Page 1 Rankings, but not increase in traffic, contact form requests or calls
-
I am very frustrated. I have achieved page one rankings on Google, Bing and Yahoo for highly relevant keywords and phrases. The keywords I am ranking on page one for are the same ones competitors are targeting and working well for them. I am interested in any feedback as to what could possibly be the cause for not receiving much traffic? I mean I am getting page 1, everyone I talk to says the sites are beautiful....Very confused. Now in the various keyword tools the do show that the various keywords receive anywhere from 25-250 searches per month, but those tools i find highly innacurate when performing a local campaign...oh yeah, these are all local campaigns i am talking about. Do I need to pursue paid marketing, PPC, or something. I always thought organic rankings were the way to go. Also, unfortunatly i am not able to divulge the URLs or concern due to client confidentiality issues. Thank you very much in advance for any insight:) I will send the URL's privately to anyone that is willing to take a look at things
-
Thanks everybody for all the great feedback. You guys rock!
-
Long tail keywords on next level sub pages may have a big influence. Also work on optimizing conversions. Page one is okay but #1 and #2 are huge for traffic and #3 is okay. 4-6 not that great.
-
It may be that the keyword tools you are using aren't accurate enough to be relied upon - I see this happen a lot with location based terms.
If you're using the Google AdWords keyword tool, have you ensured that 'exact' is selected for the match type and not the defualt 'broad' (that's caught me out in the past when I've forgotten to change it).
Aside from that, you could run a small-scale PPC campaign, allow it to run for a few weeks and then look the search terms report to see what variants of your terms people are searching for, then target them oragnically. PPC and SEO can work really well together too - there is always something to be learnt from either side.
-
If the traffic itself has not increased since you've reached page 1, then it's likely to be a matter concerning search volume and SERP positioning.
Now, if we take one of your keywords and say it's 250 searches per month - what sort of traffic can you expect from page 1? Well, it can be a wide range. A combination of this case study and this case study shows that even if you rank on page 1, people in position 5 may only get between 4-15% of the click through rate. Even at the top estimate, that would mean an increase of roughly 37 extra clicks and visitors per month. I have no idea what your industry is, but even a very high conversion rate would struggle to show any significant increase in conversions there.
Then there's the whole matter of local search. As you'll know doubt be aware, an increasing amount of local search terms start to list Google Map/Local listings above the fold, of which there could be up to 8-10 listings. This could affect click-through rate even further.
I feel for you because in many ways local campaigns are even tougher than national ones. If you still don't see any marked improvements in your traffic and conversions, I'd start keyword research again and look at some other product related terms. When doing this, however, I would Google the search term itself and see what the SERPs look like - is there a lot of PPC competition for the term? Are there Google+ listings? A lack of PPC competition might open up an opportunity there, while no Google map listings would probably mean a higher click-through rate for getting on page 1 (and perhaps an opportunity to get your company listed there yourself).
Hope this helps in some way, might not be exactly what you want to hear, but hopefully provides you with a decent point of view.
-
Usability can play a big part in any site design, as can the page title and description for drawing people in.
However, if you wish to e-mail me, I would be more than happy to cast an eye over this for you. info@inetseo.co.uk
Andy
-
You are saying that your number 1 position doesn't lead to a lot of traffic. This can be because there simply aren't that many people searches for those keywords (25 - 250 a month isn't much) and/or that for some reason people don't click on your site. This last thing is something you can have quite some influence on. Have a good look at how your site shows up on the SERP and make sure both the title and description are optimised for this keyword and that they ensure the users that your site will provide what they are looking for. Maybe try some USPs in the description text.
Since you don't really have an influence on the search volumes, you might want to look into targeting broader keyword to get more impressions on the SERPs and then apply the same trick as described above.
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reducing Amount of Text on Web Pages-Risk of Killing Ranking?
We are a commercial real estate brokerage firm in Manhattan. Our site (w w w . m e t r o - m a n h a t t a n . com) is text heavy and somewhat uninviting. Ranking is fair. Conversions awful. Our niche is very competitive. We plan on reducing the amount of text and making the site more visual. Among the planned changes: -Reduce amount of text in home page and text heavy pages. More emphasis on product (listings)
Branding | | Kingalan1
-Much larger photos for listings
-Lighter cleaner design with more open white areas
-Use of more visible fonts
-Better forms New design will be like: http://www.dernieretage-paris.com/ Theme and graphics based on Manhattan. More visuals. Better photos. Less text. But are we shooting ourselves in the foot by reducing text? Is there a risk that Google will reduce our ranking? Can we compensate for reduced text that is visible to visitors by completing meta tags more fully? Any thoughts??? Thanks,
Alan0 -
YouTube won't let me disconnect a Google+ business page from my channel.
