I have a domain with rank no 1 in google web search!
-
I have a domain with rank no 1 in google web search!
When I search for the keyword which are the domainname in google adwords, keyword search I get 1.200.000 searches in that keyword. Our domain have only 10 visitors a day - why is that?
-
i would assume anybody how searches the exact keyword of "how to tube" is not looking for fitness videos. if i wanted fitness videos i would search "fitness videos"
....
the keyword "how to tube" seems to be how to tube feed/how to tube quilt. Not how to be fit.
You need to target different keywords that are more relevant to your site. Forget about targeting your exact domain. If people want to go to how to tube's webpage, they'll find you at number 1 and go there. Otherwise they need to know that you are the resource for fitness videos or whatever it may be...
You're competing with YouTube. Good luck with that.
-
^^This is solid advice. You gotta figure the broad match kw competition is sites like howcast. And I'll just say it, you're worrying about rank when the most prominent content on your homepage is multiple offers to help me get ripped abs.
-
Thanks!
-
On the left-hand side of Adwords, there is a drop-down that says Match Types with Broad [Exact] and "Phrase".
Broad is selected by default.
Adwords defines these 3 match types as:
"Broad: The sum of the search volumes for the keyword, related grammatical forms, synonyms, and related words"
"Exact: The search volume for that specific keyword and close variants"
"Phrase: The sum of search volumes that include the whole phrase or near variants of the whole phrase"
When you are thinking about traffic from these types of keywords, it is best to use the exact match type. For example, you are typing in an exact match, "how to tube" and ranking #1. If you change your search to "how to tube surf", you are no longer #1. Do you see the difference?
-
According to Google:
Broad: The sum of the search volumes for the keyword, related grammatical forms, synonyms and related words
Exact: The search volume for that specific keyword and close variants
The more generic the words in your keyword the more searches you're going to see in adwords for Broad match.
-
OK, when I search for how to tube on Google we are no 1,
when I search in Google Adwords keyword tool with the how to tube I get 1.3 milion searches.Can you please explain "broadest term" for me, please. Have you any
idea to use this domain name more efficient.Thanks!
-
When you say 1200000 searches are you looking at exact match or broad match in adwords?
If your keyword is made up of a number of words then the broad match is going to be wildly unrealistic.
Once you've established a realistic search volume (and you can get a some of this info from Google Webmaster tools) you still may not be getting the share that you'd expect from a #1 ranking.
This is where you need to look at the google search results and take note of the competition there. Look at the adverts, rich snippets, image/video etc. All these could be more compelling for a searcher than your snippet.
Is there a well known name/brand that could be drawing your traffic away from your result?
Can you optimise your page title and meta descriptions to improve your click through from the SERPS. Can you add a compelling offer, benefits and a call to action?
-
That is the keyword at its "broadest term".
The exact match of your keyword only has 91 global monthly searches according to Google Adwords.
Mike
-
Yes, it is.
Keywordhow to tube an our domain is www.howtotube.com
-
1.2 million global monthly searches? is that what you are referring to?
what's the keyword?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why do Domain Authority Scores vary?
Hello, When I look for bloggers from blogspot and wordpress portals, I find high domain authority scores on moz but if I check their individual sites without blogspot or wordpress I see a low domain score why is this? and is there a harm in selecting such sites? For example hypothetically : www.lizzie.blogspot.co.uk - high domain score & www.lizzie.co.uk - low domain score. Thanks & Regards, Sneha
Content Development | | Sneha.chandan0 -
Moving from Blogspot to blog hosted on our domain
Hi there, I work for a furniture retailer in the UK and I have a question about moving our blog. We have had a blog at www.ourcompany.blogspot.co.uk since 2012 and it was last updated mid 2014. There are about 100 posts and the content is actually really good, not spammy in any way and not stuffed with links to our site. The content is essentially guides to buying the right furniture. We have now launched blog functionaility on our website at www.ourcompany.co.uk/blog as I feel this is a better long-term solution to increasing site traffic and page rank. I want to pick your brains on the best way to handle the old content. A: Copy all the Blogspot content across and back date it to the same date it was originally published and then delete the old Blogspot account? Or will Google see this as duplicate content. B: Backup all the Blogspot content now, delete the Blogspot account and then repost this content at a later date? Will this still be seen as duplicate content? 😄 something else. Thanks for reading.
Content Development | | Bee1590 -
Google Blogger Vs. Sub Domain Blog - Authority building.
We are looking into offering blogs for our customers on their current sites that we have built & host for them. My developers have given me 2 options. 1. Sub domain with a hosted blog. 2. A Google Blogger blog with our customers sub-domain pointed to it. In my opinion I feel that a blog hosted on the sub domain is a better option as it is more authority then a Google Blogger blog. What does everyone think? Having a blog hosted on the subdomain would help with authority building vs. a Google Blogger site? Thanks for any help!
Content Development | | DCochrane0 -
Does a Google Map on the contact page help with SEO?
In regards to ranking organically for local search results (not google places), I'm wondering if there is any benefit to having a Google Map on my Contact page with our location pinned? If so, how important do you think it is?
Content Development | | pharcydeabc0 -
Is there a way to repost content (with permission) to another site without being penalized by Google?
I write a monthly Social Media Marketing column for a local Business Journal and the column is printed in their paper as well as posted on their website. Is there any way I can repost these articles on my website's blog without being penalized by Google for "duplicate content"?
Content Development | | vyki0 -
Asynchronous loading of google maps?
I'm working on a page that ranks the 10 best neighborhoods in our city. With each of the top 10 I have a 300x200 google map of the area. These maps are taking some time to load and slowing down the speed of the page. Is there a way to load these asynchronously? Or any other way to speed up the page?
Content Development | | MarieHaynes0 -
Using own domain for Google blog
Is it worth the effort using your own domain for a Google blog? After adding my own domain to a blog I see a boost in ranking, maybe the url has more value without the blogspot extension, or that Google might treat the (max.10) pages you produce under your own domain as "independent" thus giving you the chance of building your own domain trust...?
Content Development | | vibelingo0