What our next step after hitting by Penguin 2.0
-
Hi Everyone,
Any idea about what the next step after hitting by Penguin 2.0
We go for more link building or content optimization or some thing else..?
-
Thanks Eyepaq & Ruth!
-
I'd recommend checking MozCast.com to measure overall volatility in the results page - but I agree that dropping from #3 to #10 doesn't sound like a penalty. Remember that Penguin et al are updates to the whole search algorithm, so in addition to big shifts there are also going to be a ton of smaller changes as Google tweaks what works and how well it works. It's definitely something you can recover from. Take a look at the sites that are ranking above you now: what do they have that you don't? That will give you some insight into what you need to start improving first.
-
Hi,
If all keywords dropped - and most (90% at least) are +50 as far as position now then Penguin can be the reason if that happen during the update timetable. otherwise the reason is different and I hope for you that you are not under Penguin as far as filter because that will be costly.
If you jump from #3 to #10 and so for some keywords that is probably due to "the google dance" - it means you don't have enough stability to maintain one or more keywords stabile and when a new link appears google might dance with your rankings before trying to stabilize those - it dosen't mean you are necessarily doing something wrong - and whatever you do don't change your strategy based on those movements - unless you are doing something spammy and in that case you need to stop anyway (if you care for the project long term).
Cheers.
-
Thanks for your reply.
Yes from #3 to #10 but this is something that just happened and I was searching for a reason and coincidently the penguin update was around the same time.
I track my keywords, thats how I knew that I dropped in the serp.
I try to keep all the link building white hat but a few bad links may have slipped through.
Ill go back and see what the top 3 are doing. I know they arent actively working on seo so hopefully Ill be back soon.
-
Hi,
I was ranking 3rd for my local search and now Im the last result on the page.
** So from #3 you got to pos #10 ?
If so, this dosen't look like Penguin - it would't be that "soft". With penguin you are on pos #3 and then .. nowhere in sight (+50 at least) and it's site wide - so that means you lose rankings more or less on all keywords.
For now your visibility with external tools is not available so it's hard for me to say , for now, if you lost rankings or just on a few keywords - but you should see that in your internal tools like Google analytics and Webmaster tools and in SEOMOz if you track your keywords here (you should :).
I've been link building, creating relevant blog posts and adding new pages and I am losing traction.
** The link building part is very tricky: did you went above the "call of duty" ? If you did - it may or it already back fired.
Overall - my personal best advice is to look at everything from a Serp point of view not independently to your site alone. Look at serps for your keywords and see what others are doing, building and so on.
Cheers.
-
Hi All,
I am not sure what to do either! I was ranking 3rd for my local search and now Im the last result on the page. Compared to some of the recent posts Ive read on this forum its not so bad but super frustration.
I've been link building, creating relevant blog posts and adding new pages and I am losing traction.
My domain is www.x4dc.com
-
Hi,
Penguin 2.0 is not only about links - actually not even half of the sites impacted by any Penguin updates were about links only.
I am not saying is not about links - If you can post the URL - someone here for sure can have a look and send you a second opinion as far as reason.
But if it's about links you will need to have a more deeper look at the domain link profile and see how you can balance it. (and by link profile I mean everything links, domains, class c sources, anchor text - especially anchor text, link placement ration - real estate and more).
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anything wrong with multiple meta descriptions and multiple title tags? We have 2 by mistake
Hi, As I stated in the we have 2 meta description and title tags. Will this hurts? How Google handles this? Thanks
Algorithm Updates | | vtmoz0 -
Am I hit by an update????? Please help
Hello. Is possible to have just a page or two penalized?? From 24th april ( around that date i heard was an update) two of my pages ( out of 37) do not rank for their main keywords but are indexed. Also, lately a lot of my pages drop out of top 100 and get back on their position. Any help? Am I in trouble? Anyone has the same problem?
Algorithm Updates | | Ag96adc0 -
What is the impact of HTTP/2 on SEO ?
I think it's good for the user experience and speeds up websites, especially if your site has a lot of requests. But i'm not sure if there are other side effects, and if there's an impact on SEO or technical configuration. Most of my websites are built with Wordpress, some with Joomla.
Algorithm Updates | | Croco_Web_Solutions1 -
Penguin Strategy Idea
Hello, So while I sit and wait for Penguin to hopefully ease up on my site, would it be smart to create a new site and then forward the old penguin hit site to it after the dust clears and any issues are better? I have heard some people say you never recover from an algo penalty? While others say to wait it out. So just curious what you think? Would you ditch a site that is not super followed or popular? in the attempt to create a site with no bad backlinks and start fresh? Thank you for your thoughts
Algorithm Updates | | Berner0 -
Big hit taken on Google Search in Jan - Any Ideas?
Hello, I manage a news site that gets new items posted daily. We had had a pretty even keel with Google search and ranking for some time now only on the 9th Jan we took a massive drop and have no recovered except for one big spike on the 29th January. The only think we had done differently was not post as much over Christmas for about a week as people were on holiday but if this was the reason for it the posting is back to normal now and has been since the 6th Jan and nothing has recovered. The site is wjlondon.com - any ideas greatly appreciated. Thank you
Algorithm Updates | | luwhosjack0 -
Any Google Panda/Penguin, etc updates late October 2012?
Not sure why my website traffic is dropping down late Oct 12. It showed a boost with the last Panda update in early Oct. Anyone know of a current update?
Algorithm Updates | | ChrisTS0 -
Did Google just give away how Penguin works?
At SMX during the You&A with Matt Cutts, Danny asked why the algo update was called Penguin. Matt said: "We thought the codename actually might give too much info about how it works so the lead engineer got to choose." Last night Google released their 39 updates for the month of May. Among them was this: "Improvements to Penguin. [launch codename "twref2", project codename "Page Quality"] This month we rolled out a couple minor tweaks to improve signals and refresh the data used by the penguin algorithm." Whoa, codename twref2 for Penguin improvement? Is this giving us an insight about how it works? I would guess the ref2 means second refresh perhaps. But tw I am not sure about. What do you think? Is there a hidden insight here?
Algorithm Updates | | DanDeceuster1 -
How could Penguin kill my top ten rank and promote this garbage page to a #5 spot
Hey, Before penguin, I had a #9 rank for the term "yoga poses". So as many of us are doing, I started looking at my link profile... and yes, there were around 300 links from an old yoga news website (anchor: yoga poses)... that lead to the page on my site optimized for this term. The problem is they took the site down, but not properly... I.E. they generate a "not available" message for browsers, but underneath, I guess the bots can still index all the pages... so I guess they were interpreting these links as coming from a cloaked site. So, I was able to get them to remove the links... webmaster tools reports half of them gone now. What I don't get though... is how Google can give this garbage page a #5 spot for a competitive term like "yoga poses"... Check out http://www.ebmyoga.com/beginyoga.html and compare it to my page... http://www.yogaclassplan.com/yoga-poses/ This page leads to highly quality 100% unique yoga pose articles... in my mind we deliver so much more value than the site with a #5 rank. I don't understand. Any insight? Thanks,
Algorithm Updates | | biomat0