Does this mean my pages are ranking better?
-
In GWT impressions are down 17%, clicks are up 57%. Is it safe to assume that pages are ranking better for my site?
We have earned a couple great links in the past month..
-
So, the short answer is "no". It's possible that something else changed on the page, or something happened to boost CTR (a seasonal change, an outside event that increased product interest, etc.). In GWT, you can drill down and look at CTR on a keyword basis. Take it with a grain of salt, but essentially you need to segment. What pages are the new clicks landing on? What specific keywords are driving traffic to those pages? Have the rankings for those keywords changed? Actually load up those queries - did something else on the SERP change (a new feature, a competitor's site changing, etc.)?
Also, why are impressions down 17%? It's possible you lost ranking on some keywords, and those particular keywords just happened to have low CTR, while you gained ranking on some higher CTR keywords. Odds are, this is a more complex picture than just a movement in one or two keywords.
-
here is a blog by Dr. Pete that was just posted today regarding whether you should use GWT or some other methods
http://moz.com/blog/comparing-ranktracking-methods-browser-vs-crawler-vs-webmaster-tools
-
I agree with Jesse & Greg on this one each of them have come up with very clear simple answers to your question.
the idea of analyzing click impressions through Google Webmaster tools when you have access to Google analytics and your end goal is to find out if you are doing better in the SERPS
tells me you should be using one of the tools below. They will tell you exactly what has gone up and what has gone down.
https://moz.com/researchtools/rank-tracker
You may also utilize tools such as
while it is not perfect it will give you a good amount of insight into the keywords you do not already know you might be ranking for.
I hope this helps,
Thomas
-
I wouldn't be looking/analyzing clicks and impressions through GWT much if at all to be honest.
-
-
Are you using Google Analytics? Is is connected to your Webmaster Tools account? Perhaps viewing the data from within GA could give you some more insight.
-
Ok... What does impressions down and clicks up suggest? I think it's interesting..
-
You can use this to https://serps.com/tools/rank_checker
-
I agree with Jesse he hit it on the head.
-
I have a pro account and track my rankings but as another member just asked in QA they seem to fluctuate like crazy. Traffic is growing, but I'm a seasonal business and we're getting into winter.
Impressions down and clicks up seems like Rankings are improving. After reading Dr. Pete's blog today and looking at GWT today it prompted me to ask the question.
-
Why not just check your rankings?
Or start a Moz account where they can track that for you
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rank brain and User stats
We have a company that has very good link metrics (much better than competitors), great content, conversions and generates 3x the amount of turnover the other companies do. The issue is we are being challenged on our number one keywords by this competitor selling lower value items to get to 70% of the same amount of customers as us and I feel we can put this down to Rank brain and us having a strong sales force and due to this very few make it back to the websites (30% are new and 70% are repeat and for repeat we have a strong sales force unlike that competitor which catch the reorder before the make it back to the site again) so we lose the ctr, brand etc from the repeat not returning (the competitor only sells though the website so all return) In effect they have 500 customers and we have 200 so Ctr, brand, back to serp would be stronger could this effect the rankings? If you look at it like this Two companies with 500 customers (200 new and 300 repeat) 500 customers to the first all have to order online so 500 customers going back to serps, CTR up due to them searching to get the site up etc 500 customers for the second but 300 (the repeat) go though the sales lines and find the number on the email or agents call them when predicted to order again so never have to go back to the site = 40% less CTR and staying on the site customers
Algorithm Updates | | BobAnderson0 -
Increase of non-relevant back-links drop page ranking?
Hi community, Let's say there is a page with 50 back-links where 40 are non-relevant back-links and only 10 are relevant in-terms of content around the link, etc....Will these non-relevant back-links impact the ranking of the page by diluting the back-link profile? Thanks
Algorithm Updates | | vtmoz0 -
Indexing of Search Pages
I have a question on indexing search pages of an ecommerce or any website. I read Google doesn't recommend this and sites shouldn't allow indexing of their search pages. I recently attended an SEO event (BrightonSEO) and one of the talks was on search pages and how big players like eBay, Amazon do index their search pages. In fact, it is a core part of the pages that are indexed. eBay has to do it, as their product pages are on a time frame and Amazon only allows certain category search pages to be indexed. Reviewing my competitors, they are indexing search pages and this is why they have thousands and millions of web pages indexed. What are your thoughts? I thought search pages were too dynamic (URL strings) and they wouldn't have a unique page title, meta description or rich content to act as a well optimised page. Am I missing a trick here? Cyto
Algorithm Updates | | Bio-RadAbs0 -
How to content marketing: Should my blog posts link to my sales page?
Hi, I've been doing a weekly blog making sure that each blog post contains my money keywords in the text, sometimes in h2 tags etc. My blog posts never contain any links to my actual sales page. Should I link each blog post to my sale page or is it overdoing it? Will internal linking of all my blog posts to my sales page will improve its page authority or have any SEO benefits? What about using exact match anchor text on these internal links? I couldn't find any resource online about this matter. Thank you for your opinion and help! -Marc
Algorithm Updates | | marcandre0 -
Why do I have 7 URLs from the same domain ranking on the 1st page?
I have a client that has individual pages for authorized dealers of their product (say "Car Dealers"). When you search for "brand name + location", Google returns 7 "dealership" pages from the parent company's domain as the first 7 results, but there is one that gets pushed off to the 5th page of the SERPs. The formatting of content, geo-targeting, and meta data on the page is identical on every single one. None of them have external links and there is not one extremely distinguishable thing to assess why the one page doesn't get placed on that first SERP. Why is the one getting pushed so far down? I know this may be a bit confusing, but any thoughts would be greatly appreciated. Thanks!
Algorithm Updates | | MichaelWeisbaum0 -
Ranking problem
One of our clients sites rankings has been jumping around like crazy and I have never experienced this before. The site - http://www.tshirtsubway.com Was 2nd for Music T shirts on Google.co.uk Plus top of the 2nd page for T shirts. Then all of a sudden the ranking for T Shirts disappered. Do you think the site could be subject to a spam link attack from a rival ? What is the best way forward with resubmission to Google webmaster tools. The strange this is the site is now 4th for Music T Shirts so still ranking ? But for that word it has disappeared... Head scratching as I type...
Algorithm Updates | | onlinemediadirect0 -
Ranking Tracking Tool Not Accurate?
Is google still updating the algo on a daily basis or for the most part are you other mozzers seeing your rankings stick? I ask because the rank tracking software I use locally on my laptop shows me inaccurate rankings, as well as the SEOMOZ tool (which was just updates yesterday). I am not sure why this is happening, but as of yesterday I lost four page one rankings, which I didn't deserve anyway, and was apparently a fluke until they did the PR update. So I dont mind, but I am curious if they are still tweaking on a daily basis or if its safe to continue link building. I dont want them to make another change and have it affect my rankings in a negative way.
Algorithm Updates | | getbigyadig0 -
Ranking Riddle Who Gets the #1 Spot?
Out of these two competitors, who should receive the #1 spot on Google for Furniture Stores in Delaware and why or why not? [see attached images] fb-url-data.png cohen-url-data.png fb-anchor.png cohen-anchor.png fb-on-page.png cohen-on-page.png
Algorithm Updates | | Getz.pro0