Keyword Rankings Report Accuracy
-
How many of you routinely have inaccurate data in your Moz Pro keyword rankings reports? I just checked 5 of our terms that came in this morning - yes, it's a not logged in, non-personalized, incognito, cleared cache search - and none of them actually ranked where Moz said they ranked.
One was listed in the top 5 and wasn't even on the first page. One was listed at position 3 but was actually at position 8, a big difference when it comes to CTR. And the report will have stuff like our brand name not ranked at all one week, then jumping by 45+ positions the next week, then gone the next week. And it doesn't fluctuate like that.
I get that the reports are general to what most people see, but should such big disparities be expected?
-
Hey David,
Tom brought up some good points and he's spot on with the fact that Google is always difficult to compare anything against. They have so many more details that we can't replicate even with incognito windows such as Region, IP Address, Time of Day, etc.
I took a look at your account and compared a handful of keywords. You definitely have some volatile keywords that fluctuate often. This makes it harder to keep the reports up to date with the daily rankings since we run these reports weekly. You may want to utilize Rank Tracker to check keywords a bit more manually if you want more control over your comparisons.
If you have more questions about your keywords and reports, the help team is always happy to investigate specific situations to give you more details about the comparisons. Feel free to email your examples to help@moz.com and let us dig in for you more.
-
Hi David
There's obviously a few things just to check on - such as checking the right localised version of Google is being tracked and also the fact that the rankings update each Friday and not daily.
Having said that, seeing such dramatic fluctuations is a bit much. It's probably a good idea to flag this to the customer support team and see if there are any issues.
In the mean time, if you're looking for a free keyword tracker that is accurate the majority of the time, you might want to try Rank Checker Ace for a web-based platform, or Rankerizer for a program that you can install on your PC.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Why is Moz reporting 308s as 302s?
Got a looooong list of redirect issues in my crawl for a new client, all reported as 302s but as far as I can see they are all 308s... which is perfectly fine, right, or have I missed a memo? They even confirm the 308 status in the moz detail.
Moz Pro | | Algorhythm_jT0 -
Keyword Rankings
Hi there, Are you able to request keyword rankings for a particular day? This would help me with client reporting. If you have any additional information, I'd greatly appreciate it. Regards, Andrew
Moz Pro | | JuiceBoxOM0 -
Rank Tracker report truble
Hello, I am new at SEOmoz, and I am having some troubles setting up my rank tracking report. Last week I set up e-mail notifications, but it hasn’t been delivered to this day. Can anybody tell me when do you usually receive the report via e-mail? Thank you.
Moz Pro | | Spletnafuzija0 -
Major Keyword Ranking Drops INCORRECT
For multiple clients I have seen a drop of more than 10 ranking spots for keywords we previously placed well for and made no changes to those pages. We decided to manually check where the pages are and majority of these keywords showing crazy declines are really sitting in position #2 without SPYW, with the rest still being in on 1st page. Now we have to personally check these dropping rankings and manually change them for reports. Any reason for this? Anyone else experiencing the same problem?
Moz Pro | | ThnkAgency0 -
Keyword Difficulty Score Not Available
What exactly does this mean? That the service is down? Or the score will never be available? It seems like I get that and then the tool gets stuck and I get no other data.
Moz Pro | | endlessrange0 -
Does SEOmoz have a keyword visibility report / tool?
Know of a tool where I can show the overall success of a set of keywords, us vs. the competition? A visibility report where a #1 ranking is worth 30 points, #2 is worth 29, so on and so on down to #30 worth 1 point, outside of the top 30 is worth nothing. (something like this). Trying to show an overall visibility scorecard, not sure if I can do it here or with some other tool. Didn't see it on Raven. Thanks!
Moz Pro | | akim260 -
Why are SEOmoz Pro Keyword Ranking reports different between two 301-linked URLs?
Hi, My main domain is www.dancenut.com. I have this 301 URL redirected to www.dancenut.com/boston/. I set up an SEOmoz Pro campaign for each of these URLs in order to see if they were being treated differently in any way. In most cases the report results are identical, or the small differences are understandable. However, there is one big difference between the two sets of campaign reports. In the Keyword Ranking reports, the data for the Bing and Yahoo! reports are identical, but the data for the Google reports are dramatically different. Out of 21 keywords, 9 are listed in the top 50 for www.dancenut.com, but only 2 are listed in the top 50 for www.dancenut.com/boston/ (the specific positions are the same for the 2 keywords that are listed for both). Does this make any sense? Could the SEOmoz Pro data be wrong? If not, then I'm suspicious that Google may not be interpreting the 301 redirect properly. I don't think this could be fully explained by a 1-10% reduction in link juice due to the 301 because I have one keyword for which my site ranks #1 in Google, Bing, and Yahoo! with www.dancenut.com, but it doesn't even rank in the top 50 in Google with www.dancenut.com/boston/. And why would these differences only exist for Google? Any insight would be much appreciated! Andrew
Moz Pro | | dancenut0 -
Tool which shows site ranking for a given keyword
Hi all. I have a client with a specific request and wanted to ask if there is a reliable tool which allows a user to enter a given site and keyword, and it will return the site's ranking for that keyword. More specifically: Needs to work for Google, Yahoo and Bing Needs to work for various countries such as Google.ca, Google.it, etc. Needs to show at least the top ?10k rankings, not just the top 50 The last requirement is the challenge. I clearly recognize anything past the top 50 or so ranks is really off the map, but the client would like to view his current standings.
Moz Pro | | RyanKent0