Good Example of Local Pages With Multiple Services
-
Can I get a site that is well optimized and has a good landing page for a business that serves multiple regions with multiple services.
For example they may have construction and mold removal services and serve Indianapolis, Columbus Ohio, Louisville Ky.
-
It depends how much good content you can create.
If you can create great content, then having a single service per page might be the best approach. But the content needs to be unique enough across not only services, but your locations as well.
As far as looking for more guidance, read How do I build the perfectly optimized page? by Rand Fishkin - with your keywords being your location and service. Then read The 2013 Local Search Ranking Factors to figure out how to get your page to rank in the local results. And for fun you can take a look at The 2013 Local Search Ecosystems to get a complete understanding of how the different local directories interact with each other.
My best advice is to try it out... if it works, GREAT. If it doesn't, try something else. It is very rare that you will hit a homerun on the first try. So document your steps and processes and figure out what works for you. OR try different approaches on each of your locations and see what is working best and adopt the best practices to the other locations (if that makes sense).
Hope this helps.
Mike
-
Noah - you can do either or just make sure the page content offers value and is unique content. You can put your sales message above the fold if you want. That's usually the way I handle it.
-
There is a great recorded webinar on this topic here: http://www.brightlocal.com/2013/07/19/advanced-onsite-local-seo-techniques/
It covers all the do's and dont's for optimization pages for local, but for single location and multi location businesses.
I also offer an example ideal local landing page here:
-
I see so many varied methods and a lot of them look to be done incorrectly yet they out rank me at times.
Would I set up 1 page for each city, with info on all of the services? Or 1 page for each city and service. So Columbus would have 2 pages, one for construction, one for mold
-
Ideally you'd want to have different landing pages for each Indianapolis, Columbus Ohio, and Louisville KY.
You'd do onpage optimization on each of those landing pages for your service and the location (including the physical address and phone number of your office location), as well as offpage optimization in the business directories on GetListed.org.
As far as examples, you should analyze your competitors that are winning in your space and improve upon what they are already doing to get to where they are.
Hope that helps.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking App Store page in Google
Hey - has anyone had any experience in getting their App Store listing page to rank highly in Google for one of their primary keywords? If so, have you been successful and have you any pointers?
Image & Video Optimization | | GrowTraffic0 -
Multiple Vacation Rentals Local Listings
A client of ours is a vacation rental company with over 50 properties (each property is only marketed through this company). They recently asked if they could add each rental property as a listing in Google Places, Bing, Yahoo, etc. I've been doing research on whether this is advisable or can hurt them in some way. If anyone has had a similar situation, any advice would be highly appreciated. Thanks.
Image & Video Optimization | | naymark.biz0 -
Embedding video on home page
I wonder if somebody has n experience what would be the best way to embed video on the home page from vimeo. We re using yoast video sitemap. Thank you very much for any tips and advice!
Image & Video Optimization | | Rebeca10 -
Google Places for Business - multiple accommodation listings
Hi there I have a client who runs a holiday rental accommodation business in Australia. The business model is: a single brand (+ website) with multiple holiday homes (each with their own physical address). So, I have two questions: 1 - She currently has her Google Places for Business configured where there is one 'brand' Places account with an individual listing for each holiday home. How is it best to link the Google Places account to a (yet to be created) Google+ profile? 2 - Google's quality guidelines are a little grey around 'rental accommodation'. She does not run a real estate company but the properties are technically being rented which I fear contravenes Google's quality guidelines for Google Places. Does anybody experience in this area (the competition is doing it left, right and centre). Thanks in advance! Laurie
Image & Video Optimization | | turnbullholdingsltd1 -
Timeline For Local Prospect
Hi Mozzers, I need a judgement. I've been approached by a deck building company whose business is local. They do have an existing web site, but almost no content or indexed content. Their visibility online is very close to zero. They are also a seasonal business, with people getting interested in decks from April through June by which time they would be expecting a result. There is one very large competitor and many smaller ones. This gives me 6 months, starting from very close to scratch. Would you take it on? Discussion and debate welcome.
Image & Video Optimization | | waynekolenchuk0 -
How to build links with really good S3 hosted video using JW Player
I have a number of really good quality videos that are embedded on my own site. Many are "how to" or "what to do if" type video guides with questions answered by experts. They were professionally shot. So that I could reap the full SEO benefit from the videos, I have them hosted via Amazon S3 and am using an embedded JW Player. We have a video sitemap and, as a result, most of the videos have already been indexed by Google and are showing up in Google video search as residing on our webpage. Now the real problem is how to get some link benefit from them. They should be viable and valuable link bait. My initial thought was to do a PR Web type press release with the video embedded in it. The problem with that is that you are limited to Youtube and Vimeo embedded video which defeats that purpose entirely. PR Newswire has different issues but the end result is the same, I can't embed those videos with them either. As far as I can tell, all I could do with a press release would be to link to the videos. Moreover, I don't even know that press releases would be that valuable in the post penguin world but the hope was that people would share the videos naturally. So, I put it to the experts. Does anyone have any suggestions as to how to get some link benefit from these videos? Any ideas at all? I am stumped. Any advice would be appreciated.
Image & Video Optimization | | LawSEOSeeker0 -
Local directories
I was wondering if there is a comprehensive list somewhere of places I should enter in my business information. I have done the usual google places, city search, yahoo, and many others. i have just been cruising for places to enter my information, and I am sure I have missed some.
Image & Video Optimization | | ayetti0 -
Local SEO - our company is in 2 very different locations
Hi, Our company nlpca.com is in 2 locations. It's doing really well in San Francisco, California But we've opened a 2nd location in Salt Lake City, Utah The problem is that our site is all about San Francisco, California. Utah is just as important as San Francisco to us and we need to start tailoring to both. People from Utah say they are confused because our site is so tailored to California. Even our domain name is the keyword "NLP" combined with the state initial "CA" for California. A new domain is not an option. One thing we are thinking of doing is changing our header to say "The NLP and Coaching Institute and the NLP Institute of California". It would say both of our company names and hopefully the first would catch the Utah people. But I don't think it's just our banner. Can you take a look at our site and tell us how to tailor to both locations and keep our current working optimization for San Francisco, California? Thanks!
Image & Video Optimization | | BobGW0