Change of URLs: "little by little" VS "all at once"
-
Hi guys,
We're planning to change our URLs structure for our product pages (to make them more SEO friendly) and it's obviously something very sensitive regarding the 301 redirections that we have to take with...
I'm having a doubt about Mister Google: if we slowly do that modification (area by area, to minimize the risk of problems in case of bad 301 redirection), would we lose rankings in the search engine? (I'm wondering if they might consider our website is not "coherent" -> not the same product page URLs structure for all the product pages during some time)
Thanks for your kind opinion
-
Hi Nakul,
Maybe the initial post was not explicit enough: we will obviously redirect (301) all the old URLs. And to make sure we won't mess it up with the redirections, we want to update the new product URLs littl by little, product area by product area.
Which means that during this "transition" period, some product URLs will have the old structure, some others will have the new URL structure (both are given above) and the question is: does Google matter about the coherence of (product pages) URLs in the same website?
-
Will the old URLs continue to work or will they redirect ? If you can share the URL here in public here or via PM, that might help.
-
Hi Nakul,
A product can't be in more than one category on our website so that won't be a problem.
-
Hi Keri,
Yes the second one will be the new. It's the word price that will be in the URL and not it's value. We are a price comparison website so the keyword price is core for us.
-
I agree with Keri.You don't want to do that. Also, what happens if your product is in multiple categories.
Do you have multiple URLs of the same product then ? Would you have a canonical tag ?
-
Is the second URL your new URL? You're including your price in your URL? What happens if your price changes?
-
Hi Nakul,
Our domain is quite strong, we are talking about more than 450 K product pages.
Here is an example of URL change that we'll do:
domain/[category ID]/[product ID]/[product name]
-> domain/[category name]/[product name]-price-p[product ID]_[category ID]
-
Pedro
How strong is your domain/website ? Can you give examples of what you are doing ? How many product pages are you talking about ?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"Avoid Too Many Internal Links" when you have a mega menu
Using the on-page grader and whilst further investigating internal linking, I'm concerned that as the ecommerce website has a very link heavy mega menu the rule of 100 may be impeding on the contextual links we're creating. Clearly we don't want to no-follow our entire menu. Should we consider no-indexing the third-level- for example short sleeve shirts here... Clothing > Shirts > Short Sleeve Shirts What about other pages we're don't care to index anyway such as the 'login page' the 'cart' the search button? Any thoughts appreciated.
Intermediate & Advanced SEO | | Ant-Scarborough0 -
Local SEO: Is an equivalent of "practitioner listings" allowed for tradesmen, such as plumbers - in GMB (Google My Business)
I note practitioner listings are in place for certain professionals, so you can list your business address and then your individual name - one under a "practice listing" - the other under a "practitioner listing". As detailed here: https://whitespark.ca/blog/best-practices-for-practitioner-listings-on-google-my-business-gmb/ But can a self-employed tradesman do the same - for example a carpenter may have their workshop and be available for onsite work, so can they list their "carpentry business/brand name" and then their "personal name" they are also known by? Even if it is the same address.
Intermediate & Advanced SEO | | LukeRow0 -
Use of "/" and using fractions in titles
We are a company that sells pipe and fittings. An example of a part that someone will search for is : 3/4" PVC Socket I am not sure how best to represent the fraction in the title of the page that has such a product. I am concerned that if I use the forward slash it will be misinterpreted by search engines (although it will be interpreted properly by users). A lot of folk search for the product by the fraction size and so it would be good to be able to represent it in the title, but I don't want to get "punished" by confusing search engines. I could replace the forward slash with a hyphen or pipe symbol, but then may look a bit weird to our users... Any recommendations? Bob
Intermediate & Advanced SEO | | BobBawden11 -
Regret changing the URL structure, Would it be appropriate to change it back?
Hi Moz Community, We changed the URL structure 6 months ago for our new site, and we experienced a ranking drop since then. From my understanding, changing URL structure and using 301 redirects will lose link juice, more or less. We think the ranking drop is because of the loss of link juice, assuming other factors remain constant. Here are my questions: How do those link juice losses have an impact on our ranking? Would changing URL structure back to original version regain the lost link juice, with all the redirects done properly? Would it take a lot of efforts? Is it recommended to change it back? Thank you so much in advance. Any thoughts and opinions are appreciated! Best, Raymond
Intermediate & Advanced SEO | | raymondlii0 -
Is it good practice to use "SAVE $1000's" in SEO titles and Meta Descriptions?
Our company sells a product system that will permanently waterproof almost anything. We market it as a DIY system. I am working on SEO titles and descriptions. This topic came up for discussion, if using "SAVE $1000's.." would help or hurt. We are trying to create an effective call to action, but we are wondering if search engines see it as click bait. Can you
Intermediate & Advanced SEO | | tyler.louth0 -
Should I change client's keyword stuffed URLs?
Hi Guys, We currently have a client that offers reviews and preparation classes for their industry (online and offline). One of the main things that I have noticed is how all of their product landing page urls are stuffed with keywords. I have read changing url's will impact up to 25% traffic and to not mess with url's unless it is completely needed. My question is, when url's are stuffed with keywords and make the url length over 200 characters, should I be focusing on a more structured url system?
Intermediate & Advanced SEO | | EricLee1230 -
How careful do you need to be about changes to readable URLs?
We are moving to Sitecore where the standard out the box is that if you change page title it amends the URL as well. I am worried that this will lead to SEO issues and am considering whether we need to get it locked down so that if the page title is amended (only in a minor way) it does not also change the URL. I have never worked with readable URLs before - what are the implications of the URL not exactly matching the wording of the page title?
Intermediate & Advanced SEO | | alzheimerssoc0 -
Should you bother with an "impact links" manual action
I have a couple sites that have these, and I have done a lot of work to get them removed, but there seems to be very little if any benefit from doing this. In fact, sites were we have done nothing after these penalties seem to be doing better than ones where we have done link removal and the reconsideration request. Google says "I_f you don’t control the links pointing to your site, no action is required on your part. From Google’s perspective, the links already won’t count in ranking. However, if possible, you may wish to remove any artificial links to your site and, if you’re able to get the artificial links removed, submit a reconsideration request__. If we determine that the links to your site are no longer in violation of our guidelines, we’ll revoke the manual action._" I would guess a lot of people with this penalty don't even know they have it, and it sounds like leaving it alone really doesn't hurt your site. If seems to me that just simply ignoring this and building better links and higher quality content should help improve your site rankings vs. worrying about trying to get all these links removed/disavowed. What are your thoughts? Is it worth trying to get this manual action removed?
Intermediate & Advanced SEO | | netviper0