Multiple Store locations Google Local
-
Hey there,
Is it best to create an individual page for each store location? Or is it best to create one page and plot different locations?
Thanks,
Dan
-
Happy to scatter warm, fuzzy feelings wherever I may. Your answer was excellent!
-
Thanks for the endorsement! What a warm and fuzzy feeling
Good points in that 2nd link, especially.
-
Hi Dan,
LCnetwork's second response does a really good job of clarifying the situation and your opportunities.
For more reading:
http://blumenthals.com/blog/2012/11/28/having-issues-with-your-glocal-social-merge-my-advice-dont/
-
Are you talking about location pages on your own website? Working with law firms that have a number of different offices we have have found it useful (in terms of organic rankings) to create pages for each location and make sure that these are linked to from other places on the site. You should able to find a list of first to four tier data providers for your country with a little digging. Its important that your NAP (name, address and phone) are registered elsewhere on the web and that they are in the correct microdata format and that you also upload a KML site map file for all your office locations.
David Mihm local ranking factors is a great place to start
-
Not quite.
There are two types of pages we're talking about here. That's because Google+ functions as two things for business owners: it is a local business directory and it is a social network.
Google+ Local listings: These are like your Google yellow pages listings. You should have one for each location (i.e., one for Dan's Pizza in Newark, one for Dan's Pizza in Jersey City, etc.) These have phone numbers, address, some photos, etc. This is where customers leave reviews as well.
Google+ Business (Brand) Pages: There should only be one Dan's Pizza Google+ Business page. It is for the brand as a whole.
This page is where you can post "as" the business, interact with followers, etc. It's a lot like what Facebook business pages are like. This is a more robust page than the ones above and is more or less the face of your business in Google+ as a social network (rather than Google+ the local business directory).
As of now, you can link your Brand Page (the social media page) with only one of your listings. If you choose to do this, it should probably be your flagship location, or your most popular. At some point in the future, you should be able to link your brand page with all of your listings.
-
Tbh I'm a little confused between the two - I take it Google+ Local page is the parent and then you create a local listing from that parent?
Thanks for the fast reply.
-
Do you mean for a Google+ Local Page, or for Google+ Local Listings?
I'm assuming you actually have multiple brick-and-mortar, IRL store locations. In this case (but only in this case), you should have a Google+ Local listing (formerly Google Places) for each one.
As for the business pages (the more robust ones that are like Facebook business pages), you should have one for your business as an entity, and you can connect it with one of your store locations. For now. Supposedly, they are working on the functionality with this so that businesses with multiple locations can connect them all to one business page.
Does that make sense?
They've really simplified all this lately, huh?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Knowledge Graph is ranking for Brand+Location keyword, but not for Brand name.
Hi, for my brand Knowledge Graph is ranking for Brand+Location keyword, but not for Brand name. Do anyone know why?
Image & Video Optimization | | danielax1 -
Does capitalization consistency matter in Local Citations?
In my research I have found multiple citations that were both lowercase and uppercase. Does this inconsistency effect ranking?
Image & Video Optimization | | jonnyholt0 -
Apparently now OK to use PO boxes to optimize local search?
I've always stood behind what I thought was Google's policy of not recognizing PO boxes. But it seems like all you have to do now is create one and take 2 seconds to create a low-quality G+ page. The below link is to a screenshot that shows my guy (yay new, high quality site with growing, relevant, authoritative content!) just out of the local results. He's not technically in Athens, so we knew it was an uphill battle. What's annoying though is the low-quality G+ PO box result above him. https://www.diigo.com/item/image/4bxh7/yi1x I know the PO Box result is not great in a vacuum in terms of conversion, but fact is if it's just phone numbers you're after they're at a distinct advantage, with no effort. For my client, we've indicated in G+ that he has a service area that extends into Athens. If Google is now favoring G+ results, I'm wondering if my guy should get a PO box instead? yi1x
Image & Video Optimization | | PerfectPitchConcepts0 -
Shared location and phone number in Google Places...what now?
Interesting conundrum I've run into with a legal site we've recently started working on. The client didn't initially tell us that their law office shares an address and a phone number with another firm. It didn't take long for us to find this out, but interestingly, it didn't seem to be negatively impacting their rankings...at first. Then as we got into June we simply fell out of the map listings. We occasionally resurface back to a 1-3 position and then disappear again. My presumption is that Google is having trouble deciding if either of our separate listings are legitimate as there are a lot of citations for each and the on site and off site SEO/link factors are fairly similar (with our site having a bit better link profile). So my thought is get a unique phone number (if I can make the client agree) and add a unique suite number and try to reclaim/edit every existing citation we can get our hands on. Anyone else run into a similar problem and beat it?
Image & Video Optimization | | NetvantageMarketing0 -
Google Local pulling incorrect business name
A client mistakenly put her business name in one of the directories with "In" after the name for" incorporated". She wants to remove the "In" because it just looks weird, but we cannot figure out how, its showing up in google local too now. She did update her infousa listing but that didn't help.
Image & Video Optimization | | handsun0 -
What to do if your categories are missing from Google Places/Plus page?
A client's Google Places/Plus page used to show four or five categories. Now, Google only shows one category. When I go inside their edit page, all of the categories are still listed. Is this a temporary occurrence? Does anyone have a similar experience or advice on this?None of the competitors seem to have the same issue. Ever since the Google plus integration, it's been impossible to see any changes updated.
Image & Video Optimization | | micasalucasa0 -
Google Places - second listing, same name
We will open a new office at a new location and I would like to add it to our Google places. How do I do this? Per Google guidelines: "Do not create more than one listing for each business location, either in a single account or multiple accounts." - Website & Phone: Provide a phone number that connects to your individual business location as directly as possible, and provide one website that represents your individual business location_._ Do I have to another contact page on my website for that location too? I will end up having to business listing with the same name but different locations. I want people to know that we have 2 separate offices because they serve different clients. I want to show up in Google places for the second location as well. Any thoughts?
Image & Video Optimization | | echo10 -
Is there a very quick way to geenrate the google top 100 for a any given keyword
I ma looking to produce a list of the top 100 websites in a list format from any given keyword. Bascially a process or ftool that will generate a list so i dont have to copy and paste all of them.....any ideas guys and gals
Image & Video Optimization | | raytax0
