Domain authority dropped a lot in last month
-
I thought I'd asked this earlier but it seems to have disappeared. My client's domain authority has hovered at around 42-46 for the past 6 months. But in the past month it has dropped 6 points. Organic search traffic is up, no keyword rankings have fallen, external links are up slightly, but not massively. Competitors remain roughly the same DA although theirs are only around 14/16 anyway. What should I be looking for as to the cause?
-
Hi Maureen relating to what Keri was referring to on DA doing down. I see on my main site that for August in OSE my DA has dropped a couple of points but so have all the competitors I measure against. My KPIs such as lead generation, inbound inquiries etc. have not dipped as a consequence.
Like Thomas comments I tend to see subtle impacts on my site's SERPs when comparing tools such as MOZCAST but that is more a short term issue and generally they resolve upwards over the longer term - which is a better metric.
David
-
Thanks for those urls Thomas, I wasn't aware of the serps.com one, it looks very useful.
-
Thanks for your answer Egol, I was thinking that there must be something I was missing, but your answer tells me our team is doing the right stuff for this website - I guess I need to set a client's expectations better as well so that he doesn't look at this drop and start asking "what's gone wrong?" as the answer is probably "nothing". Bit of an education job to do there I think as clients tend to think that a drop in numbers is a bad thing and they usually only notice when the number falls but never when the number goes up!
-
hi I want to tell you I could not agree more with what EGOL has stated if you are not losing traffic and your conversions more importantly are staying up there regular domain fluctuation is normal and nothing to worry about unless it gets very serious.
You can utilize tools like MozCast as well as SERPS to figure out if it is just Google making minor changes that don't really affect your business or if it is something more serious. If you were to tell me you dropped down to a 25 I would be worried however as EGOL said much better than I can normal fluctuation is nothing to worry about and it is a normal thing.
Here are the links to the tools if you want to utilize them.
&
https://serps.com/tools/volatility
Sincerely,
Thomas
-
Measured response: These metrics have a lot of flux. If you are tracking personal progress I think that they are best viewed as a "long term moving average". If you are using them for competitive metrics they are like hefting a rock in each hand to get a sense of which weighs more.
Personal opinion: It's OK to spend a "moment a month" to look at these numbers but don't worry about month-to-month flux. If you have a problem your traffic. rankings and income are more sensitive and meaningful metrics.
Organic search traffic is up, no keyword rankings have fallen, external links are up slightly, but not massively.
Great work! Do more of what made these happen. These are better metrics of success. Better still would be ad income, sales, leads, etc.
-
Domain Authority is mainly based on what quality links you get for your site from which pages during what time spam.
MOZ WHITEBOARD FIRDAY gives you more information about it.Regarding this question last update we all goes down.
6 points drop.Sit and think of just building some quality backlinks. Link tier and guest blogging with good infographics are good idea in my view.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How To Place A Last Updated Tag
Hi All, I hope this is something you can help me with. My website is running wordpress and I post frequently. However I do update a lot of my posts over time to keep them relevant. I would like to add in the last updated tag into my posts to clearly indicate this to the search engines. Is this best placed manually or does anyone know of a plugin which can take care of this is a smart manner. Thanks In Advance
On-Page Optimization | | pettreats0 -
General drop in rankings
We've made a LOT of improvements to our on page SEO and we've been on the right track, but since about 26/7 our rankings appears to have gone down. Since early 2015 we've reworked a lot of the copy on our site to improve the unique/duplicate ratio, we've redone a lot of urls that didn't make any sense. We've improved image alt-text and file names. We've reduced image size on most of the site and we have disavowed spam links (obvious ones like nike shoes and oakley glasses). We've basically improved on-site SEO as much as we can with headers and whatnot. We've been hacked 4 times since January and we had two partial manual penalties from Google, but they were quickly dealt with and we've switched server to one that is both safer and a lot faster. Most of the hacked content seems to have disappeared from Googles index but not all of it. We have also tried our best to deal with URL parameters and we've made 301's out of hundreds of URLs with duplicate content from old slideshows that basically only had an image. And there's even more things we've done like working a lot more with social media, but despite all that were loosing ranking every week and our SEOlytics SVR is at its lowest since early 2014. And we've never (afaik) bought links or anything like that. Obviously we're doing something wrong but frankly we're running out of ideas. We've lost rankings on individual important phrases but there's site-wide general drop.
