I have a domain with rank no 1 in google web search!
-
I have a domain with rank no 1 in google web search!
When I search for the keyword which are the domainname in google adwords, keyword search I get 1.200.000 searches in that keyword. Our domain have only 10 visitors a day - why is that?
-
i would assume anybody how searches the exact keyword of "how to tube" is not looking for fitness videos. if i wanted fitness videos i would search "fitness videos"
....
the keyword "how to tube" seems to be how to tube feed/how to tube quilt. Not how to be fit.
You need to target different keywords that are more relevant to your site. Forget about targeting your exact domain. If people want to go to how to tube's webpage, they'll find you at number 1 and go there. Otherwise they need to know that you are the resource for fitness videos or whatever it may be...
You're competing with YouTube. Good luck with that.
-
^^This is solid advice. You gotta figure the broad match kw competition is sites like howcast. And I'll just say it, you're worrying about rank when the most prominent content on your homepage is multiple offers to help me get ripped abs.
-
Thanks!
-
On the left-hand side of Adwords, there is a drop-down that says Match Types with Broad [Exact] and "Phrase".
Broad is selected by default.
Adwords defines these 3 match types as:
"Broad: The sum of the search volumes for the keyword, related grammatical forms, synonyms, and related words"
"Exact: The search volume for that specific keyword and close variants"
"Phrase: The sum of search volumes that include the whole phrase or near variants of the whole phrase"
When you are thinking about traffic from these types of keywords, it is best to use the exact match type. For example, you are typing in an exact match, "how to tube" and ranking #1. If you change your search to "how to tube surf", you are no longer #1. Do you see the difference?
-
According to Google:
Broad: The sum of the search volumes for the keyword, related grammatical forms, synonyms and related words
Exact: The search volume for that specific keyword and close variants
The more generic the words in your keyword the more searches you're going to see in adwords for Broad match.
-
OK, when I search for how to tube on Google we are no 1,
when I search in Google Adwords keyword tool with the how to tube I get 1.3 milion searches.Can you please explain "broadest term" for me, please. Have you any
idea to use this domain name more efficient.Thanks!
-
When you say 1200000 searches are you looking at exact match or broad match in adwords?
If your keyword is made up of a number of words then the broad match is going to be wildly unrealistic.
Once you've established a realistic search volume (and you can get a some of this info from Google Webmaster tools) you still may not be getting the share that you'd expect from a #1 ranking.
This is where you need to look at the google search results and take note of the competition there. Look at the adverts, rich snippets, image/video etc. All these could be more compelling for a searcher than your snippet.
Is there a well known name/brand that could be drawing your traffic away from your result?
Can you optimise your page title and meta descriptions to improve your click through from the SERPS. Can you add a compelling offer, benefits and a call to action?
-
That is the keyword at its "broadest term".
The exact match of your keyword only has 91 global monthly searches according to Google Adwords.
Mike
-
Yes, it is.
Keywordhow to tube an our domain is www.howtotube.com
-
1.2 million global monthly searches? is that what you are referring to?
what's the keyword?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
American and Canadian spelling on the same webpage (impact on website and rankings)
Hi guys, Just a quick question here - will google penalize a website for having both Canadian and American spelling on a webpage or negatively impact rankings? Appreciate your help with this. Mark
Content Development | | marktheshark100 -
Why do Domain Authority Scores vary?
Hello, When I look for bloggers from blogspot and wordpress portals, I find high domain authority scores on moz but if I check their individual sites without blogspot or wordpress I see a low domain score why is this? and is there a harm in selecting such sites? For example hypothetically : www.lizzie.blogspot.co.uk - high domain score & www.lizzie.co.uk - low domain score. Thanks & Regards, Sneha
Content Development | | Sneha.chandan0 -
How to rank highly without much content?
Many pages on the web rank highly - even though they have no keyworded text. They might have listings, or just images. How do they achieve such high rankings? Is it just by getting lots of inbound links?
Content Development | | GayWelcome0 -
Same SEO Impact for: ''blog.domaine.com/'' and ''domaine.com/blog/
I would like to add a WordPress blog to my online store. My shopping cart is BigCommerce. My store URL is: http://www.furnacefilterscanada.com I know the ''BEST'' option will be to have a blog like this: http://www.furnacefilterscanada.com/blog/ But I don't thing it is possible on BigCommerce platforme. If I can have a blog with this sub-domaine: http://www.blog.furnacefilterscanada.com will it be a efficient for SEO? Thank you, BigBlaze
Content Development | | BigBlaze2050 -
Author Rank for news portals
Hello SEOmoz community 🙂 I would like to discuss the option of implementing AuthorRank on news portals where content changes daily and the importance and the ''weight'' of that content is measuerd mostly on the breaking news factor. Content changes multiple times through out the day and there are many authors / journalists who write for that portal, so my questions would be: can AuthorRank have impact on this kind of site? Did any of you have any experiences with AuthorRank on a big scale sites like news portals and if you would be kind to share some insights. Thank you in advance! sincerely, sinisa
Content Development | | TataSinke0 -
Can forums bring down your search engine rankings?
it might be my imagination, but i could swear that after the launch of a bbpress forum and posts and replies coming from members, the site alexa website rankings actually went DOWN for a while. i always thought forums would de facto bring up rankings - more content, traffic, etc. Is it possible that forum content is considered lower quality? i remember reading that lots of new threads and such from forum members can actually hurt your rankings- is this true? i guess i'm trying to figure out: on balance, what is the impact of forums on rankings - and if there are any negative impacts, if you still want to have one, how to minimize the downside? thanks much for any help!
Content Development | | prospects0 -
What is the best web chat software?
What is the best web chat software and why? I'd like to implement web chat softwae that will ACTIVELY ask the visitor with a pop-up if they'd like to chat. Other than that, I'm not sure I have any other needs.
Content Development | | TheDude0