Does this mean my pages are ranking better?
-
In GWT impressions are down 17%, clicks are up 57%. Is it safe to assume that pages are ranking better for my site?
We have earned a couple great links in the past month..
-
So, the short answer is "no". It's possible that something else changed on the page, or something happened to boost CTR (a seasonal change, an outside event that increased product interest, etc.). In GWT, you can drill down and look at CTR on a keyword basis. Take it with a grain of salt, but essentially you need to segment. What pages are the new clicks landing on? What specific keywords are driving traffic to those pages? Have the rankings for those keywords changed? Actually load up those queries - did something else on the SERP change (a new feature, a competitor's site changing, etc.)?
Also, why are impressions down 17%? It's possible you lost ranking on some keywords, and those particular keywords just happened to have low CTR, while you gained ranking on some higher CTR keywords. Odds are, this is a more complex picture than just a movement in one or two keywords.
-
here is a blog by Dr. Pete that was just posted today regarding whether you should use GWT or some other methods
http://moz.com/blog/comparing-ranktracking-methods-browser-vs-crawler-vs-webmaster-tools
-
I agree with Jesse & Greg on this one each of them have come up with very clear simple answers to your question.
the idea of analyzing click impressions through Google Webmaster tools when you have access to Google analytics and your end goal is to find out if you are doing better in the SERPS
tells me you should be using one of the tools below. They will tell you exactly what has gone up and what has gone down.
https://moz.com/researchtools/rank-tracker
You may also utilize tools such as
while it is not perfect it will give you a good amount of insight into the keywords you do not already know you might be ranking for.
I hope this helps,
Thomas
-
I wouldn't be looking/analyzing clicks and impressions through GWT much if at all to be honest.
-
-
Are you using Google Analytics? Is is connected to your Webmaster Tools account? Perhaps viewing the data from within GA could give you some more insight.
-
Ok... What does impressions down and clicks up suggest? I think it's interesting..
-
You can use this to https://serps.com/tools/rank_checker
-
I agree with Jesse he hit it on the head.
-
I have a pro account and track my rankings but as another member just asked in QA they seem to fluctuate like crazy. Traffic is growing, but I'm a seasonal business and we're getting into winter.
Impressions down and clicks up seems like Rankings are improving. After reading Dr. Pete's blog today and looking at GWT today it prompted me to ask the question.
-
Why not just check your rankings?
Or start a Moz account where they can track that for you
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would there be any benefit to creating multiple pages of the same content to target different titles?
Obviously, the duplicated pages would be canonical, but would there be a way of anchoring a page land by search term entry? For example: If you have a site that sells cars you could use this method but have a page that has (brand) cars for sale, finance options, best car for a family, how far will the (brand) car go for on a full tank and so on? Then making all the information blocks h2's but using the same H2s for the duplicated page titles. Then it gets complicated, If someone searches "best car for a family" and the page title for the duplicated page is clicked how would you anchor this user to the section of the page with this information? Could there be a benefit to doing this or would it just not work?
Algorithm Updates | | Evosite10 -
Number or percentage of new visitors impact Google rankings?
Hi all, Does the number/percentage of new visitors (from different IPs and countries) impact the Google rankings? If there are more number of new visitors, will Google favours the website in rankings considering the fact that new visitors are better than returning/same visitors? Thanks
Algorithm Updates | | vtmoz0 -
Links to category pages unnatural?
If people are linking to your site, it would seem natural that the vast majority of those links would point to the homepage, product page, or a article/content page. Let's say you have 100 links pointing to your site, and 40 of them are pointing to category pages. Would this seem unnatural? Does Google or other search engines have a way of determining this as a factor in ascertaining whether the links are natural or not? Is there a rule of thumb when it comes to the pages that are linked to on your site?
Algorithm Updates | | inhouseseo0 -
Rankings Drop Week Beginning 19 May
Hi All I have experienced quite a significant rankings drop since week commencing 19 May. I have heard there has been a Panda roll out recently was it around that time? Thanks Gavin
Algorithm Updates | | gavinr0 -
Staff Dumbfounded by Rankings Drop - Please Help Us Understand!
