How is it possible that this site has a higher page authority than my site?
-
Judging by open site explorer, I'm crushing my competitor in every imaginable way. And yet, somehow they have a higher page authority than me and, consequently, are ranking higher than me. How is this possible? My site is on the left:
-
That's interesting, and thanks for the insight on that ratio. I had a feeling the quality of the links might be playing a factor. I have one sight sending me literally thousands of links, and even though the site is very high authority, and I'm paying them top dollar, I'm beginning to suspect the link juice coming from that site is not good.
-
Hmm, are both domains roughly the same age and authority? Also, there might be a collection of additional page or domain factors that your competitor is excelling at but don't appear on most SEO analysis tools. To try to identify some potential ways the competitor site might be gaining an advantage, try checking this infographic for some less often looked at ranking factors.
Regards,
Chris Wilson
-
That makes sense. They're definitely beating me on domain authority. So I guess I just need to get more quality links to more pages on my website.
-
Thanks Chris. Strange thing is: I received a B for the keyword I'm being out-ranked on, and my competitor received an F.
-
Scott,
I'm not sure if its the right answer but here is what we found.
Our compitation out ranks us at times as well, so we did some research into the ratio MozT/MozR in your case 5.42/4.38=1.23744 your compeditors MozT/MozR is 5.37/4.23=1.2695
So their ratio is much higher than yours which we presume means that somone may have more links but their just junk links as shown by the ratio. You can see this ratio come into play at MOZ Tools rank checker.
We will kill John Deere in everything but still rank lower because of their MozT/MozR ratio.
-
Hi Scott,
Though a good guide for how well your page is building rank, the open site explorer is not going to tell you how well you are optimizing on-page for your desired keywords. It is possible that your competitor is out-optimizing you in terms of on-page efforts. Check the On Page Keyword Grader to make sure you are doing everything you can on the page to help you rank for your desired keywords.
Hope this helps,
Chris Wilson
-
What are the domain authorities of the two sites? If that page is on a domain with higher authority, though it has fewer external and internal links, the internal links the page does have may be passing higher amounts of authority.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to analysis Product List position in Analytic for 2nd Page Clicks?
Hi All, While implementing Product list position when user move to 2nd page then position again start from 1st position so how I will know in google analytic that 1st Position clicked from 1st page, 2nd page, 3rd page etc and same way how do i know if page is sorted with highest or lowest price? I am talking about given below position. dataLayer.push({ 'ecommerce':{ 'currencyCode':'EUR', // Local currency is optional. 'impressions':[ { 'name':'Triblend Android T-Shirt', // Name or ID is required. 'id':'12345', 'price':'15.25', 'brand':'Google', 'category':'Apparel', 'variant':'Gray', 'list':'Search Results', 'position':1 }, Regards, Mitesh
Reporting & Analytics | | Arnold30 -
How do sites without access to a site's analytical data, determine a site's organic traffic?
I've recently used a organic traffic checker that showed you your traffic compared to each google algo update. I was interested in how they derived the organic traffic totals for each month, without having access to our site's google analytics? I've since compared the data to historical google analytics data and it's not wrong, isn't 100% match either but isn't far from fact. So if they're predicting or making a guess, it's rather spot on, site crawlers and SERPs snapshots only provide so much info, I'm just wondering where they get the rest from and how?
Reporting & Analytics | | Deacyde0 -
How can I see what Google sees when it crawls my page?
In other words, how can see the text and what not it sees from start to finish on each page. I know there was a site, but I can't remember it.
Reporting & Analytics | | tiffany11030 -
Does traffic coming from Adwords increase overall Domain Authority or Page Rank?
If I'm setting up an Adwords campaign, will setting my homepage as the landing page boost my domain rank? and will the Page Rank of the landing page get boosted because of the high click rate coming from the Adwords campaign?
Reporting & Analytics | | s2bkevin0 -
How to get crawled pages indexed?
Hi, I've got over 1k pages crawled but approx 100 pages indexed. Although, i submit them on Google Fetch and the links are indexable,they are not indexed. What shall i do the get max pages indexed? Any input highly appreciated. Thanks!
Reporting & Analytics | | Rubix0 -
2 days in the past week Google has crawled 10x the average pages crawled per day. What does this mean?
For the past 3 months my site www.dlawlesshardware.com has had an average of about 400 pages crawled per day by google. We have just over 6,000 indexed pages. However, twice in the last week, Google crawled an enormous percentage of my site. After averaging 400 pages crawled for the last 3 months, the last 4 days of crawl stats say the following. 2/1 - 4,373 pages crawled 2/2 - 367 pages crawled 2/3 - 4,777 pages crawled 2/4 - 437 pages crawled What is the deal with these enormous spike in pages crawled per day? Of course, there are also corresponding spikes in kilobytes downloaded per day. Essentially, Google averages crawling about 6% of my site a day. But twice in the last week, Google decided to crawl just under 80% of my site. Has this happened to anyone else? Any ideas? I have literally no idea what this means and I haven't found anyone else with the same problem. Only people complaining about massive DROPS in pages crawled per day. Here is a screenshot from Webmaster Tools: http://imgur.com/kpnQ8EP The drop in time spent downloading a page corresponded exactly to an improvement in our CSS. So that probably doesn't need to be considered, although I'm up for any theories from anyone about anything.
Reporting & Analytics | | dellcos0 -
Increase number of pages crawled
Only one page is being crawled, how do I increase the number to include most of our site?
Reporting & Analytics | | NorthCoast0 -
What does "on first page" mean in seomoz ranking reports?
Hi - When reports here show numbers of keywords appearing "on first page", there must be some implicit assumption made about the number of results listed per page. 1. Can anyone tell me what that assumption is? Is it 10? 20? 2. What about universal results Local links? If the answer to number one is, for instance, 20 results per page, then are there any assumptions made about the number of universal results Local links included? I'm just trying to understand what the reports mean. Thanks, Tim
Reporting & Analytics | | tcolling0