Domain authority dropped a lot in last month
-
I thought I'd asked this earlier but it seems to have disappeared. My client's domain authority has hovered at around 42-46 for the past 6 months. But in the past month it has dropped 6 points. Organic search traffic is up, no keyword rankings have fallen, external links are up slightly, but not massively. Competitors remain roughly the same DA although theirs are only around 14/16 anyway. What should I be looking for as to the cause?
-
Hi Maureen relating to what Keri was referring to on DA doing down. I see on my main site that for August in OSE my DA has dropped a couple of points but so have all the competitors I measure against. My KPIs such as lead generation, inbound inquiries etc. have not dipped as a consequence.
Like Thomas comments I tend to see subtle impacts on my site's SERPs when comparing tools such as MOZCAST but that is more a short term issue and generally they resolve upwards over the longer term - which is a better metric.
David
-
Thanks for those urls Thomas, I wasn't aware of the serps.com one, it looks very useful.
-
Thanks for your answer Egol, I was thinking that there must be something I was missing, but your answer tells me our team is doing the right stuff for this website - I guess I need to set a client's expectations better as well so that he doesn't look at this drop and start asking "what's gone wrong?" as the answer is probably "nothing". Bit of an education job to do there I think as clients tend to think that a drop in numbers is a bad thing and they usually only notice when the number falls but never when the number goes up!
-
hi I want to tell you I could not agree more with what EGOL has stated if you are not losing traffic and your conversions more importantly are staying up there regular domain fluctuation is normal and nothing to worry about unless it gets very serious.
You can utilize tools like MozCast as well as SERPS to figure out if it is just Google making minor changes that don't really affect your business or if it is something more serious. If you were to tell me you dropped down to a 25 I would be worried however as EGOL said much better than I can normal fluctuation is nothing to worry about and it is a normal thing.
Here are the links to the tools if you want to utilize them.
&
https://serps.com/tools/volatility
Sincerely,
Thomas
-
Measured response: These metrics have a lot of flux. If you are tracking personal progress I think that they are best viewed as a "long term moving average". If you are using them for competitive metrics they are like hefting a rock in each hand to get a sense of which weighs more.
Personal opinion: It's OK to spend a "moment a month" to look at these numbers but don't worry about month-to-month flux. If you have a problem your traffic. rankings and income are more sensitive and meaningful metrics.
Organic search traffic is up, no keyword rankings have fallen, external links are up slightly, but not massively.
Great work! Do more of what made these happen. These are better metrics of success. Better still would be ad income, sales, leads, etc.
-
Domain Authority is mainly based on what quality links you get for your site from which pages during what time spam.
MOZ WHITEBOARD FIRDAY gives you more information about it.Regarding this question last update we all goes down.
6 points drop.Sit and think of just building some quality backlinks. Link tier and guest blogging with good infographics are good idea in my view.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why am not ranking on google with 30 of domain authority
Hello my name is Alexander muller and around 2 years ago i have build this website https://muller-designs.com/ i love to use MOZ to analyze other sites, so i know that my page is better than some others but they still aut rank my website can someone give me an explanation for this ? and i also have a couple of other questions it would be great if someone can help me Is on-site optimisation really that important??? How often should I update my blog???
On-Page Optimization | | alexmuller871 -
Adding Location to Title Tags has dropped SEO Rankings
After adding the suburb of my business to each title tag on my website, I've noticed their rankings have dropped from page one to page four in a lot of cases. Should I wait it out and expect to see them improve in the future? Should I revert them back to their old title tags? I'm a little concerned!
On-Page Optimization | | thomaslutrov0 -
SEO for multilingual and multiregional site seperated with subdirectories on same domain
Hi all, I am working on a website that is multilingual and multiregional.
On-Page Optimization | | helgeolaussen
The site is on a single TDL where the countries are seperated with subdirectories.
I am only working with SEO for one country, so just one of the subdirectories.
Do you guys have any tips on important stuff to remember when doing SEO for this site?
Any pros or cons for this? Ty0 -
My website ranking recently dropping - why?
Hi all, I am a photographer and do my own website and links etc. Website is: http://www.mckayphotography.com.au I have enjoyed good google rankings for my main keyword 'wedding photography sydney' for many years, and even recovered after taking a hit from the penguin (may 2012) update. But the last month has seen a steady drop from around 2nd - 4th down to now 10th. I have analyzed my site using all the moz tools and on most counts eg moz rank and moz trust I am ahead of my competitor sites....but still rank under them on google. So I would greatly appreciate on advice people could give on getting my ranking back up again! Thanks in advance Darryn
On-Page Optimization | | dmck0 -
Google showing my content on the serps in a different domain
Hi all, Recently a partner of ours discovered that Google is showing a meta description on the serps for his homepage that is not his but ours. On his site, he sells add-ons for our software, so the name of our software appears many times and as well there are many links pointing to our site. He claims he hasn´t copied this text from us, and I have used some tools to verify this. I don´t understand how Google can get confused and show our text as the meta desctiption on the serps for his homepage. Any idea on why this happened?
On-Page Optimization | | Paessler0 -
What does this mean on first step up setting up a campaign? "Having two "twin" domains that both resolve forces them to battle for SERP positions, making your SEO efforts less effective. We suggest redirecting one, then entering the other here."
I am BRAND new to this, and setting up my first campaign. I choose subdomain, and entered www.pdsaz.com. This is the message I receive: We have detected that the domain www.pdsaz.com and the domain pdsaz.com both respond to web requests and do not redirect. Having two "twin" domains that both resolve forces them to battle for SERP positions, making your SEO efforts less effective. We suggest redirecting one, then entering the other here.
On-Page Optimization | | cschwartzel0 -
Zero ranking after a month of ON Page Tweeks.
I've been tweaking a Wordpress little by little over the last 3 to 4 weeks but I'm making no progress in the rankings for my keywords. All keywords are still reporting >50 in the SEOMOZ Campaign. Here's the clients pet keyword: "Sailing in Scotland" www.capriceyachtcharter.co.uk The site is indexed and shows IF I search for the company name "Caprice Yacht Charter" What am I missing? Thanks in advance Steve
On-Page Optimization | | stevecounsell0 -
Authority of a page
What factors contribute towards the authority of a page ? No. of links to a page ?
On-Page Optimization | | seoug_20050