How is it possible that this site has a higher page authority than my site?
-
Judging by open site explorer, I'm crushing my competitor in every imaginable way. And yet, somehow they have a higher page authority than me and, consequently, are ranking higher than me. How is this possible? My site is on the left:
-
That's interesting, and thanks for the insight on that ratio. I had a feeling the quality of the links might be playing a factor. I have one sight sending me literally thousands of links, and even though the site is very high authority, and I'm paying them top dollar, I'm beginning to suspect the link juice coming from that site is not good.
-
Hmm, are both domains roughly the same age and authority? Also, there might be a collection of additional page or domain factors that your competitor is excelling at but don't appear on most SEO analysis tools. To try to identify some potential ways the competitor site might be gaining an advantage, try checking this infographic for some less often looked at ranking factors.
Regards,
Chris Wilson
-
That makes sense. They're definitely beating me on domain authority. So I guess I just need to get more quality links to more pages on my website.
-
Thanks Chris. Strange thing is: I received a B for the keyword I'm being out-ranked on, and my competitor received an F.
-
Scott,
I'm not sure if its the right answer but here is what we found.
Our compitation out ranks us at times as well, so we did some research into the ratio MozT/MozR in your case 5.42/4.38=1.23744 your compeditors MozT/MozR is 5.37/4.23=1.2695
So their ratio is much higher than yours which we presume means that somone may have more links but their just junk links as shown by the ratio. You can see this ratio come into play at MOZ Tools rank checker.
We will kill John Deere in everything but still rank lower because of their MozT/MozR ratio.
-
Hi Scott,
Though a good guide for how well your page is building rank, the open site explorer is not going to tell you how well you are optimizing on-page for your desired keywords. It is possible that your competitor is out-optimizing you in terms of on-page efforts. Check the On Page Keyword Grader to make sure you are doing everything you can on the page to help you rank for your desired keywords.
Hope this helps,
Chris Wilson
-
What are the domain authorities of the two sites? If that page is on a domain with higher authority, though it has fewer external and internal links, the internal links the page does have may be passing higher amounts of authority.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any idea why this page is an absolute magnet for bots?
This page on our client's website seems to be an absolute magnet for bots, and it's skewing our Google Analytics stats: https://cbisonline.com/us/catholic-socially-responsible-esg-investing/proxy-voting/ We already filter out lots of bots in GA, primarily through a segment we created several years ago and continue to build upon, but plenty of spam traffic still manages to slip through – mostly to the page above. Last quarter, almost all of it came from two random cities in Europe, so we're going to filter out traffic from those places. (At least for now – not an ideal solution, I know.) But I'm really wondering what drives so many bots to that page in particular. Any insights would be greatly appreciated!
Reporting & Analytics | | matt-145670 -
Do lots of event tracking via tag manager will it slow down my site?
Hi All, For my Ecommerce site I have done lots of tracking total I do have total 45 event tracking but many times one event, track many pages. So if visitors click on url or button then do my site speed affect because of these trackings? Thanks!
Reporting & Analytics | | pragnesh96390 -
Www.googleadservices.com/pagead/conversion_async.js what is this url doing on my site?
Hello Guys, I am using google tagmanager and i have configured adwords in tag manager now what i find is that this link - www.googleadservices.com/pagead/conversion_async.js showing on my homepage not in view source but when i do inspect element at that time it appears. So do you think after using google tag manager still i need to use the given link? Thanks, Raghu
Reporting & Analytics | | raghuvinder0 -
Domain Authority and Links drastically decreased in less than a month
I'm fairly new to SEO, and am left completely perplexed about why our two SEO client's links and DA decreased so drastically in so little time. Looking at their stats on Moz, between May and June, their DA's went down by 3-5 (which, they were fairly low to begin with), and external links were halved! This is rather concerning to me as building their external links has been my focus for the past few months for both of them. There are a number of tweaks that I could make to site structure in terms of meta descriptions and page title length (though I can't fix that as the clients want to keep the titles as is), however there are no critical errors. I have also placed a lot of filters on both of their Google Analytics pages as they were getting what I just now realized was a ton of spam, though I don't see how that would affect anything. I just can't imagine what lead to all of those external link suddenly dropping. I imagine the drastic drop in those lead to the DA decrease, but again, I'm very new, so I'm not certain. Any help at all would be greatly appreciated. I have been panicking quite a bit since I've seen this!
Reporting & Analytics | | everestagency0 -
Stop getting info from Google analytics on purchases in our site
Hi guys, We have eCommerce.
Reporting & Analytics | | WayneRooney
We connected the site to the Google analytic eCommerce.
Everything was work fine until 3 weeks ago. Suddenly we stooped getting purchases information in the analytic although i see purchases in the website. We didn't change anything in the website and i really don't know how to solve this problem.
If someone here can point me where i can get some info on how to fix it it can be great. Thanks a lot!0 -
How can you add a rel canonical tag if you haven't created the wrong pages?
For one of our white paper campaigns we are getting multiple URL's some how but we only have one version of the page. So do I put the rel canonical tag on that one single page? Will that fix the other url's from being indexed? I'm assuming people are typing in the urls with underscores and capital or non-capital letters and it's showing up that way in analytics. Thanks!
Reporting & Analytics | | Sika220 -
Difference between site: search and Total Indexed in Google Webmaster Tools.
This morning I did a search on Google for my site using the site: operator. I noticed that the number of results returned was significantly different than the "Total indexed" in Google Webmaster Tools. What is the difference and is it normal to have two very different numbers here?
Reporting & Analytics | | Gordian0 -
Site: Query Question
Hi All, Question around the site: query you can execute on Google for example. Now I know it has lots of inaccuracies, but I like to keep a high level sight of it over time. I was using it to also try and get a high level view of how many product pages were indexed vs. the total number of pages. What is interesting is when I do a site: query for say www.newark.com I get ~748,000 results returned. When I do a query for www.newark.com "/dp/" I get ~845,000 results returned. Either I am doing something stupid or these numbers are completely backwards? Any thoughts? Thanks, Ben
Reporting & Analytics | | BenRush0