Business Address SERP problem in Google- What DO?
-
Hi Guys,
I have a business at "30 Auto Center Dr, Irivne, CA" when I search for "30 Auto Center Dr" Google search results will show a map result for 30 auto center dr, Tustin CA. It will show this map result for all surrounding cities and will only show Irivne, if I set my location to irvine. I'm not sure why this is happening. Cities that are closer to Irvine are also showing a map to the address located in Tustin.
Since Google is choosing to display this map result, I feel that this is causing me to lose customers. I have already done business listings and local seo to my current address,and was wondering if it would be worth it to change my address (My building has more than one address). Would this even be a good idea?
What do you guys think are my options here?
attached is the screenshot of the map result I am talking about.
-
Hi Qlkasdjfw,
If you are encountering this problem with your customers, I'm assuming you are either friends with the owner of the Tustin dealership and he is letting you know about it, or customers are reporting directly to you that they visited the wrong dealership first.
If the latter, I would grill them about how, exactly, they searched for this. My guess would be that they simply got confused about the 2 Auto Center Roads being so close together...not that they were doing searches for '30 Auto Center Road', because I just can't get my head around someone performing a search like that. Maybe they would even show you on their cell phone (if they used a cell phone) exactly how this happened, so that you would have more information about whether customers, in general, are puzzled by 2 identical road names in a 7 mile area (which probably confuses so many people) or if they would actually search for a business by looking up an address, instead of the business type or brand.
-
This is an issue because people are showing up at the tustin address looking for our dealership.
-
Good Morning!
Thanks for asking your question. What you are seeing is likely the result of one of two things:
-
Google is personalizing the search to what it believes the location of your device is (Tustin)
-
Given that these two Auto Center Drives are only 7 miles apart, Google is choosing the one it considers to be most dominant because you are not giving the search engine enough clues (like a city name) to decide which Auto Center Drive you are looking for.
As an aside, Auto Center Drive appears to be a common street name. When I did a broad search like yours for '30 Auto Center Drive', Google showed me results for a 30 Auto Center Drive in Vacaville...so clearly this is a street name in many cities in California. Because of the close proximity of the streets with identical names in both Irvine and Tustin, Google is doing the best it can to provide a relevant answer to a searcher (you) who isn't providing a very clear search term.
The good news is that your clients are almost certainly not searching for your business this way. They would be looking for your business with terms like 'auto dealership irvine' or 'lexus cars irvine' or what have you. Alternatively, if they are searching from devices that Google can identify with Irvine and are simply searching with terms like 'auto dealership', 'Prestige Auto Center' or 'lexus cars', Google will show them Irvine-based results in most cases, even without the city name being included in the search.
Please do not worry that you are losing business for the search you've mentioned - I very strongly doubt that a single customer would attempt to locate an auto dealer by typing nothing but a street address. Instead, focus on building your authority in the field for the search terms your users would typically use and you will be on the right track. I hope my reply has addressed and minimized your concerns.
-
-
Addendum - When I search for the name of your business, the Map it gives me is for the Irvine location and is correct. You should not be concerned about this.
-
Couple things here-
First off, why are you worried about SERPs from people Googling your physical address? If they are looking up a map of your shop, they are already sold on coming in to your shop. People don't just Google random addresses..
Secondly, their SERPs will be different than yours based on their set location, just as you said. If they are in Irvine, the results will display for Irvine. If they aren't, they will type in Irvine. That's how people use Maps...
I think this is a non-issue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Website's Home Page is Missing on Google SERP
Hi All, I have a WordPress website which has about 10-12 pages in total. When I search for the brand name on Google Search, the home page URL isn't appearing on the result pages while the rest of the pages are appearing. There're no issues with the canonicalization or meta titles/descriptions as such. What could possibly the reason behind this aberration? Looking forward to your advice! Cheers
Technical SEO | | ugorayan0 -
Google dropping pages from SERPs even though indexed and cached. (Shift over to https suspected.)
