Will "repurposing" a keyword on our website affect rankings gained over time?
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Hi team!
Thinking of "repurposing" a keyword on our website.
Reason: when researching this particular keyword, GMS are quite high, however, the new content we're creating is more up to date, better in general, than the old content this keyword is attached to.
How will this affect rankings we've gained over time? (i.e., will any "age" benefits gained as that keyword has been in use on our website for a few years, be lost?)
Will Google see the keyword/URL as totally new because it's attached to new content/something that has gone live recently?
Thanks
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Hi there,
I'm just trying to understand what it is you are asking.
So are you looking for advice on what happens to a historical page when you repurpose it and use it to target a new keyword?
Or are you asking whether or not Google will change the ranking of a historical page when you refresh the content of it?
Cheers
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