International SEO
-
Anyone have any good free resources for international SEO best practices? I've read through most of the common stuff and wondered if there's anything I'm missing.
We are getting ready to launch a version of our website in the UK and I could use any hints or advice that could make my life easier.
My biggest question is whether to keep the sites as 1 site (single domain with sub-folder for sharing incoming link profile) or to get a .UK domain and do everything from scratch. (it seems like a sub-domain is not the way to go?).
I also wonder if any of you can share things to look out for, pitfalls, mistakes, etc...?
TIA for any help/answers!
-
Hi Downpour,
It all depends on your budget and resources available to manage the sites efficiently. Local domains is still the commonly recommended for best results however on the SERPs but it really depends on the business.
Heres a recent article I read that might help.
http://searchenginewatch.com/article/2049274/International-SEO-Core-Considerations
Regards
Rob
-
http://www.slideshare.net/humanlevel/international-search-engine-optimization-multilingual-seo There is a resource I found that has helped me but I'd be interested in hearing what others have to say.
From my understanding, if the content is the same but translated, having different sub folders such as /en/, /es/, /de/ is a good way to go and use the hreflang tag to alert Google to the various other languages. That way, your content will still be served to the various countries and in the correct language.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO Mobile directory
I was wondering, What if I went with international sub-directory route (not ccTLD), for example: sitename.com/fr (fr being france)...But the question is, what's the best practice for MOBILE?sitename.com/mobile/frORsitename.com/fr/mobileORm.sitename.com/fr Again, ccTLD is not an option (currently, sites are in ccTLD but we are now transitioning to sub folders)Now, the next question is WHY is it best practices for it to be sitename.com/mobile/fr or sitename.com/fr/mobile or m.sitename.com/fr ? Please cite source. Thanks!
International SEO | | ggpaul5620 -
Is using JavaScript to render translations safe for International SEO?
Hello World! Background: I am evaluating a tool/service that a company wants to use for managing the translated versions of their international/multi-lingual websites: https://www.transifex.com/product/transifexlive/ Transifex is asking webmaster to "simply add a snippet of JavaScript" to their website(s); the approved translations are added by the business in the back-end; and the translated sites are made live with the click of a button (on/to the proper ccTLD, sub-domain, or sub-directory, which is specified). CONCERN: Even though I know Google reads JavaScript for crawling and ranking,
International SEO | | SixSpokeMedia64
I am concerned because I see the "English text" when I view the source-code on the "German site", and I wonder if this is really acceptable? QUESTION: Is a service like this (such as Transifex using JavaScript to render translations client-side) safe for indexing and ranking for my clients' international search engine visibility, especially via Google? Thank you!0 -
Shabaka domain - Impact on SEO
Hi All, I heard about shabaka domain names recently and am not sure if getting a shabaka top-level domain with arabic content help from a SEO stand-point? Currently my Arabic website is on this domain: http://www.tcf-me.ae/ Do you think it is a good idea to get a shabaka domain to target the GCC countries on our Arabic website? Or does it not matter? Thoughts? Thanks in advance for your help.
International SEO | | LaythDajani1 -
International Site - Language Targetting
Hi Mozzers, I am currently conducting a technical site audit on a large website. Their main content and audience is in the US, but they have started to add translated versions of the content in different languages (about 30 different languages). Also, they are not using cookies or scripts to auto-populate the language on the page, and the pages seem to be getting indexed just fine. Currently, they have their language distinguished by sub-folder (i.e. example.org/blog/by-language/spanish/), which I plan to 301 redirect to example.org/blog/es/ for each language. However, they are not implementing any sitemaps or hreflang header tags. I have not dealt with this in the past as all of my work has been done on smaller US sites, so I wanted to verify the steps I plan to take to ensure this is a solid approach. 301 redirect example.org/language/spanish/blog/ to example.org/es/blog/ Recommend adding hreflang markup into the header for each language. (They have a lot of pages, so they may not implement this if it is too much work.) Highly recommend adding XML sitemaps for each content version of the site using the media flow HREFLANG Siitemap Tool. Setting up multiple Webmaster Tools accounts and geotargetting them by language. I would also add the XML sitemap for each language. Is this a solid approach, given the information above? I want to make sure I am fundamentally sound on this before suggesting so many large changes. Thank you in advance for any thoughts / wisdom you can instill! ---------------------additional information--------------------- If I am hearing you correctly, I would only submit one XML Sitemap for international content. It would look something like the below image. I would only use one GWT account to upload the file, and I would not need to add any additional markup on each page, as it will be located in the hreflang xml sitemap. Finally, would it be a good or bad idea to 301 redirect their naming convention to a new, shorter one? example.org/by-language/spanish/blog/this-is-an-example --> example.org/es/blog/this-is-an-example bpXAYlr.png
International SEO | | J-Banz0 -
Does changing host server between countries affect SEO if there is no content change?
My website is currently hosted with Go-daddy and the hosting server is in the USA on a Linux platform. The problem is, the response time for my Australian Customers, is too slow, as a result, I decided to move to another Go Daddy Hosting server in the Asia Pacific Region. This has been completed successfully, however I think there may be some impact on my rankings. Can you advise if there are any specific things that I must do, when I move to a different hosting server with the same company or an alternative company. Note: We are not changing domain names or content, purely just moving to a hosting server closer to where our customers are based. Looking forward to your response.
International SEO | | fdep0 -
Targeting France Best SEO practices
I've got a client with a large e-commerce site with a .com domain and they want to start targeting France. Other than building another site in Frence with a .fr domain, what would be the best course of action? I know that the obvious option would be to build a separate French site with a .fr domain but is there another more cost effective way? I tried doing a search for one of their key-phrases using the Google Global app (Google.fr) and they are ranking in pretty much the same position as for Google.co.uk. Your thoughts on this would be greatly appreciated.
International SEO | | FishEyeSEO0 -
Internationally targetted subdomains and Duplicate content
A client has a site they'd like to translated into French, not for the french market but for french speaking countries. My research tells me the best way to implement this for this particular client is to create subfolders for each country. For ease of implementation I’ve decided against ccTLD’s and Sub Domains. So for example… I'll create www.website.com/mr/ for Mauritania and in GWT set this to target Mauritania. Excellent so far. But then I need to build another sub folder for Morocco. I'll then create www.website.com/ma/ for Morocco and in GWT set this to target Morocco. Now the content on these two sub folders will be exactly the same and I’m thinking about doing this for all French speaking African countries. It would be nice to use www.website.com/fr/ but in GWT you can only set one Target country. Duplicate content issues arise and my fear of perturbing the almighty Google becomes a possibility. My research indicates that I should simply canonical back to the page I want indexed. But I want them both to be indexed surely!? I therefore decided to share my situation with my fellow SEO’s to see if I’m being stupid or missing something simple both a distinct possibility!
International SEO | | eazytiger0