. What are the pros and cons to each? Can anyone speak from experience about both these practices?
Branding | | monetize-2660060