Search Results Showing Additional info/Links
-
Did I miss something? I was looking at search result listings this morning and noticed that Walmart has additional information at the bottom of their (non-paid (I think)) search results.
Please see the attached image and you'll notice links to "Item Description - Product Warranty and Service - Specifications - Gifting Plans"
How are they doing this? I just noticed the same on one of our competitors listings so It's not just Walmart and the links are item specific.
(I have update the image)
-
Thanks for the response and the suggestions - I have updated the image so it works.
I guess they are site links pertinent to the particular page (in our case Product) and not the Company. I've never noticed them before. Is there a method to influence Google on these? (they say not but I just have to ask).
We use Rich Snippets religiously.
Thanks again - I really appreciate the response.
-
Hi Bennie,
The image was not uploaded properly. Cant view it however you might be referring to sitelinks. They are assigned randomly by Google and can be controlled vai your GWT console. More info on sitelinks here.
-
There are various snippets that Google may add below an organic listing. Some examples include Sitelinks, reviews, breadcrumbs, location data, authorship information etc.
You can go into your Google Webmaster Tools console and see what sitelinks Google has selected and even decide that you want to remove some of them. The sitelinks are chosen by Google and are a function of your site structure and authority of pages.
Other data than can be shown is using rich snippets
https://support.google.com/webmasters/answer/2722261?hl=en
This can also include product information
https://support.google.com/webmasters/answer/146750?hl=en
If you have this type of data on your site, it is a no brainer to mark it up where appropriate.
Generally I would follow the standards in Schema.org, but Google also has a markup helper tool
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have very good backlinks but not showing in search console?
hi, i have some editorial links from some sites, they are appearing in google search results even when i select verbatim, long story short-when will they show up in search console. are they indexed by google? if they are showing in search results , does that mean they will also show up in search console? i am confused.
White Hat / Black Hat SEO | | Sam09schulz0 -
How many links can you have on sitemap.html
we have a lot of pages that we want to create crawlable paths to. How many links are able to be crawled on 1 page for sitemap.html
White Hat / Black Hat SEO | | imjonny0 -
Multiple similar links without the penguin?
Hi, I´m working with a site where clients proudly will publish a link to us as sort of a sign/partner symbol for using our services. Potentially we could have thousands or at least hundreds of links pointing to us and we could tailor/provide snippets for the links that clients can use on their site. I´m part of a team that just started working with this site and I realize this is a great opportunity that has not yet been exploited. I´m also a little paranoid that this tactic might be picked up by the penguin or that google sees it as black hat if not done wisely ? But links will only come from respectable business sites although ranging from different genres both really big and small.
White Hat / Black Hat SEO | | Agguk
Today links are mostly leading to our frontpage from our clients but I would like to tailor links so that each client could link to a page that is targeted on the keyword/service they have been using (and awarded diploma for) I think this would serve both the client and our SEO better ? I would really appreciate suggestions and comments on how to approach this best! Here is my plan so far, trying to make good/right use of the opportunity without offending google:
-Most links will be through a logo/sign that shows the award/diploma earned through our service.
I think the "alt" -tag should include both our company brand name and the service/target keyword for the page it´s leading to. -We could also provide a short text describing the earned award and our brand name and this whole text would also lead to the same page on our site.
...I guess using only the targeted keyword as anchor -link within the text would be a bad idea? -Where possible I would also like to customize this short text a little for each client (although that will be hard and only possible to some degree). As we provide "link material" for the client to include on their site, would it be wise to have them use an image that is hosted on our site or send them the image so they can publish that instead? Grateful for any feedback on this! Thanks!0 -
Do I lose link juice if I have a https site and someone links to me using http instead?
We have recently launched a https site which is getting some organic links some of which are using https and some are using http. Am I losing link juice on the ones linked using http even though I am redirecting or does Google view them the same way? As most people still use http naturally will it look strange to google if I contact anyone who has given us a link and ask them to change to https?
White Hat / Black Hat SEO | | Lisa-Devins0 -
How to deal with link echoes of former hacked websites?
Hi all, I'd know which is the best way to deal with link echoes of former hacked websites that Webmaster tool reports. to clarify: when you download the backlink report from Webmaster tool you'll have a list of backlinks discovered, but if you follow one of those links you will see that on that page there is no link to your website. the source code is also clean, no hidden links or other dodgy technique. Since that the topic is usually miles away from my industry I have to assume at some point that site has been hacked by a spammer who placed that backlink. In this case what should I do? Ignore it, disavow the domain or what? Moreover, which is the best procedure when you have to face a site which points a lot of backlinks from only its sub-domains? For example: this dodgy spammy website : http://px949z32.com/ is apparently a desert, but when you do site:http://px949z32.com/ you'll discover 55,200 results! Would be it be enough to just disavow the root domain http://px949z32.com/?
White Hat / Black Hat SEO | | madcow78
As I don't want to wait too long before taking any action, my plan is to disavow all those domains without any mercy, although I can't find a current backlink in one of their pages. I will do this, as at the minute my concern is they will be hacked again and I have to face the same issue again and again Thanks to all, P.0 -
What is your SEO agency doing in terms of link building for clients?
What are you or your SEO agency doing for your client's link building efforts? What are you (or the agency) doing yourself, or out-sourcing, or having the client do for link building? If a new client needs some serious link building done, what do you prescribe and implement straight off the bat? What are your go-to link building tactics for clients? What are the link building challenges faced by your agency in 2013/2014? What's working for your agency and what's not? Does your agency work closely with the client's marketing department to gain link traction? If so, what are collaborating on? What else might you be willing to share about your agencies link building practices? Thanks
White Hat / Black Hat SEO | | Martin_S0 -
Competitors Building Bad Back Links
Hi there, I recently checked the back links for my site using Open Site Explorer, and I noticed a huge number of bad back links which I believe a competitor might be building to help lower my ranking for a number of highly competitive keywords. Besides spending time disavowing these links, what else can be done? Has anyone else been faced with the same problem? Any help would be appreciated. cXT0lvd.jpg
White Hat / Black Hat SEO | | bamcreative0 -
Duplicate content showing on local pages
I have several pages which are showing duplicate content on my site for web design. As its a very competitive market I had create some local pages so I rank high if someone is searching locally i.e web design birmingham, web design tamworth etc.. http://www.cocoonfxmedia.co.uk/web-design.html http://www.cocoonfxmedia.co.uk/web-design-tamworth.html http://www.cocoonfxmedia.co.uk/web-design-lichfield.html I am trying to work out what is the best way reduce the duplicate content. What would be the best way to remove the duplicate content? 1. 301 redirect (will I lose the existing page) to my main web design page with the geographic areas mentioned. 2. Re write the wording on each page and make it unique? Any assistance is much appreciated.
White Hat / Black Hat SEO | | Cocoonfxmedia0