Best practice for heading structures on Ecommerce homepages
-
I have been doing some research into the heading structures of some of the top selling online stores in the UK. One thing that has come to my attention is that many of them do not have H1 elements on their homepage. I am presuming that because they are targeting their own brand on the homepage that they feel no need to have a H1??
Examples are:
http://chainreactioncycles.com/
http://www.jdsports.co.uk/home
Some of them even use the logo as a H1 such as http://www.missguided.co.uk/
Does anyone think that using the logo as a H1 would have any negative effect from a search engine perspective?
Look forward to hearing your thoughts!
-
EGOL has it right. Should not need any targeted SEO to rank for your brand on the home page. But, for that reason, you should work on getting your home page to rank for non-branded terms in addition. I would include those in the title tag and an H1 tag on the page (I don't think it matters any more if it is H1, or H2, or H3, by the way, but some heading tag).
Put the major non-banded keyword to the far left of the title tag and the heading. Brand name at the end.
Also, the heading tag and the title tag do not need to be identical, so you can use different variants of the non-branded keyword in the title tag and heading.
-
We have a rule at our office...... "Do not assume that your competitor knows what he is doing."
Why? Bet on yourself. Bet on yourself.
Your competitor probably doesn't know what he is doing... and you probably can't figure out what he is trying to do.
Map your own course. Make your own decisions. Don't let competitors who are probably noobs jerk your plan around.
=================================================
Does anyone think that using the logo as a H1 would have any negative effect from a search engine perspective?
I think that it is a waste. If you are not ranking for your own brand you have big problems. Use the H1 for what you are attacking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
ECommerce Configurable vs a lot of articles
Hey Moz Community! We have a eCommerce Store with a ton of articles/products. And we have a lot of Brands/Manufactures for Flavors with different tastes. As example we have a Brand Called "Copy cat" with 60 different flavors, and their product names are "copy cat xyz flavor". Currently we have for each flavor a single product created, so i guess we have a lot of duplicated keywords [copy cat] flavorname [flavor] + generell manufacturer content in the product descriptions. While thinking about it, i thought about to merge all those articles to configurable articles. So we have 1 Copy Cat article with some kind of a dropdown selection for the different flavor. Does anyone have experience with this? How will the User Experience change? (we are using elastic search, it's including the variations of products - so the search wouldnt be affected)
Branding | | MJClassy0 -
When products are discontinued- best way to handle pinned or googled images
What do you lose by deleting a product and it's images from an e-commerce site? We have many product images with pinterest pins and shares or that show up on google images searches. Our site is an active American craft gallery with jewelry, art and handmade gifts from about 300 different artists. Most products are made in small quantities others are 1 of a kind. So we often have products selling out. Most items are organized by artist. Are there good practices to follow that will best keep our social media presence and links? I'd also like to stop buying extra space for all those images on my server Thanks so much Stephen
Branding | | stephenfishman0 -
Is my content strategy focusing on the best vertical?
Help Mozzers! I've been struggling to find a solid content and posting (social media) strategy. This particular client has an ecommerce website within the home and garden industry. Her products include: screen magnets window hangers outdoor metal art switchplates (outlet covers) The recent content I've been posting is DIY related home decor ideas. I would love some ideas on niches or verticals I can tap into. The audience is female dominant, ages 35-65+. I'm wondering if I should stay within home decor and trying to work the products in, or there is another vertical my mind is blanking over. Thanks for the help Mozzers!
Branding | | localwork0 -
What's the best strategy for dealing with old ripoff reports that dominate your name rankings?
We are just now starting to work on our site optimization. There are a lot of old ripoff reports and other complaints that surface, specifically around our name search. Our competitors use this commonly and our clients come accross regularly. We have made management changes, and real changes in the business since then, but we don't know the best way to get our positive news to replace old negative news. Any ideas? Specifics would be great. Thanks,
Branding | | JosephFrost0 -
How does link juice work? My site structure is wrong? [HELP PLEASE]
Hi guys, I sell cartridges for printers and i'm struggerling to rank a lot of printers. I've been told it's all about domain authority and it'll pass down to these pages, however I can't see it happening, nor can I wait for it to happen. Should I rethink my categorys? I've got subcategorys in subcategorys in subcategorys - probably not advised because of link juice right? e.g Epson Stylus SX130 Ink would be located below. Epson > Epson Stylus Series>Epson Stylus SX Series>Epson Stylus SX130 Ink
Branding | | Superinks0 -
I am changing the name of my company and would like to know best practices for SEOmoz
YES you made a good point my main problem is I have been signed up under a different domain name then what my company will have so the domain name will be new I am changing my brand, name, logo, site with SEOmoz been kind enough to have given me credit for the link and other links what's the best way to go about trying to keep some of my previous rank (301?) I would appreciate any and all information. I am I apologize English is not my first language I am sorry about any miscommunication
Branding | | BlueprintMarketing0 -
Dental Office With Two Locations And Same Practice Name
Dentists buy other practices all the time. Sometimes they change the name of the practice and other times they keep the name. I am working with a dentist on a new website because their old one is riddled with flash (and is ugly too) She has two practices but they have the same practice name. One of them caters to half English speaking and half Spanish speaking patients. I'm thinking I should create a separate website for each practice mainly because we may want to design the graphics and text for the appropriate patient language probably with a English/Spanish translation button on the website? For localization, wouldn't it be better to have a url for each physical site? Suggestions?
Branding | | Czubmeister0 -
Law Practice SEO with Multiple Lawyers
I am working with a friend of mine who is a lawyer. He has one partner and a couple of other lawyers at the firm. The attorneys each have their own Twitter, Facebook, Linkedin ,Youtube and other social media accounts. I am trying to create one brand, which is the name of the law firm. Question 1: It would make sense to me to create all social media accounts under the law firm name. Would you agree on this? I'm worried that users wouldn't use the company facebook page if they are used to communicating to the attorney through their personal accounts. Maybe I should put the social media links for the firm on the home page only and then put the individual social media links next to the attorney profile page? Question 2: The firm has been posting Youtube videos but under one of the attorney's names. I have 16 new videos they want posted and they asked me if they should be posted to a new company name channel (yet to be created) or post them under one of the attorneys accounts? I think that most attorneys might look out for themselves ahead of the Firm. If they ever change jobs, they don't have a built up social profile if everything is listed under the firm name. Maybe the way to go would be to help optimize both the attorneys personal profiles and then the firm? Thoughts?
Branding | | Czubmeister0
