Anchor Text Profile Only Branded
-
So, I was looking at my backlink anchor text profile and easily over 90% of my links use some variation of my brand as the anchor text. This includes my full brand name, a shorter more common name and the naked url. My question is, is this bad for my ranking? I know having too many money words as anchors is not good, but what about having too many brand anchors?
-
While on a smaller scale it may not have a direct influence on ranking (because it is a brand name) it can be an issue if it is overdone. I believe for brand names (in most industries) Google does not penalize as heavily when compared to standard anchor text or keywords. However, moving forward I would try to limit over-usage of your brand name and continue to use the other variations as well.
-
Google allows a higher threshold of brand name anchor texts because that's how people would naturally link to you commonly. That being said, it's good to hear that they are variations, I would keep mixing them up as much as possible.
-
I think it depends on the niche that you are in and what your competitors are doing. If your competitors have a very small percentage of branded anchor text, that could make you stand out, hopefully in a good way. High percentage domain/brand match anchor text is generally a very good SEO practice.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
LinkedIn & B2B Marketing/Brand Authority: How Useful Is It?
Hi Folks, I'm in the process of drawing up some detailed step by step marketing and content strategy guidelines and I'm currently researching LinkedIn as a platform and the potential benefits for B2B marketing on it and building brand authority. I'm coming across some conflicting data regarding how useful it is. Does anyone have any experience or opinions on the viability of LinkedIn for B2B marketing and building brand authority? A couple of questions would be: Is it a viable B2B marketing platform? Is it a good place to build brand and industry authority? What techniques would you concentrate on over others? Any advice on the subject would be great. Thanks, folks. Regards Gareth
Branding | | PurpleGriffon0 -
Brand Migration Issues
My company is in the midst of a brand transition and is experiencing some difficulties in migrating web content to a parent company domain. When content from the old domain was migrated to the parent, there were rel-canonicals set on top level pages of the old domain referencing its equal on the parent destination. Then each sub-page was redirected to the parent company. What I have found is that the only pages that indexed on the partent domain were the top level pages. I am having a hard time figuring out why the sub-pages won't index. Does anyone have advice on how to handle this? Would reactivating the old URLs and setting rel-canonicals help? Also when should 301 redirects be implemented?
Branding | | Lexmark_Web_Strategy0 -
Changing Social Media Profiles Name
Hi Mozzers, A client is thinking about changing their social media handles to shorten them to just their brand name as opposed to brand name plus the word 'apparel'. What is the implications of doing this and does the link change from facebook/brand-apparel or does the URL stay the same? Thanks Gareth
Branding | | Bush_JSM0 -
Google plus reviews and multiple company profiles
We have a Google plus profile for our brand/ organisation which has become quite powerful. We are conscious that we don't want to miss out on local search queries so want a local page but we don't want to get rid of the company page that we have built. We are a nationwide website with one physical shop. Will having a local business Google plus page and a company Google plus page be seen as duplicate or in any way negative- especially if you are posting similar/ the same links and content on both pages. We also want to encourage reviews- is it possible to leave reviews on company pages or is it only though local G+ pages? There is a reviews tab but it does not seem possible to leave reviews. On the main Nike G+ page is it possible to leave reviews or would those companies have to set up local pages for people to review?
Branding | | VUK-SEO0 -
Should I put my "brand" in every one of my posts / pages?
I've heard different thoughts on this and wanted to see what you the seomoz group thought. I have been leaving my "brand" out of my titles so I could create longer titles (without my "brand" taking up precious space.) I've also read that adding your brand can take away from the words you want to optimize for in the title / post. I've read other places that you want your brand in every page title to "strengthen" your brand. Long story short, I'm trying to figure out if I should add my brand to the my page / post titiles, or leave them as is. Feel free to check out my site and current title template if you'd like. Thanks!
Branding | | NoahsDad0 -
List Quick and Dirty places to seo-tag images/content for new brands
I'm helping a new brand (service industry) to try to dominate the first page for their own name. They have a name that also exists in another state AND a negative Yelp review which (shows up #4, whilst they show up #1 on google unpersonalized search). Aside from Linkedin/Facebook/twitter, what are good places to Tag Images and have them show up under the search for this company's name. This is a picture/heavy industry (jewelry) and I'm looking to create profiles on several sites that would immediately show up if I tag the content properly. Are quora/pinterest good choices? I need to grab-bag as many properties as possible. Secondary question: would these properties on quora etc, respond well to exact-match anchor text links to shoot them past the negative yelp rating that is showing up #4 for their brand?
Branding | | ilyaelbert0 -
Acquired Premium Domain, question about Brand name change related to SEO
We recently acquired a premium domain name The domain we were operating on before had a lot of SEO done on it, as well as branding campaigns. Now that we have the premium domain, would it be wise to start doing SEO on the premium domain and discontinue old domain promotions if we plan on changing the brand name? to clear up any confusion, we own for example AAAFurnitureStore.com we acquired the premium domain: AAAFurniture.com should we redirect AAAFurnitureStore.com -> AAAFurniture.com or since we already have established presence/brand do opposite and redirect AAAFurniture.com -> AAAFurnitureStore.com and keep the brand name same as "AAA Furniture Store"?
Branding | | lafurniturestore0 -
Need a quick simple report comparing popularity of two brand names...
CURT Manufacturing compared to Reese Products. curtmfg.com and reeseprod.com Both sell towing and trailer hitch products. What is the best approach you can recommend using the Pro tools? I perform lightweight analytics using Google Analytics, and some keyword tools here, and also Majestic SEO and Compete - but not a pro and would LOVE it if someone can give me best course direction. Thank you, M Adelman
Branding | | CURT-20817
CURT Mfg.0