We are completely dumbfounded by the amount of organic traffic we lost virtually instantly back on Aug 22 2012. We are spending much more money advertising as of late but took another massive plunge since rolling out our newer site redesign this past sat 04/13/13. The newer and more updated version of our site seems to all of a sudden have us dropping like a rock again! Our developers and in house SEO guy that is in house here seems to think our content is ok and that our PR and page authority is ok as well. However they have told me it isn't good per-say, but not the reason in their opinion for our sites drop in rankings instantly. We've seen tons of keywords drop 22-40+ positions in google. We've been online since 2001 and I've never seen anything even remotely close to this. Didn't seem to see such an impact with bing or yahoo though. Due to our rankings being slaughtered we decided to hired WebIMAX to come in and figure out what happened. They informed us that we must have been hit with the panda filter they collectively guessed. Said our content was fair lol. They done allot of tests without anything really indicated the real root cause of the problem and most every major change they requested we made. However we've changed the site design and layout now and changed much of the content and overall structure to be better we believe and we for the life of us cannot understand the massive unexplained penalty. I attached an image which illustrates our dramatic drop in traffic. Bare in mind that as traffic drops we spend more $$$ advertising so mere traffic numbers don't even really say it all. Our organic results are really down maybe 60-70%. We really thought WebIMAX would be a big help and give great assistance and insight. I didn't see any of that and I think our IT staff agrees. We paid big bucks for nothing in return it seems. However we are desperate and are actually considering staying with them even though they've produced zero results or maybe negative results. In fact with all that was done over weeks and weeks with WebIMAX we continued to DROP in organic results. We don't know if we should go back to them, choose another SEO company or just go on trying to fix this issue ourselves. Website is http://www.cruizinconceptswholesale.com/ We just want someone that knows what they are looking at to say hey I see something Major Right Here. If we could get that then we would simply fix it. Thanks in advance for anyone willing to help us out with their expert knowledge and I think I would trust the community here more than WebIMAX easily! David. cruizin-traffic-image.jpg
Algorithm Updates | | David_C0 -
Why a terrible website ranks number 1??
Hi, I'm an SEO newbie. A couple of months ago I launched a new E-Commerce website for my client : http://www.corporategiftsshop.co.za The site has over 1000 pages indexed in Google. I've done some link building and on-page SEO for the keyword terms : corporate gifts
Algorithm Updates | | MarnusW
promotional items
promotional gifts Currently the website ranks number 31 for "Corporate Gifts" in Google.co.za What I cannot comprehend, is that the site which ranks number 1 is simply shocking! http://www.corporategifts.co.za/ It is a single, static webpage with all links pointing to another website : http://www.promogifts.co.za It has 1 back link and a page rank of zero, yet it still ranks number 1? Can anyone give me a reason or some insight into this as it has me stumped.. Some of the other sites in the top 5 are also poor, yet they still rank high. Our site has a Page rank of 5 and 67 unique domains which links to it ( according to our webmaster tools ) yet it still only manages a 31 ranking?? Any advise would be greatly appreciated as I need to make sense of this, otherwise hang up my SEO gloves.. Regards, Marnus.1 -
Webmaster Tools Crawl Stats Drop - Ranks Dropped too
Hello, So I have a situation I haven't seen that happened today. I checked in on my keyword rankings, and all seemed to drop off the rankings in one day. Even googling my domain name, I'm not the first result (when I always have been with multiple sublinks under). There were no unusual errors in the webmaster tools, no issues "Fetching as Google". The only thing I can find is in Crawl Stats, my "Kilobytes downloaded per day" and "Time spent downloading a page (in milliseconds)" dropped a lot in the last day or so (by about 90%). Has anyone had this happen? Any ideas for how to bounce back from this? Domain referenced is mediamegamall.com Thanks!
Algorithm Updates | | Ask_MMM0 -
How can Chrome rankings vary wildly from Mozilla and IE8?
Our website (www.theideapeople.com) has generally ranked on page 4 on Google search for the phrase "charlotte web design" for the past year...regardless of which browser I used. Oh, and my browser location is always set to Charlotte, NC. I also have the Moz toolbar installed and logged-in. Today, I Googled the same keyword using Chrome and we were on page 1 in 4th position! The other browsers still showed us on page 4, as usual. Has anybody else noticed this wild variance with Chrome? Is Chrome learning that I work at The Idea People?!!
Algorithm Updates | | theideapeople0