Is Meta Keywords Important For Websites?
-
Hi,
I understand that meta title and descriptions are very important for websites.
I would like to know if meta keywords are important?
I have seen people talking about meta keywords are useless and it should be removed from the website to prevent competitors from knowing your keywords.
Anyone has anything to share?
-
Thank you for your feedback John!
-
Google doesn't use them at all. Â Bing uses them, but mostly as a spam signal (see here). Â I wouldn't bother with them.
-
Got it thank you!
-
Thanks for the tips.
-
Hi
For the official line on meta keywords form Google, I've attached this link:
http://googlewebmastercentral.blogspot.co.uk/2009/09/google-does-not-use-keywords-meta-tag.html
Google officially announced in 2009 that meta keywords was not a factor in ranking at all. Â I also believe that the description isn;t a ranking factor - the reason you need to focus on the description is to ensure that it has a strong hook that accurately reflects the content of the page to entice the searcher to click on the link.
-
Hello,
Sure, meta keywords are not important for google bot, but for other search engines it does. Yahoo, bing and other smaller search robots do care about these keywords. They help them associate the indexed content to the right keywords, at least in the starting phase. So, if you want to get rankings only in google and not in other search engine, remove the meta keywords.
-
Thank you. I have removed the meta keywords on my website.
I guess Google doesnt give alot of weight to meta keywords. -
Definitely not important.  I still add them in because I think it helps our content writers structure the page and some minor search engines use them.  I know some people think they can actually cause harm and don't use them at all.  Whatever you do, make sure not to spend too much time on them and not to keyword stuff.
The only time they have any relevance is if you are using them for Google news.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the importance of DA for traffic when launching a website?
I am working on a new content website. Before I decide of the name and buy the domain name, I wonder if it's still worth buying an expired domain name with high(ish) DA instead of starting from scratch.
White Hat / Black Hat SEO | | SolenneGINX
Any opinion?
TA0 -
The Importance of Bold Keywords in SEO?
Hi all, Recently I came cross an RV lifestyle blog named RVing Trends. The website features high-quality contents about handy RV camping tips & guides, and in-depth RV product reviews. They seem to spend a lot of effort on the content quality. I've followed this website for a few months and can see they've been producing 3,000-5,000 word length contents regularly. One thing I notice is that they emphasize the main keyword as bold in almost the posts. You can check 1 sample here about RV mattress reviews. Just want to ask for your opinions about the efficiency of this technique and is the keyword density still important for blog content to rank well in Google. Thanks!
White Hat / Black Hat SEO | | TungNM1930 -
Link with Anchor to header of the page: Keyword is ranking
I saw something interesting this week. I am doing research and spec-ing out a content page we are creating and one of our competitors "office Depot" on their phone repair page create exact match keywords that lead to an anchor that took you to the header of that pages. They were ranking first for all of those keywords with little to no links Thier strategy is the more local long tail that includes "near me" Have you guys ever seen this
White Hat / Black Hat SEO | | uBreakiFix
this is the URL: https://www.officedepot.com/a/content/customer-service/samedayrepair/ They are ranking for these keywords ( Top 3 nationally ) iphone 6 repair near me iphone 7 repair near me I am assuming that this is both due to their PA and DA authority shifting the authority to itself, but it does not make sense how they are lacking in a lot of SEO low-hanging fruits like H1/H2 keyword saturation, URL, Title Tag within this content page....Anyone up for discussing this?0 -
Competitor is interlinking between his websites
I have a competitor who ranks in the first page for all his keywords and i found out in open site explorer that he has been interlinking between websites and it is obvious because he owns the same domain but different countries. for example, www.example.id (indonesia) www.example.my (malaysia) www.example.sg (singapore) (asian countries domain) my question here is this even consider "white hat"? I read one of the blog post from moz and here is the quote "#7 - Uniqueness of Source + Target The engines have a number of ways to judge and predict ownership and relationships between websites. These can include (but are certainly not limited to): A large number of shared, reciprocated links
White Hat / Black Hat SEO | | andzon
Domain registration data
Shared hosting IP address or IP address C-blocks
Public acquisition/relationship information
Publicized marketing agreements that can be machine-read and interpreted If the engines determine that a pre-existing relationship of some kind could inhibit the "editorial" quality of a link passing between two sites, they may choose to discount or even ignore these. Anecdotal evidence that links shared between "networks" of websites pass little value (particularly the classic SEO strategy of "sitewide" links) is one point many in the organic search field point to on this topic." will interlinking between your sites will be ignored by google in the future? is this a time bomb method or it is fine doing so? Because as far as concern my competitor is actually ranking on the first page for quite some time.1 -
How to save website from Negative SEO?
Hi, I have read couple of good blog post on Negative SEO and come to know about few solution which may help me to save my website during Negative SEO. Here, I want to share my experience and live data regarding Negative SEO. Someone is creating bad inbound links to my website. I come to know about it via Google webmaster tools. Honestly, I have implemented certain solutions like Google disavow tool, contact to certain websites and many more. But, I can see negative impact on organic visits. Organic visits are going down since last two months. And, I am thinking, These bad inbound links are biggest reasons behind it. You can visit following URLs to know more about it. Can anyone share your experience to save website from negative SEO? How can I save any website from Negative SEO (~Bad Inbound Links) https://docs.google.com/file/d/0BxyEDFdgDN-iR0xMd2FHeVlzYVU/edit https://drive.google.com/file/d/0BxyEDFdgDN-iMEtneXU1YmhWX2s/edit?usp=sharing https://drive.google.com/file/d/0BxyEDFdgDN-iSzNXdEJRdVJJVGM/edit?usp=sharing
White Hat / Black Hat SEO | | CommercePundit0 -
Website that just got hit....Need some tips or ideas...
Hey guys, The website of the company i work hit in the PR update two days ago . A little history , the site was notice by Google about spam links around 5-6 months ago .
White Hat / Black Hat SEO | | WayneRooney
Since then there is a company that cleans all the spam links and manage all the disavow process. In the last penguin update ( about two months ago ) the site jumped like crazy in the ranking and stayed there ever since... In the last three months we create less than ten links to the site, and we have focus all our work to improve
the optimization of the site.
It should be noted that the company is investing a lot in social networks and all the work in the past 3 month are White and clean... Now, two days ago in the PR update (more or less) the site just dropped , but when i say dropped , it's 200 keys that was in page 1-2 that just want out to page 5-6-7. Like the website is gone, i never see something like this... The things that pass through my head: A lot of the links the linking to the site with high PR lost their pr and now they are worthless, but still this drop ? its to extreme.
Or that Google received the disavow and just disavow a lot of links.... Does anyone have any ideas or tips on the subject ? Thank you0 -
Why do websites use different URLS for mobile and desktop
Although Google and Bing have recommended that the same URL be used for serving desktop and mobile websites, portals like airbnb are using different URLS to serve mobile and web users. Does anyone know why this is being done even though it is not GOOD for SEO?
White Hat / Black Hat SEO | | razasaeed0 -
Keywords in Bold?
A friend mentioned to me that the bolding of keywords is not "frowned" upon by google, ad should be replaced by anchor text links about 2-3 per phrase / word depending on the overall content on the page. Is this true?
White Hat / Black Hat SEO | | entourage2120