Hello! Here is a good one. My YouTube channel is connected to a Google+ page a created by accident. Since I named this accidental page as a business, when I go into advanced setting to disconnect it from YouTube, it says "This feature is not available for this account." Does anyone know a way around this? I don't want to have to rebuild my Google+ page on the new, accidental page. I have put quite a bit of time onto my current page and would like to get it hooked up to YouTube. Please help! Thank you!
Branding | | sarita3450 -
Organic Traffic from irrelevant keywords in GA?
Hi, I am doing SEO for a website that deals in 4-wheeler tyres. While reviewing the organic traffic in Google Analytics, i noticed some keywords that are completely irrelevant to the theme of the website. Some are porn related terms while some are like google, yahoo, laptops, youtube etc. It seems someone is doing negative SEO for my website, as a result of which a decent number of searches are coming from these irrelevant terms. What should i do to block traffic from such terms as this may harm my website's performance in search engines. Please suggest a solution as soon as possible.
Branding | | PFX1110 -
What is the weight of .pro domains? Will they rank?
.pro Domains have ben out there for a while but seem to as late started to be adopted. Thoughts and opinions welcome.
Branding | | bozzie3110 -
Google+ Pages and an unknown owner...how do I claim it or get it removed?
Hello, I am working on a clients social networking campaign and have found a Google+ page for their company. It looks like it was created approx a year ago. The client doesn't know who created it or what account has control of it in their network. I need to make a Google+ page for them so I can use it in their marketing that I can actually access. I was wondering if anyone has any insight on how I can either: Find the owner/email that is associated with the Google+ Page? or Have it removed so I can create a fresh one? which I know I can report the page as compromised but will that work in a timely manner? Please any thoughts or feedback would be greatly appreciated, and thanks!! 🙂 Jeff
Branding | | allstatetransmission0 -
Is Rel=author appropriate for non-article type pages, a.k.a. business websites
I understand I can use Rel=author with Google+ for article's I write, and I understand I can use the same code for regular websites, which I'm still waiting to see show up in the SERPs, but my question is as follows... Is Rel=author appropriate for regular business websites (since we are business owners, not authors of articles), or is there some other Schema.org tag that should be used which will also show our images in the SERPs? I'd like my business logo to show up in the SERPs for my business page and my personal photo to show up for my blog pages.
Branding | | Twinbytes0 -
One Page desapeared from Google results over the weekend.
Has anyone had this happen? My page (just one page) is gone from the search results. Not only did we lose our position in Google (we were #9) now the entire page is completely gone from Google index. However, It is on the first page of Bing and Yahoo. We did have our server down from Friday to Monday. I went into Google webmaster tools on Monday and saw a big X next to sitemap. It said HTTP Error 404 detected on August 21, 2011. So Google went in on Sunday and came up with the error. But why only one page is missing and all the other pages still show up? I was thinking that page was blacklisted by Google but when I went to Webmaster Tools to listen to "Requesting reconsideration of your site" video all they talk about is the "site" being blacklisted not a particular page. Any one has any ideas?
Branding | | DmitryP0 -
Travel agents are creating Google Place pages for our properties - is this a bad thing?
I'm currently trying to develop a clear understanding and policy for my company on how we deal with Google place pages, specifically where we stand on places pages being created by our agents. We run a business in the travel industry with a number of locations around the world. Our services are sold via travel agents. Naturally, we set up places pages for each of our locations but recently we've noticed agents setting up places pages for these locations with different titles & their own contact details (same address though). In one case we've received verification postcards which we've been asked to pass on. The pages are set up in 'good faith' to promote business in the agents respective countries and languages but i'm concerned that we are ending up with multiple pages for the same location, hurting our brand, losing our own pages through being buried and ending up with our account being suspended at some point down the line. There are a number of terms on Google guideline page, in particular, this one: "Do not create more than one listing for each business location, either in a single account or multiple accounts." I contacted my Adwords account manager but didn't get a very clear response on this. What i'm looking for is some 3rd party, definitive advice/opinions on this scenario. Should we be asking agents not to create place pages? Why should they list.. could it end up hurting both of us? Are there pros and cons to this or is it a clear cut case?
Branding | | seoec0