Keyword tracking- Local
-
Silly question about Local ranking monitors.
If I have a local client in Pheonix, AZ and I want to track rankings for keywords. Is it best to monitor city+keyword or just keyword?
I have ran tests with multiple clients and locations, and cannot ascertain the difference- as far as rankings go. I appreciate all input.
-
Hi Tammy,
We now have local ranking tracking! Check out the information over at http://moz.com/blog/local-rankings-in-moz-analytics.
-
Excellent thank you so much!
-
Very nice, thank you!
-
Hi Tammy,
A couple of suggestions.
-
You might want to check out Whitespark's Local Rank Tracker (see: https://www.whitespark.ca/rank-tracker). The creator, Darren Shaw, is extremely Local-aware.
-
If you are in the dental space, you might like to follow Linda Buquet, if you aren't already doing so. Linda used to be a specialist in Local SEO for dentists before she started her forum (see: http://localsearchforum.catalystemarketing.com/) and she often shares good tips related to this.
Hope this helps! Dentists are really nice clients, in my experience. It's a nice market in which to specialize!
-
-
Tammy,
As a side note something I am doing in the Chiropractic and horticultural space is doing you tube videos and pictures with good key words. This seems to shoot up in the rankings higher. Especially if you have authorship set up. I would also suggest virtual seminars on Google Air that are saved to Youtube. These are great ways to get top rankings on harder key word sets. Another simple thing is to do a quick presentation in Presenter(powerpoint) with voice overs and export to video. Either of these can be done on a fairly small budget and they get good results.
Ron
-
Excellent answers, thank you everyone.
1. Currently using Myseotool ( and Moz of course) - Myseotool allows you to set the 'city, region' when you have a campaign.
2. Yes, I STRESS to the clients that rankings are essentially eye candy and not much more, that traffic and conversions are the most important. But, as with most clients, they are determined to look at rankings.
3. I understand geo targeting and expect it - as well as personal results based on user intent and previous searches. I have also explained this phenomenon to the clients, but not sure 100% of them get it or recognize the fact.
4. While world domination is on my list, over 70 of the clients are dentists, so local is by far the most important. I do find the longer tail keywords to be easier when combined with a local G+ place optimized - yet have a few that will show up in National rankings, which is what made me ponder.
Thank you again, these are all awesome answers- I heart Mozzers!
-
Tammy,
First of all this is not a silly question, it is very astute. The problem/opportunity is that the search engines are in transition and location is just one consideration on your ranking in any given search. The answer depends on what your ultimate goals are as well as where your client is at now.
What I have observed is that long tailed key words like SEO Phoenix are in relative terms easier than general terms. As you improve your ranking factors in general relative to your local competition you will start showing up higher in the rankings. As these other factors improve more you will start showing up everywhere on more and more general terms.
So if your goal is just local listings just track the long tailed key words. If your goal is to rule the rankings universe on the searches your client wants I would track the general terms as well as the more specific long tail strings for your area.
because of my own megalomania issues I always track both ;).
Ron
-
Hi Tammy,
Your question isn't at all silly. What are you using to track local rankings? What tool? Or are you doing this manually?
Do bear in mind that there is no authoritative, set ranking for any local business. Why? Because Google personalizes the results for all users. So, what you see ranking #1 on your computer in your location may not be what I see ranking #1 for this term. Though you can get a relative idea of rankings, you can't really get an exact idea, making it important to educate clients on the fact that other metrics are a better gauge of marketing results. Traffic and conversions really matter! Rankings matter, too, of course, but not as much as phones ringing.
-
Google has geotargeting enabled for everyone searching on google.
What does Geotargeting mean?
1. Potential customers/clients might search for a "dentist" and not type in "phoenix" however google knows that they are in phoenix so google provides search results as if you typed in "dentist in phoenix."
For local search terms, always use the keyword + city. In some cases, there are multiple cities with the same name in different states. In that instance, monitor keyword + city + state, spell the state out or use initials.
-
I would definitely monitor city+keyword.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Planner not showing exact match
hi guys I'm currently trying to optimize a site for 'Recruitment Agency North West' when I enter his term into keyword planner it gives me no results for the exact match, but offers me figures for 'Recruitment Agencies North West' Am I to assume that nobody has ever searched 'Recruitment Agency North West'?!!! and that I should be focusing on 'Recruitment Agencies North West' as my main key phrase? Is there another site other than keyword planner that will give me results for 'Recruitment Agency North West'? cheers M
Keyword Research | | Staunton_Rook0 -
How granular should I get with Keyword research?
I'm doing KW research for a new business. My understanding from KW research guides: Use tools to create a list of thousands of keywords Analyze difficulty and search volume Reduce your list and do on page optimization for your select KWs My dilemma with this approach is that it seems "keyword based" rather than "intent" or "category" based. e.g. Let's say I have a grocery store. Ignoring SEO, I know that these are my main categories: Produce Meat Dairy Canned Goods Baked Goods In other words, the above categories are the general "intents" and "categories" that I'd really want to rank for. Keyword tool shows that they have high volume and high difficulty. Let's say that after doing keyword research, I discover "Low Fat Chicken Breasts" and "Turkey Sausage" and "Cheap Meat Wholesale" have decent search volume and low competition. I don't quite understand how I'm supposed to utilize these fringe keywords in my on page SEO plan because it doesn't make sense as a human to categorize my site that way. Not sure if this is clear. Basically I'm trying to figure out if I should really be getting this granular on keywords to help guide my store categories or if I should just be picking broader terms.
