Local Search for Multiple Locations
-
Hi Folks,
The company I work for is based in Kendal in Cumbria in the United Kingdom (that's our head office) but as we are a training company and we have training locations all over the UK, how would I go about updating the local listings to reflect this. I'd like to specifically target our London based venues.
Any help much appreciated.
Gaz
-
Cheers. I'd love some of your 'golden nuggets' please!
-
No probs,
You can use the bulk uploader if you have a lot of locations likw we do.
If you need any other info on setting up your listing, golden nuggets etc give me a shout.
Robert
-
Brilliant. Pretty much what I had expected, so thanks for clarifying that for me Trespass. I'll get to work.
-
Hi Gaz,
yes you would need a seperate listing for each location. We have 136 of them lol
Each has its own landing page (only updated since i joined trespass 2months ago) as all listings pointed to the home page. Now each listing points to a landing page/store info page.
Robert
-
No problem. I appreciate you taking the time to answer.
-
yes I realised it a bit later, not a good idea to respond on Q&A in the morning
Trespass pretty much sum it up for me in terms of local searches, hope it helps!
-
Hi Trespass,
Thanks for your response.
As I mention above, we do have a physical presence in the locations we are targeting. So, to further clarify my question, how would you go about getting these in to your local listing? Would I need to create separate listings for each location?
Cheers
Gaz
-
Hi Nelly,
Thanks for taking the time to answer, and while your response is good advice for creating localised landing pages and optimising them for search, my question was specifically about local search results in Google, as in the local listings.
Thanks
-
Hey Gaz,
One way to do this is make location based landing pages based on the keywords you are optimising for. Let me give you a rough example. Lets say you target people who are looking for social media training and you have offices in London, Cardiff, Manchester, Liverpool and Leeds.
Assuming you optimise your web site for a keyword such as Social Media Training UK you can then create footer pages which lead to landing pages for keywords: social media training cardiff, social media training london, social media training liverpool etc.
Each of these pages should be optimised separately, try to avoid copying the same page and just change the location on the content, title, H1. I am sure that each location has different trends, price ranges, competition etc.
Keyword planner (while atm to me is nowhere near keyword tool) can provide you very specific location based keywords (you can use post codes and google maps to target the area) and give you an idea of what people are looking for within the areas you are targeting.
Don;t forget long tail keywords which can also be used as intelligence/insights for local trends. You can then use these keywords to create engaging content.
Hope these are some good starting pointers.
-
Hi Gaz,
As the local search results are based on "local businesses" it's important to have a physical presence in that area like an office, or a virtual office.
In the past I've used a virtual office with a forwarding service and it still works. The important thing is you have a presence in that city, have good quality citations, and real reviews.
Kind regards
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Local landing pages
Just wondering what the best way to handle the landing page from a google plus local profile is. I had changed it to page that I created for the specific location with a citation with correct NAP, but realized that in OSE that my root domain lost almost all its G+'s. I'm torn and just looking for some advice. I've done quite a bit of work trying to correct citations, adding citations, and reading reading reading to learn more about Google Local but the results have been pretty rough.
Image & Video Optimization | | jonnyholt0 -
Localized SEO for Restricted Niches
Sorry for the hypothetical, it's a sticky subject! Suppose I work for a company that offers Online Widget Counseling. Due to the fragile nature of Widgets, this service is only legal in one state and must be administered by a registered and regulated Widget Counseling company. Widget counseling is only available online so there is no competition from bricks and mortar stores. Unfortunately the SERPs are dominated by unscrupulous black market outfits offering Widget Counseling illegally. If we were to use intensive and strong local signals, could we expect the SERPs to favor our pages for searches "in or about" the state in which we are registered? Thanks for your help -SEO Newbie
Image & Video Optimization | | bbarber570 -
Google Places, Google+ Local, or both?
I understand that Google is in the process of merging Google Places into Google+ Local, but the current state is very confusing. There are still two separate signup pages, and neither even MENTIONS the other. If someone is establishing a business web presence today, what should we set up?
Image & Video Optimization | | LunaGraphica0 -
How businesses get local citations without submitting them?
How do some businesses get listed in directories like YellowBook, SuperPages, MerchantCircle, etc. without submitting their information. For example, my dad's company listed themselves in YellowPages and Google Places years ago, but also show up in the ones listed above without having submitted the information to them or having paid anyone else to do it...
Image & Video Optimization | | ChaseCameron0 -
Local SEO: Google Places and Google+
Hello, I'm a little confused by Google+ for business. I set up a Google Places page in 2010 and recently changed my address to incorporate my suite number and to spell out "Street" instead of abbreviating. I'm planning on carefully changing all citations to match. Next I started a Google+ page for my business. But I couldn't fill out the address and ended up requesting a postcard for verification to continue. The postcard was sent to the right address but no suite number. I'll still get the postcard, but I can't finish my page yet. Also, I don't know if I have to re-verify my Places page with the slight changes. Am I on the right track?
Image & Video Optimization | | BobGW0 -
Local SEO, hard time ranking a keyword
Hello. Im working with beauty salon client, i do rank them for top services, but there a term that i can't rank for, my page it optimized for this keywords (url,h1,h2) i have this keyword in Google places, as a category, and in description. i have build many citations with this term, BUT still cant rank it. If anyone can help me on that, ill be really appreciated, as i'm still learning this. Thanks You!
Image & Video Optimization | | Davidmez0 -
Google Places: "We currently do not support the location"
Does anybody know what is going on with this message? Instead of our Google Places page, we get the above message. 😞 To be mentioned that Google representatives called our business to verify this listing 2 times this week... Anybody got the same problem? Thanks!
Image & Video Optimization | | echo10 -
Local EZE Reviews?
Is anyone here a channel partner with Localeze or has subscribed? Any thoughts? http://localeze.com They want a yearly fee and to me this doesn't make sense as all it is doing is sending information to the local listing sites and this should be a one-time deal.
Image & Video Optimization | | qlkasdjfw0