On-Page Optimization | | Emil_780 -
Domain Authority vs. Page Authority?
I have a couple of questions about this. First of all is one more important than the other? Also, I currently have a website setup for www.domain.com, should I try to change that to domain.com without the www? How is it possible to grow page authority yet I am having a hard time growing domain authority.
On-Page Optimization | | jonnyholt0 -
Should a company worry about how many domains it maps to the same home page?
I seem to be at logger heads with developers regarding domain mapping. The scenario: I have a company with one site on a primary domain name, but all the other domains they own are mapped using a tool provided by their hosting vendor. But. what I see is a keyword loaded domain that shows it has been 'mapped' to the primary domain, but you can type into the browser this keyword loaded domain and it will serve up in your browser that same home page you see on the PRIMARY DOMAIN. So, picture this - you are looking at the home page on wwww.keyworddomain.com and see the same home page as www.primarycompanydomain.com - but if you select anything from the menu at www.keyworddomain.com you will be taken immediately to www.primarycompanydomain.com/page-you-selected I just get a feeling this is not right as I can search Google for www.keyworddomain.com and Google lists the site home page on that domain. But when I click through from the listed result, I am taken to www.primarycompanydomain.com which is ideally where I want to be and I would want Google to focus on this domain, and I have told it to do so within the feature included within Google Webmaster Tools. The developers say there is nothing wrong. There argument - why would a hosting company provide this domain mapping feature if it was not best practice. My argument - but Google is listing that domain URL (www.keyworddomain.com) despite the fact it takes me through to www.primarycompanydomain.com - will Google not think this strange despite me telling it via GWMT that www.primarycompanydomain.com is the one and only domain I am working on. Tell me if I am going mad or not, and who is right and who is wrong. Appreciate all your answers.
On-Page Optimization | | ICTADVIS0 -
Does 'XXX' in Domain get filtered by Google
I have a friend that has xxx in there domain and they are a religious based sex/porn addiction company but they don't show up for the queries that they are optimized against. They have a 12+ year old domain, all good health signs in quality links and press from trusted companies. Google sends them adult traffic, mostly 'trolls' and not the users they are looking for. Has anyone experienced domain word filtering and have a work around or solution? I posted in the Google Webmaster help forums and that community seems a little 'high on their horses' and are trying to hard to be cool. I am not too religious and don't necessarily support the views of the website but just trying to help a friend of a friend with a topic that I have never encountered. here is the url: xxxchurch.com Thanks, Brian
On-Page Optimization | | Add3.com0 -
Page dropped from 4 to outside top 50, but now present in Places listings.
Whoa! In one week, I had a clients site drop from number 4 to outside of the top 50 in rankings. So confused! Also, the site is now showing up in the local results section (which it wasnt before). Does Google drop your site if your site appears in local results? Did the local result replace the ranking?
On-Page Optimization | | RickyShockley0 -
Can Anyone Explain Ranking Drop?!?
Good Morning, I'm hoping someone out there can try and help me figure out what has caused my site to drop from #6 to #10 to #14 and now #19 for my main keyword.. ( My Site is : http://goo.gl/JgK1e ) I am convinced that my site has the best/most unique content in this niche. Every other site uses the same manufacturer descriptions and info and i have added text to certain pages to try and give them more unique content. I believe that my site is very easy to use and navigate, and should be considered a great user experience... Any guidance or help would be greatly appreciated.... Thanks
On-Page Optimization | | Prime850 -
Link Juice not passing for root domain to an internal page
Hi Im working in a SEO proyect for the web fagorarrasate.com, it has good root domain ranking, but it seems like the root domain isn't passing any of its link juice to other internal pages of the site although there are links which link to these sub pages For example if I seach in Google for the page http://www.google.com/search?aq=f&gcx=c&sourceid=chrome&ie=UTF-8&q=Stamping+System+and+Presses The firs page appears without any page ranking, so it seems that the root domain is not passing any of its ranking Why could this be happening? Thanks Jordi
On-Page Optimization | | joralles0