Best Social Sharing Platform for B2b sites

[DavidLenehan]

Guess that title of the question says it all. What is the best social platform for dull b2b sites? The kind of content that you wouldn't want to share with your friends and family.... Not that type of content before anyone gets the wrong idea

[matbennett]

Result!

[DavidLenehan]

Thanks Mat, you have actually given me a great idea for an article.

[matbennett]

I've just watched a stunning video about how to de-rag a pump in 2.5 mins! OK - I'll admit you've got a challenge on your hands.

I'll assume for a moment that a link based piece that focuses on all the innuendo surrounding pump deragging is out of the question. However I can't help think that there is a slightly naughty tumblr to be had here pulling off some meme type images.

The video I just watched seemed to be based entirely on the sales pitch of speed. Is that something that you could do an interesting thing around? Maybe a video of a deragging race? Or one of someone deragging a pump in less time than it takes to boil a kettle (ending with them sitting down for a cup of tea to underline the time saving).

Probably not quite right - but it shows that dull topics don't have to be presented in a dull way.

[DavidLenehan]

Thanks Mat. Maybe I was approaching the question the wrong way round. I should make the dull content more interesting rather than trying to promote dull content.

If you're interested Google 'pump de-ragging' this is the kind of $£** I have to deal with.

btw: FollowerWonk is a great tool.

[NakulGoyal]

I know it's easier said then done, but is there something you can do to make it interesting ? Think some sort of interesting infographics or something that could make it interesting enough to be shared. That reminds me of another seomoz user, who's active here and also written about it - http://www.seomoz.org/blog/a-small-success-story-inspired-by-seomoz-and-its-contributors

[matbennett]

Wow - sounds like a fun project! Are people really going to share anything that dull though? Sounds like the content is the issue not the platform.

I'll assume you mean "niche" rather than "dull". If it is interesting to the target audience then you have a chance. If not then you're stuffed whatever platform you use.  So - interesting, but only if you are the right type of geek.

You just need to find where those geeks are hanging out. I tend to find twitter is good for those smaller niche groups, but that is partly because they are easier to find thanks to tools like followerwonk. It is very dependent on the niche though.