Multiple Store locations Google Local
-
Hey there,
Is it best to create an individual page for each store location? Or is it best to create one page and plot different locations?
Thanks,
Dan
-
Happy to scatter warm, fuzzy feelings wherever I may. Your answer was excellent!
-
Thanks for the endorsement! What a warm and fuzzy feeling
Good points in that 2nd link, especially.
-
Hi Dan,
LCnetwork's second response does a really good job of clarifying the situation and your opportunities.
For more reading:
http://blumenthals.com/blog/2012/11/28/having-issues-with-your-glocal-social-merge-my-advice-dont/
-
Are you talking about location pages on your own website? Working with law firms that have a number of different offices we have have found it useful (in terms of organic rankings) to create pages for each location and make sure that these are linked to from other places on the site. You should able to find a list of first to four tier data providers for your country with a little digging. Its important that your NAP (name, address and phone) are registered elsewhere on the web and that they are in the correct microdata format and that you also upload a KML site map file for all your office locations.
David Mihm local ranking factors is a great place to start
-
Not quite.
There are two types of pages we're talking about here. That's because Google+ functions as two things for business owners: it is a local business directory and it is a social network.
Google+ Local listings: These are like your Google yellow pages listings. You should have one for each location (i.e., one for Dan's Pizza in Newark, one for Dan's Pizza in Jersey City, etc.) These have phone numbers, address, some photos, etc. This is where customers leave reviews as well.
Google+ Business (Brand) Pages: There should only be one Dan's Pizza Google+ Business page. It is for the brand as a whole.
This page is where you can post "as" the business, interact with followers, etc. It's a lot like what Facebook business pages are like. This is a more robust page than the ones above and is more or less the face of your business in Google+ as a social network (rather than Google+ the local business directory).
As of now, you can link your Brand Page (the social media page) with only one of your listings. If you choose to do this, it should probably be your flagship location, or your most popular. At some point in the future, you should be able to link your brand page with all of your listings.
-
Tbh I'm a little confused between the two - I take it Google+ Local page is the parent and then you create a local listing from that parent?
Thanks for the fast reply.
-
Do you mean for a Google+ Local Page, or for Google+ Local Listings?
I'm assuming you actually have multiple brick-and-mortar, IRL store locations. In this case (but only in this case), you should have a Google+ Local listing (formerly Google Places) for each one.
As for the business pages (the more robust ones that are like Facebook business pages), you should have one for your business as an entity, and you can connect it with one of your store locations. For now. Supposedly, they are working on the functionality with this so that businesses with multiple locations can connect them all to one business page.
Does that make sense?
They've really simplified all this lately, huh?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it still true that when your video is shown in a Google Video Carousel your page is not shown in the normal SERPS?
Hello everybody, I'm trying to decide whether it's worth it to invest time in optimizing my video's to appear in the video carousels on Google. I read that once your video is in the carousel, your normal snippet in the SERPS is removed. Is this still the case? Thank you for helping out!
Image & Video Optimization | | klaver1 -
Questions about optimization for Google Images
Hello all, I've got a few quick questions about optimization for Google Image search. Would be great if someone could help me out with these. Is it possible to track and seperate visitors that reach my website through the images presented in the SERP's? Should we avoid changing high ranking pictures on important keywords? If we need to change the pictures what would the best strategy be? Replace the original filename and alt tag of the picture? Keep the orignal pictures but change the location of the pictures to a new post on our website? Thanks in advance!
Image & Video Optimization | | buiserik0 -
Google+ Local ranking for company with no website
Hi,
Image & Video Optimization | | Ant71
Im about to start helping a small business who has a facebook account but no website. Has anyone got any experience of getting a business ranking locally without a website? Just wandering if NAP details from a facebook / Google+ account helps with local citation building? Or whether a basic website is required? Antony0 -
Google + local Multiple Locations
My client has three offices and I have created three separate Google + local listings for them - I have listed the specific locations page as the website address for each - Google specifies to add the coding to the homepage to link Google + however what do we do with the three different codes - does each one go on the home page or at the bottom of the specific landing page for that particular office?
Image & Video Optimization | | AllieMc0 -
Link building to Google+ profile: any local SEO value?
Has anyone found value in building links to Google+ profile for local seo rankings? My gut tells me that it will, but I am not 100% sure. If it does, then does that mean that all the traditional SEO factors that would go into ranking a site organically also work for ranking locally for certain keywords? So far, I have found that the best thing for moving up rankings is reviews on Google+, but then does that make local SEO (from a high view point) just a race for high reviews and building the most citation? I am feeling like the differentiator for local SEO is UN-structured citations and links to Google+ profiles. Any thoughts? See you at MozCon!
Image & Video Optimization | | tonyflorespsa0 -
Google maps displaying wrong image
Hi, I couldn't figure this out, how do i change image that shows up on the right side for maps results, do i change it in my Google places account ?(which i did and and its a first one) or in Google plus, i just cant get it? Thanks for help.
Image & Video Optimization | | Davidmez0 -
What drives the position of the local pack in a google SERP?
I have noticed that sometimes search results appear above the local pack, and sometimes the local pack is right at the top. What causes this? is there a way to induce it?
Image & Video Optimization | | adriandg2 -
Meaning Behind Google Local Search Results Icons?
I can't seem to easily find this answer anywhere (even in the Google Places FAQ page), so thought I'd stop digging around and simply ask it here: What are the meanings behind the icons to the right of the link and to the left of the "place page" link in Google's local search results? I see a checkmark/question mark in a circle, then a bar chart with various levels filled in, then a dollar sign in a circle, then a magnifying glass. 1. What are these telling me, as a searcher? 2. What are they telling the owner of the business? Thank you for your help; I just can't seem to find a reference for this...
Image & Video Optimization | | keethgee0