What is the weight of .pro domains? Will they rank?
-
.pro Domains have ben out there for a while but seem to as late started to be adopted. Thoughts and opinions welcome.
-
IMO these are essentially novelty domains, maybe good for billboards or traditional advertising mediums but not for SEO, .co seems to be the only one getting a little traction.
I purchased Brisbane.pro (the name of my city) a few years back as an investment as I thought our company Brisbane Consulting might use it for recruitment or as a collaboration and information share tool. So far it's not been utilised.
-
If you become a huge success on bozzie311.pro you can expect a very large percentage of your hopeful visitors to type in bozzie311.com.
If you are serious about your venture and going to charge out with intentions of winning then my recommendation is to find a great .com. Lots of domains are not being used right now or being underused. Paying $1000 or $10,000 or even more for a great address is worth every penny IMO.
Although there might be 100,000 of these domains registered, most people will say "huh???" when you tell them your web address by phone. Most will forget and type in .com.
I have not gotten to the ranking question and this is a 'no go' for me. However, I think that a .pro will be just as easy or difficult to rank as any other type of domain.
The upside might be fewer robots trying to scrape your content and spam your blog.
-
Bozzie311
They are tld's with no more or less "weight" than any other. Yes, they are used by professionals to some degree, but they won't outrank a .com of Dr. Jones or vice versa on the tld alone.
There are currently over 100K registered .pro domains. Most (about half) in US - all from Wikipedia.As with any of the tld's, it will or won't rank based on other factors.
We handle various professional practices and we have zero .pro domains simply because most had a domain prior to engagement.
Best,
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does a site with only one blog post a month rank alright?
I manage multiple websites and want to start new ones but want to know if one blog post a month is acceptable for SEO since I'm worried about rank.
Branding | | hssm20191 -
Changing domain name, witch is better - brand name.com vs keyword + brand name.com?
Hi, I just made one decision and now I'm bit worried, if I did right one. I hope that you can give me feedback and advice regarding it. I'm in hookah market, so I do not have any possibilities to buy adds, so SEO is really-really important to us. I know a lot of things what has to be done to perform better, but currently I have just few really important questions. In international market the main keyword is "hookah" and everything related to that. We are small company and our brand is not that well known and do not have high volume traffic on website. Hookah in front of that we tough will give better understanding to audience about what is the page. Which domain name is better for SEO and also branding purposes? Currently we were using the first one without keyword, no we switched to the second one (just about week ago). https://hekkpipe.com https://hookahhekkpipe.com Regarding it, some really important questions: Would the longer version of domain helps us better rank with important keywords to us or not? When we will write good content, which domain is more likely shared? I'm bit afraid that first one and that we made a mistake changing the domain name. When the 1st one, then how big difference does it potentially make? Thank you
Branding | | Karel_K0 -
Reducing Amount of Text on Web Pages-Risk of Killing Ranking?
We are a commercial real estate brokerage firm in Manhattan. Our site (w w w . m e t r o - m a n h a t t a n . com) is text heavy and somewhat uninviting. Ranking is fair. Conversions awful. Our niche is very competitive. We plan on reducing the amount of text and making the site more visual. Among the planned changes: -Reduce amount of text in home page and text heavy pages. More emphasis on product (listings)
Branding | | Kingalan1
-Much larger photos for listings
-Lighter cleaner design with more open white areas
-Use of more visible fonts
-Better forms New design will be like: http://www.dernieretage-paris.com/ Theme and graphics based on Manhattan. More visuals. Better photos. Less text. But are we shooting ourselves in the foot by reducing text? Is there a risk that Google will reduce our ranking? Can we compensate for reduced text that is visible to visitors by completing meta tags more fully? Any thoughts??? Thanks,
Alan0 -
Domain Transition: Leaving low quality content behind
We're in the initial stages of planning a domain transition / rebrand. We're considering 301'ing our low and high(er) quality content split to two different domains. One for the low quality, one for our high. Best practices normally tell you to not split your content between between multiple domains. However, what if the majority of pages on your site are thin/outdated, and attract low volume/long tail? Does it make sense to bring that low quality/volume content over the new domain, when you know you'll never have the resources (nor would it make sense to) mass improve the quality of these pages? I'm concerned the quality of these pages are affecting our overall domain authority. Some background on our site/business: Current site has 15,000+ pages. 98% of our site is a product directory of professional/enterprise business management software. While a small handful of our product pages have quality original long form content (maybe 50-100), most of the product pages are a combination of: thin, outdated, overly sales-y content provided directly from product developers, and/or catch only very low-volume/long tail organic traffic. 95% of our pages attract fewer than 20 visits/mo, 90% of our pages attract fewer than 10 visits/mo. We have a small business of about 10 employees. Most of which don't maintain our site. It's unrealistic for us to genuinely improve the quality of that many pages. Nor does it make sense to improve most of these pages, as they'll attract only very low volume keywords. Individually these low quality pages don't bring in many customers, but on aggregate they do. 70% of our organic conversions come from pages with less than 20 visits/mo. A few questions: Is this content negatively affecting our domain authority in any way? While I don't believe we've been hit with a penalty, Google knows that on average our pages aren't very helpful to many users, and I'm concerned that affects our ability to rank with pages that matter. None of the content was mass produced in any form of scraping efforts or anything nefarious like that. Would there be any negative/positive affect to offloading these low quality/volume pages to a different domain during the rebrand?
Branding | | dsbud0 -
Best use for a second domain?
Hi, I have a client who has a website with its brand name in its URL and this is not very keyword friendly as it is just numbers http://www.44-16.com/ -- the website has been up for a few months and is starting to see it traffic increase (mainly due to PPC). The client has told me that they also have another URL which is directly relevant to the industry they are in and they have asked me for advice on the best way to use the second domain. Would it be best to create a second website that has several links to the main site (although new content, not duplicated content) or would a blog be the best option for the new site? The existing site does have a blog that generates some good traffic so they'd have to be writing two blogs I assume? The client doesn't want to stop using the first site and I want to give them the best advice to make the best use of this second domain. Thanks!
Branding | | bendyman0 -
Facebook Like of Root Domain Linked To Facebook Page
If I install a Facebook Like Button on my Root Domain, How can I have the likes accumulated from that button augment those already on my brand's page? Thank you fellow knowledgenies of the Book of Face.
Branding | | Blobe0 -
Is it a bad idea to have a catchy brand name url redirect to an exact match domain
A friend wanted to setup a website where people would share and vote on "widget" ideas where the winning idea got build for free. They bought cute the domain name widg.et and branded their site as widg.et. However, for SEO, they are having widg.et forward to www.sharewidgets.com. Then, to complicate things further, they changed their business model to remove the voting feature and now the site is just set to show off the widgets they've made and let people order new custom widgets. They might add the voting feature back later. "Widget" and "widgets" in this case has an SEOmoz difficulty of 72% and 71%, so quite high and none of the two word or long tail phrases have much traffic. What do you think they should do: Remove all domain forwarding and use widg.et as their only domain as it's less confusing and better for branding Get another domain that includes their keyword widget for the SEO exact match benefit Keep it as is, even though "sharewidgets" is no longer quite as applicable Many Thanks!
Branding | | skincareseo0 -
Why does Tripadvisor rank higher than official hotel website?
Hello, I am trying to figure out why Tripadvisor is ranking higher for "Royal Lahaina Resort" than our official site RoyalLahaina.com website. Could any of you help here. It is confusing because our RoyalKona.com and our HawaiiHotels.com (Hotel Chain Group) ranks 1st but for one of the hotels it comes in second to trip advisor. Please help!
Branding | | TSpike10