Anybody know why pages that have previously been indexed - and that are still present in Google's cache - are now not appearing in Google SERPs? All the usual suspects - noindex, robots, duplication filter, 301s - have been ruled out. We shifted our site over from http to https last week and it appears to have started then, although we have also been playing around with our navigation structure a bit too. Here are a few examples... Example 1: Live URL: https://www.normanrecords.com/records/149002-memory-drawings-there-is-no-perfect-place Cached copy: http://webcache.googleusercontent.com/search?q=cache:https://www.normanrecords.com/records/149002-memory-drawings-there-is-no-perfect-place SERP (1): https://www.google.co.uk/search?q=memory+drawings+there+is+no+perfect+place SERP (2): https://www.google.co.uk/search?q=memory+drawings+there+is+no+perfect+place+site%3Awww.normanrecords.com Example 2: SERP: https://www.google.co.uk/search?q=deaf+center+recount+site%3Awww.normanrecords.com Live URL: https://www.normanrecords.com/records/149001-deaf-center-recount- Cached copy: http://webcache.googleusercontent.com/search?q=cache:https://www.normanrecords.com/records/149001-deaf-center-recount- These are pages that have been linked to from our homepage (Moz PA of 68) prominently for days, are present and correct in our sitemap (https://www.normanrecords.com/catalogue_sitemap.xml), have unique content, have decent on-page optimisation, etc. etc. We moved over to https on 11 Aug. There were some initial wobbles (e.g. 301s from normanrecords.com to www.normanrecords.com got caught up in a nasty loop due to the conflicting 301 from http to https) but these were quickly sorted (i.e. spotted and resolved within minutes). There have been some other changes made to the structure of the site (e.g. a reduction in the navigation options) but nothing I know of that would cause pages to drop like this. For the first example (Memory Drawings) we were ranking on the first page right up until this morning and have been receiving Google traffic for it ever since it was added to the site on 4 Aug. Any help very much appreciated! At the very end of my tether / understanding here... Cheers, Nathon
Technical SEO | | nathonraine0 -
Google Disavow Tool
Some background: My rankings have been wildly fluctuating for the past few months for no apparent reason. When I inquired about this, many people said that even though I haven't received any penalty notice, I was probably affected by penguin. (http://moz.com/community/q/ranking-fluctuations) I recently did a link detox by LinkRemovalTools and it gave me a list of all my links, 2% were toxic and 51% were suspiscious. Should I simply disavow the 2%? There are many sites where is no contact info.
Technical SEO | | EcomLkwd0 -
Google Webmaster Tools: MESSAGE
Dear site owner or webmaster of http://www.enakliyat.com.tr/,
Technical SEO | | iskq
Some of your site's pages may be using techniques that do not comply with Google's Webmaster Guidelines.
On your site, in particular, does not provide an adequate level of innovation in low-quality unique content or set of pages. Examples of this type of thin affiliate pages, pages, bridge pages, it will automatically be created or copied content. For more information about the unique and interesting content, visit http://www.google.com/support/webmasters/bin/answer.py?answer=66361.
We recommend you to make the necessary changes to your site to fit your site's quality guidelines. After making these changes, please submit your site for reconsideration in Google's search results.
If you have questions about how to resolve this problem, please see our Webmaster Help Forum for support.
Sincerely,
Google Search Quality Team **After this massege ve find our low quality pages and we added this urls on Robots.txt. Other than that, what can we do? ** **Our site is a home to home moving listing portal. Consumers who wants to move his home fills a form so that moving companies can cote prices. We were generating listing page URL’s by using the title submitted by customer. **0 -
Why Google not picking My META Description? Google itself populate the description.. How to control this Search Snippets??
Why Google not picking My META Description? Google itself populate the description.. How to control this Search Snippets??
Technical SEO | | greyniumseo0 -
Will google let me do this
Hi i am working on my site at the moment www.in2town.co.uk and i am adding new sections and was thinking about buying domain names that best describe that section and which people would remember. so for example i am looking at adding a tenerife magazine to my site and would like to know if it would be wise to buy a domain name for example tenerife magazine and then have it directed to the section of my site. would this benefit my site in any way and would google allow this. instead of having in2town.co.uk and then tenerife magazine after it, sorry cannot find the slash as i am on a spanish keyborad at the moment, i would like to have something like tenerifemagazine.co..uk etc If anyone can give me advice on this then that would be great. also can anyone let me know if this is a wise idea or not, to have sub domain names on my main site. i would like to know if i had tenerifemagazine under the in2town domain name would it slow the site down or should i consider building a brand new site just for that and then making people aware that it comes under the in2town umbrella many thanks
Technical SEO | | ClaireH-1848861 -
About Google Spider
Hello, people! I have some questions regarding on Google spider. Many people are saying that "Google spiders only have US IP address." Is this really true? But I also saw video from Google's offical blog and it said "Google spider come from all around the world." At this point I am really confused. Q1) I researched and it seems like Google spiders have only US IP address. THen what does exactly mean by "Google spider come from all around the world."? Q2) If Google spider have only US IP address, what happen to site which use IP delivery? Is this means that Google spider always redirect to us site since they only have US IP? Can anyone help me to understand?? One more questions! When Google analyzing for cloaking issue, do you think Google analyze when spider crawls the site or after they crawled the site?
Technical SEO | | Artience0 -
Google dropping pages from SERPS
The website for my London based plumbing company has thousands of specifically tailored pages for the various services we provide to all the areas in London. It equates to approximately 6000 pages in total. When google has all these pages indexed, we tend to get a fair bit of traffic - as they cater pretty well for long tail searches. However, every once in a while Google will drop the vast majority of our indexed pages from SERPs for a few days or weeks at a time - for example at the moment Google is only indexing 613 whereas last week it was back at the normal ~6000. Why does this happen? We of course lose a lot of organic traffic when these pages don't displayed - what are we doing wrong? Website: www.pgs-plumbers.co.uk
Technical SEO | | guy_andrews0