I have a domain with rank no 1 in google web search!
-
I have a domain with rank no 1 in google web search!
When I search for the keyword which are the domainname in google adwords, keyword search I get 1.200.000 searches in that keyword. Our domain have only 10 visitors a day - why is that?
-
i would assume anybody how searches the exact keyword of "how to tube" is not looking for fitness videos. if i wanted fitness videos i would search "fitness videos"
....
the keyword "how to tube" seems to be how to tube feed/how to tube quilt. Not how to be fit.
You need to target different keywords that are more relevant to your site. Forget about targeting your exact domain. If people want to go to how to tube's webpage, they'll find you at number 1 and go there. Otherwise they need to know that you are the resource for fitness videos or whatever it may be...
You're competing with YouTube. Good luck with that.
-
^^This is solid advice. You gotta figure the broad match kw competition is sites like howcast. And I'll just say it, you're worrying about rank when the most prominent content on your homepage is multiple offers to help me get ripped abs.
-
Thanks!
-
On the left-hand side of Adwords, there is a drop-down that says Match Types with Broad [Exact] and "Phrase".
Broad is selected by default.
Adwords defines these 3 match types as:
"Broad: The sum of the search volumes for the keyword, related grammatical forms, synonyms, and related words"
"Exact: The search volume for that specific keyword and close variants"
"Phrase: The sum of search volumes that include the whole phrase or near variants of the whole phrase"
When you are thinking about traffic from these types of keywords, it is best to use the exact match type. For example, you are typing in an exact match, "how to tube" and ranking #1. If you change your search to "how to tube surf", you are no longer #1. Do you see the difference?
-
According to Google:
Broad: The sum of the search volumes for the keyword, related grammatical forms, synonyms and related words
Exact: The search volume for that specific keyword and close variants
The more generic the words in your keyword the more searches you're going to see in adwords for Broad match.
-
OK, when I search for how to tube on Google we are no 1,
when I search in Google Adwords keyword tool with the how to tube I get 1.3 milion searches.Can you please explain "broadest term" for me, please. Have you any
idea to use this domain name more efficient.Thanks!
-
When you say 1200000 searches are you looking at exact match or broad match in adwords?
If your keyword is made up of a number of words then the broad match is going to be wildly unrealistic.
Once you've established a realistic search volume (and you can get a some of this info from Google Webmaster tools) you still may not be getting the share that you'd expect from a #1 ranking.
This is where you need to look at the google search results and take note of the competition there. Look at the adverts, rich snippets, image/video etc. All these could be more compelling for a searcher than your snippet.
Is there a well known name/brand that could be drawing your traffic away from your result?
Can you optimise your page title and meta descriptions to improve your click through from the SERPS. Can you add a compelling offer, benefits and a call to action?
-
That is the keyword at its "broadest term".
The exact match of your keyword only has 91 global monthly searches according to Google Adwords.
Mike
-
Yes, it is.
Keywordhow to tube an our domain is www.howtotube.com
-
1.2 million global monthly searches? is that what you are referring to?
what's the keyword?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to create a dynamic visual sitemap using Google sheets?
Does anyone have a solution where you can use a listing of page names with tiers in a Google spreadsheet and have it dynamically appear in a visual sitemap architecture format within in a Google document? Thanks in advance Moz community!
Content Development | | peteboyd0 -
Add a Search box (content hub) for my website?
Hello We would like to introduce a search area in our website, to help our users to find all information regarding a specific topic (landing pages, infographics, blogs, videos, etc...). Before we decide to build everything internally, we were wondering if there is any widget or plugging to make this in a smooth way and that works fine. I have also seen that Google offers a custom search option to make this happens. I would really appreciate advice about what to do regarding this topic: Is there any company that offers a really good solution for this? Is worth to use Google custom search option? Or the best option is build it internally? PS: I have seen that there are many plugins for wordpress, but our site is not a wordpress blog. Just to clarify. Many thanks for your help 🙂
Content Development | | AutoEurope0 -
Can a rel author tag point to a Google+ business page
I’m trying to get my blog posts to show with rich snippets but they are a collaborative effort from our staff and as such are posted under our business name. We do have some guest bloggers who write under their own name and we use the author tags to show this. Is there a similar way to do this with a business?
Content Development | | mark_baird0 -
Where can I install a blog (not on the domain I'm optimising) which will help my search rankings?
I've got my hands tied, and I cannot install a blog like Wordpress on the domain I'm optimising. My question is, where then, would the next best place be? I've heard stories about subdomains being completely useless for affecting SEO of the root domain, and so anything external would probably have the same effect, correct? Would love to hear what some of you do in these situations. Cheers!
Content Development | | featherseo0 -
What is the BEST way to find guest blog? Use Google under the blog tab??
I want to post articles and get backlink. What is the best practice for finding guest blog? Thank you, BigBlaze
Content Development | | BigBlaze2050 -
When Search for Blog Guest and to Post, What is the FIRST Metric to lookk at???
I have a online store selling furnace filters. For link building, I started to post on guest blogs I'm new to posting on guest blog and I would like to know what are the most important metrics to look at when selecting a blog? The P.A. ??? I did a few test and this is what I did: in the Goolge-BLOG tab option search for K.W like: ''furnace filters'' ''air furnace filters'' Look at Google results and (MozBar is installed on browser) slect blog with P.A. of 15 or higher Read the post and if I have a relevant content to add, post on the blog and had my infos, store url... Then I keep the blog URL and see if my post get approve and publish. Thank you, BigBlaze
Content Development | | BigBlaze2050 -
Would you allow guest writers to have google adsense on your site
Hi, i am thinking of building a website where 30% of the writers would be guest bloggers and i was thinking about letting guest bloggers have adsense on the site. What i was thinking of doing was, allowing the guest blogger to have one google adsense advert on the page of the article but not sure what people think. The new magazine would be on one topic but i am worried incase the person kept on pressing the google adsense advert to get money in. The google adsense code would be there code, does anyone know if there is a way from hiding their code so they do not know which one is their google adsense advert, and do people think this is a good idea. This would only be offered to people who write good quality interest content. will be interested to hear your thoughts
Content Development | | ClaireH-1848860 -
Can forums bring down your search engine rankings?
it might be my imagination, but i could swear that after the launch of a bbpress forum and posts and replies coming from members, the site alexa website rankings actually went DOWN for a while. i always thought forums would de facto bring up rankings - more content, traffic, etc. Is it possible that forum content is considered lower quality? i remember reading that lots of new threads and such from forum members can actually hurt your rankings- is this true? i guess i'm trying to figure out: on balance, what is the impact of forums on rankings - and if there are any negative impacts, if you still want to have one, how to minimize the downside? thanks much for any help!
Content Development | | prospects0