How can I "target keywords"?
-
Hello everyone,
Could you please explain how can I "target keywords"? So from my understanding, I do a research on keywords, then find those which I can rank for easily, and then what? Do I build links to my website pages with these keywords? Or do I create different articles on the website with this keyword?
-
Have you run any campaigns on FB, Twitter G+ for the page you want to rank?
No. we just have company pages on the social networks
-
What you are asking here is essentially "What is SEO and how do I do it?"
Well it's kind of an incredibly long answer and explanation and basically in order to truly master what you are after it will require you to spend some time learning the trade. These forums are a great place to do that, but probably not the best place to start. Moz does have some great resources to get you started, however. I would head this direction and read through every last page they offer if I were you: http://moz.com/learn/seo
-
Both will work... You want Google to see your site as authoritative so the more content/pages you have for those terms the better..
Social is becoming more and more important so if you can create something shareable on the page you want to rank for the better it will rank...
Have you run any campaigns on FB, Twitter G+ for the page you want to rank?
-
- Content
- Title
- Header
- and URL
So let's I have done so, but most of the competitors have the same stuff. lets say I take a keyword "best savings rates", and of course most of the competitors have the same keyword distribution. Can I outrank them by writing another article on different topic but which targets the same keyword? Will this help? Or should I build links around this page (best savings rates)?
-
"Targeted Keywords" are usually competitive terms. What if you club more contextual keywords, terms(long-tails), questions.and create valuable content around it.
Same time, based on same subject you can make and embed some cool Powerpoint PPT(Slideshare), infographics (Pinterest) on same page.
Ensure download time, Typography and overall elegance.
This is what you are targeting audiences and not keywords. Keywords are means. Its ok to analyze search volumes of keywords (I bet they always are approximate, non-accurate and fluctuating)Serve "intent" of the search not "Search Terms"
Regards, -
Hi,
You will need to create content that has these keywords in it. You will then need to optimize the page that your content is on. If your keywords are in the:
- Content
- Title
- Header
- and URL
You can be sure that when Google index your page you will start ranking for these keywords.
This is just one way to optimize your page for your keywords... make sure you also add share buttons for poeple to share your page socially. Don't forget that if you want people to do this make sure you create great content that people will find interesting and want to share.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
German Keywords
Hi I wanted to check the volume of a keyword in German but unfortunately, it shows no data available.?
Keyword Research | | Raymonda
Is this actually possible to research German keywords with your tool?0 -
I'm finding it difficult to make a decision on keywords to select to target for new site?
Hi, I'm doing keyword research for a small site and followed the standard keyword process of using Ahrefs and Google's keyword planner tools to see what keywords are being searched for my service. There are keywords that have a higher avg monthly search volume but they are aren't as relevant as ones that include the word cheap or affordable for example but those ones are only 300 monthly searches per month which seems very small for the main page of the site. Any advice what I should do in this scenario? Do I choose a more relevant keyword with lower search volume or go for one with much higher avg monthly search volume which is much more competitive?
Keyword Research | | TZ19820 -
YouTube Keyword Research
MOZ has some really powerful tools available to us, but I was wondering if there are any tools for conducting keyword research for YouTube? Thanks!
Keyword Research | | Alaeddin1 -
How can we stop an article ranking so highly?
We secured an article on national newspaper site for a client which now ranks number one for its own branded search term. Since we secured the article (over two years ago) the client has changed the direction of its business so the article is now no longer relevant and is actually causing a lot of trouble for the client. When people search for their business the article is telling readers one thing when their business actually does something else. How can we stop this article ranking so highly?
Keyword Research | | HeatherBakerTopLine2 -
Organic Keyword Traffic/Strength
Hello! Does anyone have any suggestions to get an accurate search volume on organic traffic? I've been using Google Adwords however there is a big difference in Paid vs. Organic. Moz currently only pulls Bing. Any suggestions much appreciated!! Thank you!
Keyword Research | | TP_Marketing0 -
How can I easily track multiple keywords for multiple pages?
We are creating landing pages to target keywords, and would like to be able to have something set up so at a glance we can see each page's rank for its targeted keyword. For example, if we have pages with the URLs of example.com/sites/purple-widgets, example.com/sites/purple-widgets-for-cheap, example.com/sites/cheap-purple-widgets, etc., we'd like to see the rank of each of those pages for their respective keyword ("purple widgets", "purple widget for cheap", "cheap purple widgets", etc.). Any suggestions?
Keyword Research | | brandonRT0 -
Keyword difficulty %age
I am using the Seomoz keyword tool to do some research. Some of the keywords I am researching are returning with a difficulty of 20 - 30% , are these good percentage keywords to target. I will obviously be following Seomoz tips / methods etc
Keyword Research | | wtfi0 -
How do you optimize for compound keywords
What is the best way to handle keywords like "switchplate covers"? The key word may be seen as either a 2 or 3 word phrase, depending how you handle the compound term: "switch plate" or "switchplate" In google KW it shows different results for switch plate vs switchplate as well as using cover vs covers. I've tried using all the variations in my descriptions, titles and H2s but I think this is diluting them all. Can anyone show me best practice guidelenes or examples of good solutions to these kinds of compound key words? Thanks Handcrafter
Keyword Research | | stephenfishman0