Question on 100% 'not provided' what are people seeing?

[IrvCo_Interactive]

I've been curious what other SEO professionals have been seeing in their own analytics since the industry news came out that Google has gone to "100% not provided." I've definitely seen a steady rise in 'not provided' data across the board since about July but no sudden spikes and still not 100%.

Looking at one specific website this morning for the month of October to date in GA, and segmenting out organic traffic from just Google, I'm seeing about 85% not provided. Looking at just today (Monday) it is 88%. So over time it is definitely trending up, and I expect it will be greater than 90% by the end of October. Just curious if that is consistent with what others are seeing? Has anyone truly gotten to 100% of Google Organic traffic at 100%?

[EGOL]

Thanks for looking into this IrvCo,

I am using clicky.com

[IrvCo_Interactive]

Actually I see a very similar breakdown of Google as a referrer and direct traffic for safari as a segment in my Google Analytics as I see for my total traffic so I do believe GA is reporting the referrer correctly for Safari. I have no idea if Safari specifically has more of an issue with "not provided" but I do know that Chrome has been particularly bad all year since it started treating any search made in the address bar as a secure search by default. Maybe Safari does too, I don't know. But the traffic is at least attributed back to Google organic as a referrer, not direct, in my analytics.

Just curious what analytics solution you use? I've been a long time Omniture user and just recently started using GA (not by choice). I was definitely seeing issues with the way Adobe was classifying and under reporting not provided searches from Chrome due to this issue!

lJOkDWdi

[EGOL]

Thank you, Daniel.

I just checked and mine looks like IOS too. Glad you figured it out.

[daniel.alvarez]

I got a site with 98% (not provided)... Overall among 28 sites that I checked I got a 87% avg.... But the trend line it's exponential on the las 10 weeks.

EGOL I've checked what you said about Safari traffic, I'm using GA and got as well a lot of direct traffic, however 95% was from IOS devices.... maybe the issue it's related to only mobile devices?

Dan

[EGOL]

Most of my traffic from Google is now [not provided].

Another problem is that lots of Safari browser versions are passing very little information.  No query terms and no referrer - so they look like direct traffic.  In my opinion, about 1/2 of my Safari traffic is without query terms and referrers.   (Go look at your analytics for safari and you will see same thing I think.... * I don't use Google Analytics so you might see something slightly different *)

I am also suspicious that some Google traffic is appearing as direct.

[TheeDigital]

I haven't seen 100 yet, but I too have seen a rise since July.

[JMacSupply]

This site should prove helpful:

http://www.notprovidedcount.com/

and of course what you can do:

http://moz.com/blog/100-percent-keyword-not-provided-whiteboard-tuesday