Business Address SERP problem in Google- What DO?
-
Hi Guys,
I have a business at "30 Auto Center Dr, Irivne, CA" when I search for "30 Auto Center Dr" Google search results will show a map result for 30 auto center dr, Tustin CA. It will show this map result for all surrounding cities and will only show Irivne, if I set my location to irvine. I'm not sure why this is happening. Cities that are closer to Irvine are also showing a map to the address located in Tustin.
Since Google is choosing to display this map result, I feel that this is causing me to lose customers. I have already done business listings and local seo to my current address,and was wondering if it would be worth it to change my address (My building has more than one address). Would this even be a good idea?
What do you guys think are my options here?
attached is the screenshot of the map result I am talking about.
-
Hi Qlkasdjfw,
If you are encountering this problem with your customers, I'm assuming you are either friends with the owner of the Tustin dealership and he is letting you know about it, or customers are reporting directly to you that they visited the wrong dealership first.
If the latter, I would grill them about how, exactly, they searched for this. My guess would be that they simply got confused about the 2 Auto Center Roads being so close together...not that they were doing searches for '30 Auto Center Road', because I just can't get my head around someone performing a search like that. Maybe they would even show you on their cell phone (if they used a cell phone) exactly how this happened, so that you would have more information about whether customers, in general, are puzzled by 2 identical road names in a 7 mile area (which probably confuses so many people) or if they would actually search for a business by looking up an address, instead of the business type or brand.
-
This is an issue because people are showing up at the tustin address looking for our dealership.
-
Good Morning!
Thanks for asking your question. What you are seeing is likely the result of one of two things:
-
Google is personalizing the search to what it believes the location of your device is (Tustin)
-
Given that these two Auto Center Drives are only 7 miles apart, Google is choosing the one it considers to be most dominant because you are not giving the search engine enough clues (like a city name) to decide which Auto Center Drive you are looking for.
As an aside, Auto Center Drive appears to be a common street name. When I did a broad search like yours for '30 Auto Center Drive', Google showed me results for a 30 Auto Center Drive in Vacaville...so clearly this is a street name in many cities in California. Because of the close proximity of the streets with identical names in both Irvine and Tustin, Google is doing the best it can to provide a relevant answer to a searcher (you) who isn't providing a very clear search term.
The good news is that your clients are almost certainly not searching for your business this way. They would be looking for your business with terms like 'auto dealership irvine' or 'lexus cars irvine' or what have you. Alternatively, if they are searching from devices that Google can identify with Irvine and are simply searching with terms like 'auto dealership', 'Prestige Auto Center' or 'lexus cars', Google will show them Irvine-based results in most cases, even without the city name being included in the search.
Please do not worry that you are losing business for the search you've mentioned - I very strongly doubt that a single customer would attempt to locate an auto dealer by typing nothing but a street address. Instead, focus on building your authority in the field for the search terms your users would typically use and you will be on the right track. I hope my reply has addressed and minimized your concerns.
-
-
Addendum - When I search for the name of your business, the Map it gives me is for the Irvine location and is correct. You should not be concerned about this.
-
Couple things here-
First off, why are you worried about SERPs from people Googling your physical address? If they are looking up a map of your shop, they are already sold on coming in to your shop. People don't just Google random addresses..
Secondly, their SERPs will be different than yours based on their set location, just as you said. If they are in Irvine, the results will display for Irvine. If they aren't, they will type in Irvine. That's how people use Maps...
I think this is a non-issue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google index graph duration in Google Webmaster Tools
Hello guys, I wonder, my sites are currently being indexed every 7 days, exactly. At Index Status page in GWT. However, this new site gets updated almost everyday, how can I ask google to index faster and more frequently/almost daily? Is it about SItemap.xml frequency ? I changed it today to Daily. Thanks!
Technical SEO | | mdmoz0 -
Why is my blog disappearing from Google index?
My Google blogger blog is about 10 months old. In that time i have worked really hard with adding unique content, building relationships with other bloggers in the same niche, and done some inbound marketing. 2 weeks ago I updated the template to something cleaner, with a little more "wordpress" feel to it. This means i've messed about with the code a lot in these weeks, adding social buttons etc. The problem is that from some point late last week thurs/fri my pages started disappearing from Googles index. I have checked webmaster tools and have no manual actions. My link profile is pretty clean as its a new site, and i have manually checked every piece of content published for plagiarism etc. So what is going on? Did i break my blog? Or is something else amiss? Impressions are down 96% comparing Nov 1-5th to previous 5 days. site is here: http://bit.ly/174beVm Thanks for any help in advance.
Technical SEO | | Silkstream0 -
Duplicate pages problem
The Moz report shows that I have 600 Duplicate pages, How can I locate the problem and how can I fix it?
Technical SEO | | Joseph-Green-SEO0 -
Google Analytics - Custom Variables
Hi guys, I'd appreciate any advice with this one. At the moment I'm in the process of arranging a URL re-structure. I was wondering what the best way would be to track the performance of the old URLs against new ones? We will be ammending the URLs for any new property pages which go live on our website but leaving the old URLs in play for any old properties listed. We're taking this approach for the moment so we can conduct analysis on the change. It has been mentioned to me that placing a 'setvariable' in the code of pages with the old URLs and ones with the new URLs would be a way of tracking performance. However, my knowledge in this area is a little bit grey. Any advice? Cheers, Mark
Technical SEO | | MarkScully0 -
Do I have a canonical problem?
Does this site www.davidclick.com have a canonical problem because the home page can be requested via 3 different urls http://www.davidclick.com/
Technical SEO | | Nightwing
http://davidclick.com/
http://www.davidclick.com/index.htm but I'm confused in terms of applying a fix for example all advice here http://support.google.com/webmasters/bin/answer.py?hl=en&answer=139066#1 says i need to identify the duplicate files and add So my question is please if I do have a canonical problem how can i fix it when I only have one file for my home page, there are no duplicates 😞 Any insights welcome 🙂0 -
Is this a google dance?
My website keeps moving up and down in ranking but stays within page 2 to 3. Everyday its at a new position.
Technical SEO | | ragivan0 -
Multiple redirects a problem?
When product is sold out I will 301 redirect to a category page if a similar product is not available, but now our web developer has changed all the url's of the category pages so I need to redirect them all to the new category pages but that means there are some products that are first being redirected to the no longer existent category and then being redirected again to the new category page. This seems like it might me be a problem having two 301 redirects so I wanted to find out for sure if it is. Unfortunately our system for redirecting pages is archaic so it will be difficult and time consuming to go back and redo all the redirects that are going to pages that no longer exist so I wanted to get some additional opinions before I do that.
Technical SEO | | KentH0 -
Sitemap.xml problem in Google webmaster
Hi, My sitemap.xml is not submitting correctly in Google Webmaster. There is 697 url submitted but only 56 are in Google index. At the top of webmaster this is what it says ->>> http://www.example.com/sitemap.xml has been resubmitted. But when when I clicked status button RED X occurs. Any suggestions about this, thanks...
Technical SEO | | Socialdude0