What our next step after hitting by Penguin 2.0
-
Hi Everyone,
Any idea about what the next step after hitting by Penguin 2.0
We go for more link building or content optimization or some thing else..?
-
Thanks Eyepaq & Ruth!
-
I'd recommend checking MozCast.com to measure overall volatility in the results page - but I agree that dropping from #3 to #10 doesn't sound like a penalty. Remember that Penguin et al are updates to the whole search algorithm, so in addition to big shifts there are also going to be a ton of smaller changes as Google tweaks what works and how well it works. It's definitely something you can recover from. Take a look at the sites that are ranking above you now: what do they have that you don't? That will give you some insight into what you need to start improving first.
-
Hi,
If all keywords dropped - and most (90% at least) are +50 as far as position now then Penguin can be the reason if that happen during the update timetable. otherwise the reason is different and I hope for you that you are not under Penguin as far as filter because that will be costly.
If you jump from #3 to #10 and so for some keywords that is probably due to "the google dance" - it means you don't have enough stability to maintain one or more keywords stabile and when a new link appears google might dance with your rankings before trying to stabilize those - it dosen't mean you are necessarily doing something wrong - and whatever you do don't change your strategy based on those movements - unless you are doing something spammy and in that case you need to stop anyway (if you care for the project long term).
Cheers.
-
Thanks for your reply.
Yes from #3 to #10 but this is something that just happened and I was searching for a reason and coincidently the penguin update was around the same time.
I track my keywords, thats how I knew that I dropped in the serp.
I try to keep all the link building white hat but a few bad links may have slipped through.
Ill go back and see what the top 3 are doing. I know they arent actively working on seo so hopefully Ill be back soon.
-
Hi,
I was ranking 3rd for my local search and now Im the last result on the page.
** So from #3 you got to pos #10 ?
If so, this dosen't look like Penguin - it would't be that "soft". With penguin you are on pos #3 and then .. nowhere in sight (+50 at least) and it's site wide - so that means you lose rankings more or less on all keywords.
For now your visibility with external tools is not available so it's hard for me to say , for now, if you lost rankings or just on a few keywords - but you should see that in your internal tools like Google analytics and Webmaster tools and in SEOMOz if you track your keywords here (you should :).
I've been link building, creating relevant blog posts and adding new pages and I am losing traction.
** The link building part is very tricky: did you went above the "call of duty" ? If you did - it may or it already back fired.
Overall - my personal best advice is to look at everything from a Serp point of view not independently to your site alone. Look at serps for your keywords and see what others are doing, building and so on.
Cheers.
-
Hi All,
I am not sure what to do either! I was ranking 3rd for my local search and now Im the last result on the page. Compared to some of the recent posts Ive read on this forum its not so bad but super frustration.
I've been link building, creating relevant blog posts and adding new pages and I am losing traction.
My domain is www.x4dc.com
-
Hi,
Penguin 2.0 is not only about links - actually not even half of the sites impacted by any Penguin updates were about links only.
I am not saying is not about links - If you can post the URL - someone here for sure can have a look and send you a second opinion as far as reason.
But if it's about links you will need to have a more deeper look at the domain link profile and see how you can balance it. (and by link profile I mean everything links, domains, class c sources, anchor text - especially anchor text, link placement ration - real estate and more).
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anything wrong with multiple meta descriptions and multiple title tags? We have 2 by mistake
Hi, As I stated in the we have 2 meta description and title tags. Will this hurts? How Google handles this? Thanks
Algorithm Updates | | vtmoz0 -
Big hit taken on Google Search in Jan - Any Ideas?
Hello, I manage a news site that gets new items posted daily. We had had a pretty even keel with Google search and ranking for some time now only on the 9th Jan we took a massive drop and have no recovered except for one big spike on the 29th January. The only think we had done differently was not post as much over Christmas for about a week as people were on holiday but if this was the reason for it the posting is back to normal now and has been since the 6th Jan and nothing has recovered. The site is wjlondon.com - any ideas greatly appreciated. Thank you
Algorithm Updates | | luwhosjack0 -
Page 2 to page 1
I've found a lot of times it does not take much activity to get a keyword from ranking on page 3 of Google or further down to page 2 but there seems to be a hurdle from page 2 to page 1. It is very frustrating to be between 11 and 15 but not being able to make that push to 9 or 10. Has anyone got or seen any data to justifiy this?
Algorithm Updates | | S_Curtis0 -
Do panda/penguin algorithm updates hit websites or just webpages ?