Keyword Research | | clarasboutiqueusa0 -
Should I concentrate keyword ranking locally or nationally?
Hi all, I have spent few last days reading here in community and watching Moz videos about keyword research. I used keywords planner tool. Here is the question. When I researched keywords I took into account search traffic nationwide UK rather then my local search volume. My photography business operates more for local customers rather then nationwide. Does it mean that I need to concentrate on my local city/region search volume rather then nationwide. After I have done Nationwide keyword research I realised that most of those keywords which are with really high search volumes are pretty much non existent in my local search results. I meant to the point that keyword search volume is under 10. Considering that I have small number of pages i could use them for, my guess is that it is no point to target those high search volume keywords as most likely those won't be my clients anyway. I might be getting all this wrong, but wanted to ask here. Thank you all, Regards, Armands
Keyword Research | | A_Fotografy1 -
How to finalize the keywords for SEO?
Hi, I use the following method for keyword research: Create a long raw list of keywords. Use Google AdWords Keyword tool to find monthly searches. Find raw competition. Find direct competition (via allinanchor: search operator) Calculate KEI (Keyword Effectiveness Index) Calculate KOI (Keyword Opportunity Index) Is there any other (better) way to execute the keyword research? Or is finalizing/selecting the keywords only on the basis of monthly searches sufficient? In short, how to select the best keywords from a long list? Thanks & Regards
Keyword Research | | IM_Learner0 -
Keyword Stuffing?
I'm the copy writer for a marketing firm, who is doing the SEO work for a website that sells wholesale Disney apparel. I was recently asked to rewrite their homepage blurb, as it was all over the place. However, one thing I'm wondering is if you guys felt the various Disney keyword combinations (IE: Disney Beach Towels, Disney Mugs, Disney Travel Mugs, etc) were necessary for SEO purposes? Or, if they would be considered keyword stuffing? I thought they seemed pretty spammy, but I just wanted to run it by you guys and get your thoughts. Both versions are below. Thanks! Current: Welcome to our website. We are so glad that you have found us, and hope that your ordering experience is a positive one. Here you will find all the Licensed Disney apparel you will ever need to fill your store. We offer Disney apparel in all sizes; infant through plus size. Styles include adult, men, women, youth, toddler, boys, girls, infants, sleepwear, fleece, tanks, dresses, short sets, tee shirts, and much more! Are you looking for Disney licensed accessories? Want Disney licensed collectable pins? We have 80+ designs. We also carry Disney beach towels, Disney mugs, Disney travel mugs, Disney tumblers, Disney beach bags, Disney totes bags, and Disney messenger bags, and more. In addition to all of our Disney products, we also offer other high demand licenses such as Marvel, and Nickelodeon. **REVISED:**Welcome to ------- online shop! Our top priority is providing retailers with a wide array of wholesale licensed apparel and accessories from renown brands like Disney, Nickelodeon & Marvel. We carry a vast inventory of products, in a variety of shapes, sizes, colors and styles - so your store can always stay stocked with all the in-demand items kids and adults crave! Whether your customers want Mickey Mouse t-shirts and beach towels for their next vacation, or Tinkerbell travel mugs and tote bags for everyday use, our wholesale Disney selection has you covered. We also carry over 80 designs of Disney’s popular collectible pins and an equally rich selection of licensed Marvel and Nickelodeon goods.
Keyword Research | | BrandLabs0 -
How should i see exact search volume of keywords
One of the seo company provide me the 2 keywords which have a 5400 exact searches per month but when i see this on google adword tool i didn't find 5400. it is only showing around 500-1000 exact searches, so how they are calculating these exact searches.. Here i am posting my screenshot please check - http://i46.tinypic.com/ezs7b.jpg
Keyword Research | | xplodeguru0 -
Help finding some decent keywords
Anyone care to help a SEO Newbie find a couple of key words that would be easier to rank for for my website that provides kayak fishing information? mysite: yakangler.com The key words that I've identified are as follows: best kayak
Keyword Research | | mr_w
fishing from a kayak
fishing kayak review
fishing kayaks
kayak and fishing
kayak fishing
kayak for fishing
kayak reviews
kayak rigging
kayak weight limit
kayaks fishing
kayaks for fishing But I'm worried I'm missing the point, I don't see hardly any traffic from most of these. I've really tried to rank for "kayak fishing" but seem to be totally lost in the Google Panda abyss. Any advice on a different word or strategy would be greatly appreciated!0 -
What do broad match keywords represent?
Exact match is perfectly easy for me to get my head around - broad match, not so much! Take the phrase, "removing blueberry stains." Is the broad match data for this that I'm seeing in the Google keyword tool for searches that involve any of these particular words, in any phrase, in any order - just so long as they're all there? Any help with this concept would be much appreciated.
Keyword Research | | ZakGottlieb710