What our next step after hitting by Penguin 2.0
-
Hi Everyone,
Any idea about what the next step after hitting by Penguin 2.0
We go for more link building or content optimization or some thing else..?
-
Thanks Eyepaq & Ruth!
-
I'd recommend checking MozCast.com to measure overall volatility in the results page - but I agree that dropping from #3 to #10 doesn't sound like a penalty. Remember that Penguin et al are updates to the whole search algorithm, so in addition to big shifts there are also going to be a ton of smaller changes as Google tweaks what works and how well it works. It's definitely something you can recover from. Take a look at the sites that are ranking above you now: what do they have that you don't? That will give you some insight into what you need to start improving first.
-
Hi,
If all keywords dropped - and most (90% at least) are +50 as far as position now then Penguin can be the reason if that happen during the update timetable. otherwise the reason is different and I hope for you that you are not under Penguin as far as filter because that will be costly.
If you jump from #3 to #10 and so for some keywords that is probably due to "the google dance" - it means you don't have enough stability to maintain one or more keywords stabile and when a new link appears google might dance with your rankings before trying to stabilize those - it dosen't mean you are necessarily doing something wrong - and whatever you do don't change your strategy based on those movements - unless you are doing something spammy and in that case you need to stop anyway (if you care for the project long term).
Cheers.
-
Thanks for your reply.
Yes from #3 to #10 but this is something that just happened and I was searching for a reason and coincidently the penguin update was around the same time.
I track my keywords, thats how I knew that I dropped in the serp.
I try to keep all the link building white hat but a few bad links may have slipped through.
Ill go back and see what the top 3 are doing. I know they arent actively working on seo so hopefully Ill be back soon.
-
Hi,
I was ranking 3rd for my local search and now Im the last result on the page.
** So from #3 you got to pos #10 ?
If so, this dosen't look like Penguin - it would't be that "soft". With penguin you are on pos #3 and then .. nowhere in sight (+50 at least) and it's site wide - so that means you lose rankings more or less on all keywords.
For now your visibility with external tools is not available so it's hard for me to say , for now, if you lost rankings or just on a few keywords - but you should see that in your internal tools like Google analytics and Webmaster tools and in SEOMOz if you track your keywords here (you should :).
I've been link building, creating relevant blog posts and adding new pages and I am losing traction.
** The link building part is very tricky: did you went above the "call of duty" ? If you did - it may or it already back fired.
Overall - my personal best advice is to look at everything from a Serp point of view not independently to your site alone. Look at serps for your keywords and see what others are doing, building and so on.
Cheers.
-
Hi All,
I am not sure what to do either! I was ranking 3rd for my local search and now Im the last result on the page. Compared to some of the recent posts Ive read on this forum its not so bad but super frustration.
I've been link building, creating relevant blog posts and adding new pages and I am losing traction.
My domain is www.x4dc.com
-
Hi,
Penguin 2.0 is not only about links - actually not even half of the sites impacted by any Penguin updates were about links only.
I am not saying is not about links - If you can post the URL - someone here for sure can have a look and send you a second opinion as far as reason.
But if it's about links you will need to have a more deeper look at the domain link profile and see how you can balance it. (and by link profile I mean everything links, domains, class c sources, anchor text - especially anchor text, link placement ration - real estate and more).
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Panda 4.0 Suggestions
My site was hit pretty negatively by Panda 4.0 and I am at a loss for the best way to address it. I have read like every article that I can and I know there is some duplicate manufacturer product descriptions but I don't hear many other ecoms complaining about Panda so I figure it must be something else. Also, the pages that seem most negatively affected are category and product list pages. Any help or suggestions would be much appreciated. Thanks! http://bit.ly/1plgOzM
Algorithm Updates | | Gordian0 -
Our organic search traffic went flat for 2 weeks Oct 2 - Oct 17\. It has since resumed to more normal numbers. Anyone have any idea why this would happen?
