Page 1 Rankings, but not increase in traffic, contact form requests or calls
-
I am very frustrated. I have achieved page one rankings on Google, Bing and Yahoo for highly relevant keywords and phrases. The keywords I am ranking on page one for are the same ones competitors are targeting and working well for them. I am interested in any feedback as to what could possibly be the cause for not receiving much traffic? I mean I am getting page 1, everyone I talk to says the sites are beautiful....Very confused. Now in the various keyword tools the do show that the various keywords receive anywhere from 25-250 searches per month, but those tools i find highly innacurate when performing a local campaign...oh yeah, these are all local campaigns i am talking about. Do I need to pursue paid marketing, PPC, or something. I always thought organic rankings were the way to go. Also, unfortunatly i am not able to divulge the URLs or concern due to client confidentiality issues. Thank you very much in advance for any insight:) I will send the URL's privately to anyone that is willing to take a look at things
-
Thanks everybody for all the great feedback. You guys rock!
-
Long tail keywords on next level sub pages may have a big influence. Also work on optimizing conversions. Page one is okay but #1 and #2 are huge for traffic and #3 is okay. 4-6 not that great.
-
It may be that the keyword tools you are using aren't accurate enough to be relied upon - I see this happen a lot with location based terms.
If you're using the Google AdWords keyword tool, have you ensured that 'exact' is selected for the match type and not the defualt 'broad' (that's caught me out in the past when I've forgotten to change it).
Aside from that, you could run a small-scale PPC campaign, allow it to run for a few weeks and then look the search terms report to see what variants of your terms people are searching for, then target them oragnically. PPC and SEO can work really well together too - there is always something to be learnt from either side.
-
If the traffic itself has not increased since you've reached page 1, then it's likely to be a matter concerning search volume and SERP positioning.
Now, if we take one of your keywords and say it's 250 searches per month - what sort of traffic can you expect from page 1? Well, it can be a wide range. A combination of this case study and this case study shows that even if you rank on page 1, people in position 5 may only get between 4-15% of the click through rate. Even at the top estimate, that would mean an increase of roughly 37 extra clicks and visitors per month. I have no idea what your industry is, but even a very high conversion rate would struggle to show any significant increase in conversions there.
Then there's the whole matter of local search. As you'll know doubt be aware, an increasing amount of local search terms start to list Google Map/Local listings above the fold, of which there could be up to 8-10 listings. This could affect click-through rate even further.
I feel for you because in many ways local campaigns are even tougher than national ones. If you still don't see any marked improvements in your traffic and conversions, I'd start keyword research again and look at some other product related terms. When doing this, however, I would Google the search term itself and see what the SERPs look like - is there a lot of PPC competition for the term? Are there Google+ listings? A lack of PPC competition might open up an opportunity there, while no Google map listings would probably mean a higher click-through rate for getting on page 1 (and perhaps an opportunity to get your company listed there yourself).
Hope this helps in some way, might not be exactly what you want to hear, but hopefully provides you with a decent point of view.
-
Usability can play a big part in any site design, as can the page title and description for drawing people in.
However, if you wish to e-mail me, I would be more than happy to cast an eye over this for you. info@inetseo.co.uk
Andy
-
You are saying that your number 1 position doesn't lead to a lot of traffic. This can be because there simply aren't that many people searches for those keywords (25 - 250 a month isn't much) and/or that for some reason people don't click on your site. This last thing is something you can have quite some influence on. Have a good look at how your site shows up on the SERP and make sure both the title and description are optimised for this keyword and that they ensure the users that your site will provide what they are looking for. Maybe try some USPs in the description text.
Since you don't really have an influence on the search volumes, you might want to look into targeting broader keyword to get more impressions on the SERPs and then apply the same trick as described above.
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In Google SERPs some companies / government agencies have a Google-generated card for their organization and it references their Wikipedia page. It does not show for all companies /orgs that have a Wikipedia page. What is the criteria to have it shown?
Does Google have specific criteria to show a large card in the top right of SERPs that links to a national organization's Wikipedia-referenced info? These do not appear to be the Google Business Card created by individual organizations. Example having the card and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=u.s. department of labor Example no card shown and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=Occupational+Information+network
Branding | | Shirley.Fenlason0 -
Different meta tags appearing in SERP for same landing page
Hi all, hoping someone can help. We have a landing page that ranks quite well for a number of keywords that send us a nice amount of organic traffic. We understand the importance of Meta tags, as Google will be the users first interaction with our site we want to stand out and be noticed and also show we provide information on their search query. The problem is this, while we have optimised the title and description tags for the landing page, this is only appearing on specific search results. If you were to search a different keyword, you would still get the same landing page, but the title tag and description would not pull through, it decides to pull through the page name and first few lines of text instead. Is there anything we can do to sort this issue?
Branding | | Ben_Malkin_Develo0 -
Domain authority vs indexed pages
Hello, There are many articles and from our personal experience we can say that you can rank a page without backlinks with high DA but we cant figure out if DA of domain help to rank as the link juice ( so the link juice going from home page thru all pages to specific page) or it will rank a page even if its not linked in any way from homepage or any other pages and even if it not linked in any way from other pages and still ranks just because of high DA, does that DA value will spread even above all indexed pages if you have lets say 100,000 pages, i mean if domain has 100 indexed pages and DA of 50 and another domain has 100,000 and DA of 100, if both pages are the same on those domains and have no backlinks to it from my understanding page on domain with 100 indexed pages and DA of 50 suppose to rank higher ? Please share what you think
Branding | | maxdelop0 -
Getting Traffic to a New Website - Looking for Ideas
I am working with a company that is launching a brand new website (for a new business they are creating). I am wondering what things people have done to try to start building traffic and/or awareness for the site.
Branding | | TopFloor0 -
Googe+ personal profile & business page conundrum
I have asked this question before and am still seeking help. My apologies for being repetitive and hopefully not too pesky but I am sincere in my search for guidance. I am looking for advice on how to manage my personal G+ profile along with my business G+ page. My challenge is the coordination between the two and getting people to add our biz page to their Circles instead of to me personally through my personal profile. Google+ requires that we have personal profiles- especially for authorship, but it's my business that I want to represent and promote. I do have the Google+ badge on my website and blog posts. And I am duplicating my posts on both the personal and business pages. I have joined a couple of communities and know that i need to find more and engage in those. And also, another question this brings up: in terms of the social signal aspect for our company website/blog, does it matter where I am building my Circles?
Branding | | gfiedel0 -
Why has Google started to re-write my page titles?
Since earlier this week I've noticed that Google has started to re-write several of our page titles and I'm not entirely sure why - does anyone have any info? We are a UK business and currently have top spot for the keyword 'toilet cubicles' - however, our index.html page title has changed as follows: FROM: Toilet Cubicles | WC Panel Systems for Washrooms | Cubicle Centre TO: Cubicle Centre: Toilet Cubicles | WC Panel Systems for Washrooms Is this Google favouring a more brand-led approach to search? Be interesting to hear everyone's thoughts... Cheers, Craig.
Branding | | cubicle_Craig0 -
Is it just me or is there an increase in call tracking?
We are running into more and more new clients who bought into marketing packages with call tracking and even some that created duplicate websites for these numbers. I believe this is a bad idea for clients as it dilutes their NAP. Are others seeing a similar trend? How do you work around this problem with and for clients?
Branding | | belocally0 -
Research into citation and it's effect on ranking
Hi I'd like to know if there has been any research into citation (brand mentions on external sites) and how it has / hasn't effected ranking, particularly Google Search? If any body can point me in the right direction, that would be great. Thanks
Branding | | NeilPursey0