3 Products & 50 Options each, How does Google handle product variant or options?
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We are selling furnace filter and we might move our existing store host by BigCommerce to Americommerce or Corecommerce.
Before moving the store, I have a questions about our online store structure.
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We are selling 3 different furnace filters, GOLD, SILVER and BRONZE Series.
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Each furnace filter come in about 50 different sizes, for a total of about 150 different products.
The way our store is setup now, it is 150 different product, 150 different URL, 150 different page name...
The way it is setup now, might look like duplicate content. All the product page are the same, all the pictures are the same, the only thing that change, is the furnace filter size in the product description.
Look at those pages for example:
http://www.furnacefilterscanada.com/20x20x4-Furnace-Filters/
http://www.furnacefilterscanada.com/categories/2-Inches-Thick-Filters/10x20x2-inches/
http://www.furnacefilterscanada.com/categories/2-Inches-Thick-Filters/16x25x2-inches/
Would it be better to only have 3 products and 50 variables or size options?
What would be the best structure in a SEO point of view?
One thing we have to keep in mind, when searching for a furnace filter, shooper will use keywords like:
16x25x4 furnace filter
filter 20x20x1
air furnace filter 10x20x1
furnace filter 24x24x4 canada
furnace filter
Most of the Google search will included the filter size_._
How does Google handle product variant or options_?_
If I have 3 products, I will have only 3 URL and 3 different page name.
I know for the shoppers, 3 products with sizes options might provide a better experience, but what about Google ranking the products?
What is opinion the best online store structure in our case?
Thank you for your help, preciouse time and support.
BigBlaze
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Best practices SEO recommendations would dictate eliminating the unique URLs and consolidating to eliminate duplicate content conflict considerations. Never trust Google to "figure it out" when you can instead STRENGTHEN the core product content depth through consolidation.
To keep product pages clean, you can display product variations through CSS enabled tabs, or a host of other methods. (Dropdown menus, for example).
Then, redirect all those variation pages with 301 Redirects back to the new consolidated page version for each core product.
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