Blog Analytics broke for two weeks. How do I account for these hits in my monthly report?
-
The Analytics on my blog broke for about two weeks before I realized it. I need to come up with some estimated numbers for total pageviews, referrals, direct hits, etc to add to my monthly SEM report. I took the average of the past four 2 week periods to come up with the number of hits. Should I just add this number to the total hits on my site? Or are these hits being counted twice if they went on to the main site?
-
You could take some averages of the same time frame over the last few years if you have the data, for instance compare:
8/1/12 through 8/7/12 to 8/1/11 through 8/7/11 and 8/1/10 through 8/7/10
From there take the average increase/trend and forecast it for the missing weeks. Finally for some quality control measure it from the few weeks leading up and the few weeks after to ensure you are still close.
Other than that i would go with the "honesty is the best policy" approach.
-
If you plan on using this data for other projects internally, I wouldn't do it. But if your boss just wants a rough idea and the data isn't being used towards anything. I would take the 2 weeks from the previous month. There is no exact size and doing it any way will create an inaccuracy.
If you use another SEM software like Marin, you can find out how much traffic was pushed through by the number of 'clicks' during that time. It should give you a good idea on traffic which will allow you to calculate the an estimate on pageviews and other KPI's.
If you are doing SEM and not running another program to assist you, get on it quickly. It will save you a ton of time and increase ROAS.
Hope that helps.
-
No, I'm in house. I told my boss and he wants me to estimate based on the past periods
-
If this is for a client website. I'd be honest and come clean to your clients, let them know that your Analytics broke.
Your clients might be using the SEM report for other projects internally and inaccurate estimates might effect other projects they are working on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics SEO Queries Not Showing
Hi All, This might be a silly question, but for all the properties I monitor in Google Analytics, I'm now showing no data for SEO Queries under Acquisition for the past 6 days. Normally I would expect a few day delay in queries, but nothing for 6 days is somewhat peculiar especially as it was functioning fine prior to November 12th. Does anyone have insight into what might be going on? Thanks! URaNMa3
Reporting & Analytics | | amichaels0 -
Google Analytics Automated Reporting
HI all, I tend to do a big reporting powerpoint deck using screenshots from google analytics and tables I create year end and mid year. It's like an 80 page report for the 10 webisite swe have and then I go ahead and make annotations as I see from the data. That being said this can take a lot of time, up to a 40 hours of time to pull it all together or more which is challenging when you have daily meetings. Anyhow, I've looked into automating and tried a couple things: 1. Tableau- but it keeps crashing and seems tedious 2. Dashlane and supergrabber- seem a bit tedious to set up too. Anyone have ideas on how to better shar ereporting in the organization in this type of format for a website (websites)? Organic, paid, traffic, etc. Laura
Reporting & Analytics | | lauramrobinson322 -
Google Analytics to sub domains
Hi, I have a site xyz.com and two separate sites on sub domains xyz.com/abc and xyz.com/def. What's the best way to go about with GA such that I can get all the data in the same place. Should I use the GA code for xyz.com on sub domains as well? Or should I create separate profiles?
Reporting & Analytics | | mayanksaxena0 -
Google Analytics: Different stats for date range vs single month?
I've been scratching my head, chin, and you name it over this one. I have an advanced segment to remove bot traffic from my data. When I look at the Audience Overview data for a single month (let's say Aug). I am shown a session count. No problems here, however If I set the date range to (January - August). The august monthly stats is incorrect, much lower. What this means is that, if I export a CSV report from Jan-Aug, the data is wrong compared to individually recording a month. Anyone faced this? I've asked the question over at the Google Analytics technical section as well, but no answer P.S I even used the 'control the number of sessions used to calculate this report' tool but no luck.
Reporting & Analytics | | Bio-RadAbs0 -
Analytics options for website builder
I'm working on a website builder with a few friends and we would like to track traffic statistics for each site built on our platform. We're looking for a solution to dynamically generate analytics for each site published on our platform. I've used Google Analytics for a number of years, but I'm not sure if it's capable of doing something like what we're looking for. Any chance someone could throw me a bone? Thank you in advance!
Reporting & Analytics | | NickMacario0 -
How do I keep the SEOmoz bot from showing up in my Google Analytics?
I noticed today that we had a huge spike in visits on December 9th of this month. We are talking like 13,000 more visits. The network the visits were from was psinet inc. Any suggestions on how to keep these bots from registering in my Google Analytics? Is there an ip address I can exclude?
Reporting & Analytics | | Hosmercars0 -
Google Analytics underreporting
I have a site selling items, I use paypal buttons and get a report using ipn back from paypal telling me when I have sold a item. I also have a Google analytics event setup on the button, and one on the confirmation page.
Reporting & Analytics | | AlanMosley
For example in the last few days I have sold over 10 items from the website, but have only 2 events from the button and none from the confirmation page. The confirmation page depends on the user getting redirected back from PayPal so I can see that being upper reported, but there is no way you can buy without clicking the button.
I have the chrome addon from google to debug your analytics code and it fires every time.
The figures seem to report only about 20% of events over a long period of time. If it was not working at all, I could assume I have not set things up correctly but this is not the case, I get a regular flow of events but at about 205 of sales.
I am very disappointed with GA, seems a waste of time. anyone else had the same expirence?0 -
Google analytics - help
Hello, What is meant by campaign expiration in Google analytics ? The default value is 6 months. what does it mean ?
Reporting & Analytics | | seoug_20050