Does anyone have any insight as to why our organic search traffic would go to nearly nothing for roughly a 2 week span Oct 2 - Oct 17th? Our regular traffic remained fairly consistent so we were still being indexed. It has now resumed to more normal numbers but I cannot think of anything we did that would make this happen? We did make a 302 switch to be a 301 permanent redirect on our site in early August but that is all I can think of? Any insight or help would be appreciated!
Algorithm Updates | | mwuest0 -
Post penguin & panda update. what would be a good seo strategies for brand new sites
Hi there. I have the luxury of launching a few sites after the penguin and panda updates, so I can start from scratch and hopefully do it right. I will get SEO companies to help me with this so i just want to ask for advices on what would be a good strategies for a brand new site. my understand of the new updates is this content and user experience is important, like how long they spend, how many pages etc social media is important. we intent to engage FB and twitter alot. in New Zealand, not too many people use google+ so we will probbaly just concentrate on the first two hopefully we will try to get people to share our website via social media, apparent that is important should only concentrate on high quality backlinks with a good diverse set of alt tags, but concentrate on branding rather than keywords. Am i correct to say that so far? if that is the principle, what would be the strategy to implement these goals? Links to any articles would also be great please. Love learning. i just want to do this right and hopefully try to future proof the sites against updates as possible. i guess quality content and links will most likely to be safe. Thank you for your help.
Algorithm Updates | | btrinh0 -
Decline in ranking for a particular theme of keywords after Penguin 2.0
Hi everyone Last month we found on of our clients rankings were seeing significant declines in ranking (like from 3 to 28). This occurred around the time of the Penguin 2.0 update. After further investigation we found that only a collection of keywords were affected. If we were hit by the algorithm update we would expect to find all keywords declining. We have not been manually penalized and other keyword themes are seeing moderate day to day ranking improvements. I know that rankings jump from day to day but a sudden decline of around 20 places for a theme of keywords isn't what we would expect. Thanks all.
Algorithm Updates | | PeteW0 -
Any Google Panda/Penguin, etc updates late October 2012?
Not sure why my website traffic is dropping down late Oct 12. It showed a boost with the last Panda update in early Oct. Anyone know of a current update?
Algorithm Updates | | ChrisTS0 -
Was I hit by panda or penguin?
My site, graciousbridal.com was hit pretty hard by google at the end of April. I actually noticed our traffic decreasing around February, then towards the end of April, it got really bad. Our sales this may were half of what they were in may 2011. We have never done any black or gray hat seo, wouldn't even know how to. I know in the past we did blog commenting, but changed up our keywords so it wasn't all the same, maybe we didn't change it enough?? We have another very similar site that I'm now wondering if we were penalized because they are too similar. We always have changed up the copy, but they have most of the same products. This second site barely gets traffic or sales and has about half of the items graciousbridal does. But, I'm wondering now if it's to similar and that is why we were penalized. I can't figure out what we did wrong to have this big of a drop. I really need help with this as this is supposed to be our busiest season of the year. Any advice or direction is greatly appreciated..
Algorithm Updates | | Craig2100 -
More youtube results from the past 2 days
Hi, Did anyone see changes in their serps? There are more youtube videos appearing in the organic results?
Algorithm Updates | | Indexxess0 -
How to Link a Network of Sites w/o Penguin Penalties (header links)
I work for a network of sites that offer up country exclusive content. The content for the US will be different than Canada, Australia, Uk, etc.… but with the same subjects. Now to make navigation easy we have included in the header of every page a drop down that has links to the other countries, like what most of you do with facebook/twitter buttons. Now every page on every site has the same link, with the same anchor text. Example: Penguins in Canada Penguins in Australia Penguins in the USA Because every page of every site has the same links (it's in the header) the "links containing this anchor text" ratio is through the roof in Open Site Explorer. Do you think this would be a reason for penguin penalization? If you think this would hurt you, what would you suggest? no follow links? Remove the links entirely and create a single page of links? other suggestions?
Algorithm Updates | | BeTheBoss0