If I have a website that been affected by the panda/penguin update, do bad links affect the entire site or just the page the bad link(s) are linked to? If it is the latter and penguin/panda actually affect webpages, not websites (as is the common reference/conception), then wouldn't simply creating a new URL, targeting this new URL, shifting meta-tags and restarting link-building efforts again (this time using the right quality strategies) be a really common-sense approach instead of the tediousness of the disavow approach that so many go down?
Algorithm Updates | | Gavo0 -
Penguine 2.0 Confusion
I am getting seriously confused over our rankings and am hoping someone can give me a bit of clarity. When Penguin 2.0 hit last week we saw a drop of between 2 – 6 places on seven out of a set of around a dozen key phrases I monitor. We had been in the number 1 / 2 position for the majority of them over the last year – 18 months, and this drop has reduced our traffic by around 30 – 35%. I have looked at our back link profile - http://www.opensiteexplorer.org/links?site=www.wombatwebdesign.com%2F, and I don’t think it is that bad. Being a web design company the vast majority, 80% of the links are from the footer of client sites. We have a small, 5% number of links from comments; a similar amount of dead links and the rest are made up of the usual, profile, directory and article links. I was wondering if the way we link from client sites could be an issue, we link twice, once with the anchor text (Web Design Cumbria) and the second link is our company branding (Wombat Web Design, with the title tag – Web Design Cumbria). Could this be causing a problem? If anyone could point me in the right direction I would be most grateful. Thanks Fraser
Algorithm Updates | | fraserhannah1 -
Website taken a hit?
We have recently (yesterday 12<sup>th</sup> April) taken a hit for our main keywords it seems that there is no constant fall but it seems to be the most competitive words as anything that ranked purely on content still seems to rank which makes me assume that we have just lost a lot of power from links (are SEO did build quite a few links from article sites he also built a few blog network links which we did not know till we got the webmaster message 3 weeks ago (24<sup>th</sup> may) and we have made him remove them all but some still show which a) he can’t contact or b) were scrapers). But on the other hand we still have decent on site content and some good links from graphic design blogs (review articles) which would suggest a penalty as some sites with poor links and poor on site content are outranking us for a couple of our good keywords. I cannot decide if this is a penalty, keyword anchor text penalty (this is wiping more power out than the bad links) or just devaluation of links (but as said before our good links are still much more powerful than the competitors out ranking us and with our content we should easily not have lost many places). If I was going to come up with an idea it would be like the bad links have taken twice there power away from the site, so our on site content is still good but compared to medium on site and crap links they are out ranking us. (we did use a lot of anchor text with keywords in) If this is the case if we build gooad quality review links, press releases and make them more natural not go for normal link building – articles ect would this help and has anyone ever dealt with this before and have any idea how to know what is happing and how long it might take to recover.
Algorithm Updates | | BobAnderson0 -
Did we get hit by Panda? What do we do?
Hello, here's our site: nlpca(dot)com We had a big drop in rankings, going from about 19th to about 43rd for our main keyword and having significant drops in other keywords. This happened roughly 6 weeks ago We thought it was being caused by either: Placing keywords in titles before we had them in the content. or Trying to rank for Utah keywords - we're the NLP Institute of California and we are in both places now, but the site talks about mainly California. We changed both these things, and we're still at the low rankings. Will we move back up? What do we do? Will a backlink campaign be effective at this point?
Algorithm Updates | | BobGW0 -
Penalty or Algorithm hit?
After the Google Algorithm was updated my site took a week hit in traffic. The traffic came back a week later and was doing well a week AFTER the algorithm change and I decided that I should do a 301 redirect to make sure I didn't have duplicate content (www. vs. http://) I called my hosting company (I won't name names but it rhymes w/ Low Fatty) and they guided me through the supposedly simple process.. Well, they had me create a new (different) IP address and do a domain forward (sorry about bad terminology) to the www. This was in effect for approximately 2 weeks before I discovered it and came along with a subsequent massive hit in traffic. I then corrected the problem (I hope) by restoring the old IP address and setting up the HTACESS file to redirect all to www. It is a couple weeks later and my traffic is still in the dumps. On WMT instead of getting traffic from 10,000 keywords I'm getting it only from 2k. Is my site the victim of some penalty (I have heard of sandbox) or is my site simply just lower in traffic due to the new algorithm (I checked analytics data to find that traffic only in the US is cut by 50%, it is the same outside the US) Could someone please tell me what is going on?
Algorithm Updates | | askthetrainer0