How long before I give up on a keyword
-
Making the assumption that all "controllable" factors are done correctly, and your DA and PA are competitive, is there a good rule of thumb on how long I should give a keyword before I try for a different keyword if I'm unable to break the first page on the Google's SERP?
-
Target a variation of the keyword by adding on a additional modifier. You should first target this longer tailed keyword before targeting the more competitive one.
For example, I created a site targeting "law firm seo"… since this was very competitive, I started targeting "law firm seo services" first and reached #1. And, now the site also ranks #1 for "law firm seo" as a result of the quality content, marketing and social engagement.
-
I don't know what keyword you are targeting but I will say that there are many that I would not attempt because I don't have the resources to compete.
However, I very often have attacked a difficult term, never achieved it, but dominated nearly all of the longtail - enough that it was very worthwhile.
I like media/s suggestion to attack multiple keywords.
-
Actually why don't you give a try for another keyword while still working on the old one? Never concentrate on just one keyword, there are a lot of fish in the sea
-
No, there is no rule of thumb. It's all about your goals, budget, patience, requirements, etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my keyword rank fell down while I didn't do anything wrong?
Hi! I just got ranking results for the past week, and I am a little bit confused about what I saw. Two weeks ago, I optimized one of my website's page for the keyword "viking appliance repair in Los Angeles" (was #43 before), and one week later I found it on the second page of Google (ranked #21). I continued working on other pages thinking that all I need to do for "viking appliance repair in Los Angeles" to get it ranked even higher is to gain high quality inbound links. But for some reason updated ranking results I got today show this keyword fell down and now ranked #51. Could you please tell me why that might happened? What affected this keyword performance while I didn't do anything with it in between that much?
On-Page Optimization | | kirupa0 -
Long url links
Just wondering about creating links.
On-Page Optimization | | Robotnik
Is it ok to have very long links?
Like: http://www.robotnik.com/computer-hardware-ram/8gb-ddr3-1600-desktop Is the above too long, is it better for SEO to be more to the point? Also For better SEO, is it better to use hyphens in a domain name or not?0 -
Home page and category page target same keyword
Hi there, Several of our websites have a common problem - our main target keyword for the homepage is also the name of a product category we have within the website. There are seemingly two solutions to this problem, both of which not ideal: Do not target the keyword with the homepage. However, the homepage has the most authority and is our best shot at getting ranked for the main keyword. Reword and "de-optimise" the category page, so it doesn't target the keyword. This doesn't work well from UX point of view as the category needs to describe what it is and enable visitors to navigate to it. Anybody else gone through a similar conundrum? How did you end up going about it? Thanks Julian
On-Page Optimization | | tprg0 -
Dashes "-" in keyword?
Just running over the page/keyword analyzer and Moz picked up the fact that my link and title are not the same as the keyword I am targeting. I am targeting the keyword "Battlefield 4 CD Key" However my title (and therefore link) are Battlefield 4 CD-Key. Note the dash. Does the dashes matter in SEO or should I try to remove them and have continuity through all of the page.
On-Page Optimization | | MrPenguin0 -
Should you use long tail keyword phrases in page names
for example if I was trying to rank for "spokane furnace repair" is it good or bad to name the page something like "spokane-furnace-repair.html"
On-Page Optimization | | Superflys0 -
Does Google give weight or importance to scholarly articles such as those found in pubmed?
Does Google give weight or importance to scholarly articles such as those found in pubmed? www.ncbi.nlm.nih.gov/pubmed Do you think it matters to Google if you format and word your contents so that they look like research articles?
On-Page Optimization | | monchconch0 -
Avoid Keyword Stuffing in Document
Hello is there some way to avoid this? <dl> <dt>Occurrences of Keyword</dt> <dd>45</dd> <dt>Explanation</dt> <dd>We've seen evidence that excessive use of keywords can negatively impact rankings and thus suggest moderation.</dd> <dt>Recommendation</dt> <dd>Remove instances of the targeted keyword(s) from the document text of this page to bring it below 15</dd> <dd>I don't want to get slapped by the big G, bing, yahoo, ask, aol, etc. I currently show 2 posts on my main webpage.
On-Page Optimization | | 678648631264
</dd> </dl>0 -
How long does it take to seen Title in SERP
A friend of mine asked me how long it takes before Google shows the right Title in the SERPs. He changed the title of his homepage some weeks ago but Google still shows the old Title in the rankings... I'm a Wordpress user and don't have this problem, when I change something in the title it doesn't take that long to see the changes showing up in SERPs
On-Page Optimization | | nvs.nim0