Fewer keywords in title tag?
-
Hello,
I have a title tag that includes three keywords and has a total of 59 characters. The third keyword is not very important. If I eliminated the third keyword, leaving the first two (for a total of 48 characters), would the ranking value of the first two keywords increase? Does including the third keyword dilute the value of the first two?
Thank you!
-
I'm sorry I may have gotten it mixed up.
I was thinking of the meta name=title. From what I remember meta name=titles do little-to no affect in ranking. This is mainly because you can always override your with meta name=title in which a user can just easily manipulate the meta name=title to spam keywords, while could actually have nothing to do with the meta title. Thus there is little to no affect in rankings.
-
Thank you, Takeshi!
-
William,
I have to disagree with your answer. Title tags are very relevant to rankings. Here is a quote from SEOmoz at http://www.seomoz.org/learn-seo/title-tag:
"Creating a descriptive, keyword-laden title tag is important for increasing rankings in search engines. The screen shot below comes from SEOmoz's survey of 37 influential thought leaders in the SEO industry on the search engine ranking factors. In that survey, 35 of the 37 participants said that keyword usage in the title tag was the **most important **place to use keywords to achieve high rankings."
-
The title tag is one of the most important on-page factors that Google looks at. Every keyword you have in your title dilutes the value of all the other keywords, so you should stick to as few words as possible, plus maybe your brand name. This is also a good practice from a user experience perspective.
-
Your keywords on your title tag is not that relevant in terms of ranking. Meta tags are generally used for SERP CTR. You just want to make sure when your site shows up on the search people will actually click to it. Putting multiple keywords don't help your rankings at all.
I suggest optimizing your title tag with the most helpful title for search users.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Prices in title tag
At our ecommerce site adwords ads generally perform a lot better when the product price is included in the ad title. Does anyone here have any experience and data on CTR with including product prices in title tags of product / category pages?
On-Page Optimization | | ese0 -
Wordpress Title Element tag too long?
So apparently when I add the name of the blog within Wordpress, the name of the blog shows up after the the main title of each blog post and page. So trying to keep the title element >70 characters, how does one name the Wordpress blog as mine is/was: Lake Tahoe wedding photographer / Heidi Huber Photography and keep that only on the intro page and leave each page of the blog and the titles of the blog posts to not have "Lake Tahoe wedding photographer added to the end of the Title Element? Anyone have any idea? I also had gone in at one point and updated every single Title on each page/post using Yoast's SEO and the SEOMOZ crawl is still coming up with over 216 caution errors for the title page. Thank you so much for any advice! Heidi
On-Page Optimization | | hmhuber0 -
I am optimizing title tags and was wondering if it makes a difference if I use "commas" in between keywords that are synonyms or should I use "and" instead?
For example: "pants, trousers at pants.com" or "pants and trousers at pants.com".
On-Page Optimization | | EcomLkwd0 -
Is it damaging to have TOO long a title tag these days? i.e. well over character limit
Is it damaging to have TOO long a title tag these days? i.e. well over character limit. I learned that title tags should be around 70 characters. I am new at this, but have a client that has three times that, with the same three keyword phrases repeating 3-4 times. And then NO h1's or h2's in the text......advice? Rookie here 🙂
On-Page Optimization | | cschwartzel0 -
Internal Links & Title Tags, Which Page Benifits?
The best way I can explain why question is with an example. Lets say I have a parent parent page that is focusing on a broad keyword.
On-Page Optimization | | donford
I also have a sub-page which is focused more on long-tail keyword variations. When I make an internal link and give it a title tag, should I give it the long-tail keyword for the juice, or should I use the broad keyword for the parent page's relevancy? Thanks for any help, advise or pointers.0 -
Recommendation of second target keyword
Hi there, Our company is selling airline tickets and more products within the travelling market like car rental, hotels and holidays. Now we are busy to improve our google ranking because the market of airplaine tickets is hard with many competitors. At this moment we are optimizing our offer pages. Our Strategy: 2 Keyword focus on that specific page
On-Page Optimization | | vliegticketsnl
1. Vliegtickets + Destination
2. Vliegticket, ticket or tickets + Destination Both keywords will be in the title tag. Example: vliegtickets + destination - brandname - vliegticket, ticket or tickets + destination h1 = Vliegtickets + Destination
h2 = Vliegticket, ticket or tickets + Destination Now we know that there is a big search volume on the keywords "goedkope vliegtickets" and we do not focus on these words on the offer pages of a destination. Goedkope vliegtickets could be translate like cheap airplane tickets. At the homepage of our offers we are focussing on goedkope vliegtickets, is it wise to continue doing that at the other pages also, instead of vliegticket, ticket, tickets + destination. Will goedkope vliegtickets + destination make the keyword combination vliegtickets + destination more strong and could it improve our google ranking? Or should we keep it like we do now, because vliegticket, ticket or tickets + destination is familiar to vliegtickets + destination? Hope to hear your opinion so we could decide what to do with our onpage strategy. Next thing to do than is linkbuilding. Thank you in advance.0 -
Strategy for dealing with keyword variants
I'd like your opinion on the strategy of dealing with key phrase variants: I've got a page that is ranking in the top 10 and top 3 for about 10 different variations of the same phrase. Seomoz gives it terrible grades for all but one of the keyphrases. Which course of action do you recommend : ----------- create new pages ------------ Create new pages for each variant and get them to grade A. If I go this route what sort of cross linking scheme should I use between this pages? ---------- improve existing page ----------- Try to make my single page rank better for all the phrases by doing extra on-page work so the page has a better grade for all of the variants? Many thanks for your ideas and opinions.
On-Page Optimization | | PillarMarketing0